Event Recaps
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DISASTER DONORS OR HERE TO STAY?
Event Recaps February 18, 2021The panel will share their experience riding the wave of extraordinary donor growth in 2020 and what happened after. Were these new and lapsed reactivated donors like emergency donors of the past or are they in it for the long haul? The panel will share insights on how strategies and investment shifted to accommodate the unexpected file growth.
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How ADT Cracked The Social Code and Grew Its In-House Team
Event Recaps February 18, 2021Social and Content Marketing in 2020 required many marketers to pivot and redefine what success looks like. At the beginning of 2020, ADT's social and content calendar was planned three months in advance. But with the global pandemic changing the world as we knew it, pre-planned content was no longer relevant. ADT's digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social to do: engage, converse, and share. This new holistic content, social, and paid strategy led to continuously record-breaking months -- and the need to grow the team to support all of the manual work across real-time content ideation, social execution, and media optimizations. In this session, attendees will learn: ADT's Social Media and Content talent organization How to build a business case to grow your in-house team Insights into what social content consumers are engaging with
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How Brands Build Enduring Relationships with Nonprofits
Event Recaps February 18, 2021A panel of business leaders from the WWE, MOD Pizza, and Sallie Mae discussed how nonprofits can identify like-minded brands with which to partner, how to effectively engage with brands in a mutually beneficial way, and the secrets to building a fruitful, long-lasting relationship.
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Inspiration and Imagination Will Lead to Generosity
Event Recaps February 18, 2021The Smithsonian and Full Hearts discussed examples of great donor-centered experiences and discussed the responsibility that the industry has in creating a culture of generosity.
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Key Economic Trends Shaping the Future of Giving
Event Recaps February 18, 2021Experts discussed the economic outlook and key trends for organizations and their donors and what this will mean for the future of giving.
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Speed to Second Gift: The Metric That Will Make Your Retention Soar!
Event Recaps February 18, 2021Speakers from ASPCA, Epsilon, and K2D Strategies discussed how nonprofit organizations can acquire and inspire loyal donors.
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The Six Essentials of Rapidly Growing Nonprofits
Event Recaps February 18, 2021Nonprofit fundraising expert Douglas Shaw gave a summary of six traits that all rapidly growing nonprofit organizations have in common.
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Unmasking the Implications of Pandemic Fundraising Creative
Event Recaps February 18, 2021Giving Sciences-One & All examined donors’ relative preferences for the appearance of masked and unmasked subjects in creative materials.
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ANA NONPROFIT AWARDS AND RECOGNITION
Event Recaps February 17, 2021Join us as we recognize our outstanding Corporate Partners and celebrate the 2021 Rising Leader Award recipient Summer Gill and 2021 Max Hart Nonprofit Achievement Award recipient Angie Moore.
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AUDIENCE FIRST: RECALIBRATING YOUR FUNDRAISING PROGRAM TO MEET THE MOMENT
Event Recaps February 17, 2021The speakers will highlight the importance of audience research, cohesive data strategy, integrated media planning, and technology infrastructure, all in the context of a shared vision and goals. Could there be a better example than the lived experiences of Feeding America’s team over the past year?
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COFFEE WITH SIMIOCLOUD: DEATH TO BUCKETS!
Event Recaps February 17, 2021Moore's Chief Data Officer Doug Kaczmarek will outline the issues, illustrate the theory, and show you the path forward.
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Eight Insights into Donor Behavior for 2021 and Beyond
Event Recaps February 17, 2021Eric Johnson from TrueSense shared eight important findings, insights, and takeaways from new research to help guide your organization's fundraising and donor engagement strategies in 2021 and beyond.
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Expanding Authentically into Diverse Audiences
Event Recaps February 17, 2021GirlTrek and Anne Lewis Strategies discussed how GirlTrek quadrupled the organization's audience of Black women dedicated to self-care and daily walking in less than a year.
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The New Face of Face-to-Face Fundraising
Event Recaps February 17, 2021A panel of veterans of the nonprofit sector examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.
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Turning Negative Feedback into a Positive Donor Experience
Event Recaps February 17, 2021In this session, Merkle discussed the importance of using negative feedback as an opportunity to build better relationships with donors.
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Using the Power of Food to Heal Communities and Strengthen Economies: World Central Kitchen’s Resilience Programs
Event Recaps February 17, 2021The World Central Kitchen shares how it helps rebuild local economies devastated by disaster by leveraging the local food infrastructure to serve meals to people in need.
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Virtual Events: Building a Hybrid Event Model
Event Recaps February 17, 2021In this session, City Rescue Mission shares how it transformed its in-person gala into an intimate hybrid event that delighted its donors and attracted new audiences.
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ANA Media Leadership Industry Update
Event Recaps February 11, 2021ANA Media Leadership Committee members will have an opportunity to hear the latest updates on important media industry initiatives including: Initial findings from ANA KPI Survey GARM Cross-Media Measurement (XMM) PRAM Launch of Media Leadership Growth Council
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Cancer Won't Wait: Using Media Exposure Data To Attribute 1st Party Conversions For Closed Loop Reporting
Event Recaps February 11, 2021Reaching the right target audiences at the right time during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) needed to reach prospective patients by providing them with information regarding cancer-only hospitals in their region. Learn how CTCA launched a nationwide OTT/CTV campaign to inform patients of facilities available for treatment, resulting in a cost per conversion of 60% lower than the campaign target.
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Innovations in TV/Video Attribution: Opportunities and Challenges
Event Recaps February 11, 2021Speakers from Sequent Partners, Roku, and Walmart discussed the opportunities and challenges to improve TV execution from the advertiser, publisher, industry, and analyst point of view.
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