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Event Recaps

  • Government Relations Outlook: New President, New Congress, New Legislatures

    Event Recaps   January 28, 2021  

    Chris Oswald will provide an outlook on how ANA’s Government Relations is engaging a new administration, new Congress, and new state legislatures on issues impacting advertisers and direct marketers ranging from data privacy to advertising taxes and beyond.

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  • How Data-Driven Creative Powers Better Direct Marketing Results

     Event Recaps   January 28, 2021  

    Scott Harvey of direct marketing agency Quad explained the data-based approach of using behavioral profiles and virtual testing, and how it helped a national department store chain increase response rates, sales value, and average order size.

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  • New ANA Agency Search and Selection Playbook

    Event Recaps   January 28, 2021  

    The agency search and selection process takes a lot of planning, meeting time, and strategic focus. The Agency Search and Selection Playbook is a four-part playbook — written exclusively for ANA members — covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic. Join us as the author of this new playbook guides us through the playbook, zeroing in on the common pitfalls and lessons learned.

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  • Diverse Suppliers for Marketing and Advertising

     Event Recaps   January 26, 2021  

    Finding diverse suppliers for marketing and advertising services is a challenge. When ANA issued its report in May, we committed to a deeper dive into supplier diversity, and specifically promised to curate a list of diverse suppliers that work in our industry. In June, our initial list of certified diverse suppliers was released. Also in June, ANA/AIMM, published an open letter titled, “ANA/AIMM Commitment to Equality, Inclusion, and Systemic Change.” The letter called for the development of an equitable creative supply chain through strategic investments in agencies, broadcasters, suppliers, and producers owned or run by Black, Hispanic, Asian, Indigenous, and LGBTQ+ people, and people with disabilities. In December, the most recent list of Certified Diverse Suppliers for Marketing and Advertising was issued, totaling 186 companies. This session will provide an update on our initiative to identify diverse suppliers for marketing and advertising.

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  • How a Consulting Firm Adopted ABM

     Event Recaps   January 26, 2021  

    The consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.

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  • The Power of Supplier Diversity

     Event Recaps   January 26, 2021  

    Supplier diversity is part of the “trifecta,” alongside diversity and inclusion and multicultural marketing. According to a recent ANA report, 75 percent of members have a supplier diversity strategy for the organization overall; 40 percent have a supplier diversity strategy specifically for marketing/advertising. This report is unique given its perspective on marketing, which may be the last uncharted territory for supplier diversity professionals. It provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.

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  • Road Racing Reimagined

     Event Recaps   January 25, 2021  

    In these uncertain times, New York Road Runners (NYRR) has continued to provide new opportunities and value to its runners, sponsors, and partners through its emerging platforms, increased connectivity, and brand building.

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  • Brand Activation Legal Committee: January 2021

     Event Recaps   January 18, 2021  

    For January’s meeting, attorneys from Barnes & Thornburg provided updates on recent false advertising cases, NAD matters, and FTC activity.

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  • How AI Can Create Inclusivity and Boost ROI

     Event Recaps   December 3, 2020  

    The inaugural ANA Futures UNLOCKED Summit showcased how AI has transformed the marketing function, particularly along the customer journey. In addition to driving efficiencies that save businesses millions, AI is helping brands understand customers better than ever before and delivering hyper-relevant content and offers that increase sales and ultimately business growth.

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  • Emerging Challenges in the Use of Location Data

     Event Recaps   November 18, 2020  

    Location Sciences described some emergent challenges to marketers’ use of location data.

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  • The Three Minute Rule

     Event Recaps   November 18, 2020  

    Author Brand Pinvidic shared tips from his book, The 3-Minute Rule, on how to improve business-to-business sales pitches.

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  • AIMM in 2020: It’s Time for Brands to #SeeAll

     Event Recaps   November 17, 2020  

    In 2020, ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) ignited the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.

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  • How Powerful Is Culture To Marketers? How About 40% Of Campaign's Success

     Event Recaps   November 17, 2020  

    Learn from CIIM findings and how cultural affinity is re-framing discussions about inclusivity with accurate cultural reflections and the right cultural insights. Hear from brand leaders establishing CIIM goals by brand and segment and how newly released shows' CIIM scores will help inform their media buying decisions.

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  • Technology in 2020: Navigating the New Now from a Legal Standpoint

     Event Recaps   November 11, 2020  

    Top industry lawyers delved deep into key topics related to marketing and technology’s legal implications for industry practitioners, providing examples and best practices.

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  • Creativity As A Source of Competitive Advantage

     Event Recaps   November 6, 2020  

    Fernando Machado, global chief marketing officer at Restaurant Brands International, discussed the evolution of the Chief Marketing Officer (CMO) in organizations.

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  • It’s Not Business, It’s Personal

     Event Recaps   November 6, 2020  

    Ann Mukherjee, Chairman and CEO, North America of Pernod Ricard North America, shared her thoughts on the future of marketing.

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  • ANNOUNCING THE 2020 ANA GENIUS AWARD WINNERS, PRESENTED BY NEUSTAR

     Event Recaps   October 21, 2020  

    Now in its eighth year, the ANA Genius Awards, presented by Neustar, remains the world’s most prestigious marketing analytics awards program. This year’s judges panel includes top CMOs, marketing scientists, and other industry luminaries. Past ANA Genius Awards winners include Adobe, LongHorn Steakhouse, Diageo, USAA, and more.

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  • Today and Tomorrow in Tweets

     Event Recaps   October 21, 2020  

    Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.

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  • Google Illuminates the B2B Landscape

     Event Recaps   October 14, 2020  

    Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.

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  • The Future of B2B Marketing

     Event Recaps   October 14, 2020  

    Rishad Tobaccowala identified a number of trends that B2B marketers need to be aware of and be adapting to in order to secure success in the future.

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