Event Recaps
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Camera-to-Cloud Video Production
Event Recaps March 16, 2021Frame.io discussed a technological development that is bringing new flexibility and efficiency to video production by enabling shooting and editing to take place in parallel.
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Futures Ideation Session
Event Recaps March 16, 2021In this session, Committee Chair Shiva Mirhosseini, SVP of Digital and Customer Experience at Aetna, and Mike Berberich, Senior Director of Marketing Futures, discussed several key issues facing marketers in the wake of the COVID-19 pandemic.
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The Interaction of Data and Creativity in Modern Marketing
Event Recaps March 5, 2021Emily Pachuta discussed Invesco's journey in bringing together the two important disciplines of data and creativity and explored questions that marketers must ask at every stage of their careers.
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“Dear John”…..”Dear Mr. Smith”….”Dear Friend” — Personalization Matters!
Event Recaps March 4, 2021Chris Wyatt, managing director at wetlands conservation nonprofit Ducks Unlimited, discussed what personalization approaches could be implemented for nonprofits to acquire and cultivate a direct response program.
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Ten Human Behavior Hacks to Create Compelling Direct Marketing
Event Recaps March 4, 2021Nancy Harhut, the chief creative officer at HBT Marketing, discussed techniques that drive customer and prospect behavior which can help brands improve their direct marketing campaigns.
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A Fireside Chat: Purpose from the Start
Event Recaps February 26, 2021Seth Farbman, the founding CMO of Spotify, interviewed Dara Treseder, chief marketing and communications officer at Peloton Interactive, about that fast-growing company's purpose and its role in their ongoing success.
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Being a Force for Growth and a Force for Good
Event Recaps February 26, 2021Nestlé Waters North America detailed is three-pronged mission to promote consumer health, social equality, and environmental sustainability.
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Evolving Our Impact Approach
Event Recaps February 26, 2021TOMS Shoes has evolved from giving charity to supporting good on the ground. Ian Stewart, chief marketing officer of TOMS Shoes, discussed the company’s 360-degree approach to building an impact-centric brand and organization.
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How to Grow a Brand with Purpose
Event Recaps February 26, 2021General Mills’ SVP and global chief marketing officer Ivan Pollard discussed how brands can bring purpose into profit.
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McDonald’s Plans for Agency Diversity
Event Recaps February 25, 2021McDonald’s described its goals for diversity both within its own workforce and among its agency partners.
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Taking Control of Identity in the Cookie-Less Marketing Future
Event Recaps February 24, 2021In this session, Merkle discusses different ways to maintain a holistic view of consumers in the face of growing privacy concerns.
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THE GROWTH OF PRIVACY LEGISLATION: STATE AND FEDERAL IMPLICATIONS
Event Recaps February 24, 2021In this session, Dan Jaffe, Group EVP, Government Relations at the ANA will provide an overview on the explosive growth of privacy legislation in the states and the impact this will likely to have on national privacy legislation.
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The Latest in Privacy Legislation and Privacy for America
Event Recaps February 24, 2021In this session, Venable shares the latest developments in privacy legislation and gives an update on Privacy for America’s legislative framework.
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THE PATH TO A PRIVACY-CONSCIOUS DIGITAL ECOSYSTEM
Event Recaps February 24, 2021During this session, Facebook will argue that this is not a zero sum game and will share thoughts to guide us toward a privacy-conscious digital ecosystem that preserves advertising performance.
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Implementing Martech Solutions
Event Recaps February 23, 2021As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.
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Brand Awareness to Brand Love: Ulta Beauty Advances Next-Gen Personalization and Loyalty
Event Recaps February 22, 2021Learn how Ulta Beauty transforms data into valuable insights and is accelerating personalization strategies with analytics to engender long-term love and loyalty.
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Adapting Your Case for Support and Major Gift Visits
Event Recaps February 18, 2021In this session, Pursuant and the Washington National Cathedral share best practices for soliciting donations and developing a major gift program amid the COVID-19 outbreak.
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Brand Activation Legal Committee: February 2021
Event Recaps February 18, 2021For February’s meeting, attorneys from Perkins Coie provided updates on recent FTC and NAD activity, false advertising cases, and developments in privacy law.
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COVID-19 Did What?! How Nonprofit Fundraising Efforts Really Performed in 2020
Event Recaps February 18, 2021To explore the influence of the pandemic on charitable giving, several organizations dug into the data.
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Digital Ad Spending and Trends In 2021: eMarketer's Outlook
Event Recaps February 18, 20212020 was the toughest year for media spending in over a decade. Digital advertising proved resilient compared to traditional, but growth was well below trend and channel allocations shifted to meet the needs of the pandemic economy. 2021 will bring a return to double-digit growth for digital, and a rebound for traditional media — but not a return to the past. In this session, Nicole Perrin, Principal Analyst from eMarketer will walk you through the most important points of their latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets. Attendees will learn: How fast digital and traditional media spending will grow in 2021 (and beyond) Which channels are driving more investment in digital ads, and why How the pandemic affected advertisers' digital ad allocations, and which of those shifts will be permanent eMarketer's outlook on major trends for digital advertisers to be aware of in 2021 including changes to how they can identify users and measure results, and the continued rise of e-commerce channel advertising
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