Event Recaps
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ANNOUNCING THE 2020 ANA GENIUS AWARD WINNERS, PRESENTED BY NEUSTAR
Event Recaps October 21, 2020Now in its eighth year, the ANA Genius Awards, presented by Neustar, remains the world’s most prestigious marketing analytics awards program. This year’s judges panel includes top CMOs, marketing scientists, and other industry luminaries. Past ANA Genius Awards winners include Adobe, LongHorn Steakhouse, Diageo, USAA, and more.
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Today and Tomorrow in Tweets
Event Recaps October 21, 2020Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.
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Google Illuminates the B2B Landscape
Event Recaps October 14, 2020Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.
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The Future of B2B Marketing
Event Recaps October 14, 2020Rishad Tobaccowala identified a number of trends that B2B marketers need to be aware of and be adapting to in order to secure success in the future.
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What Journey (Retail or Otherwise) Isn't Powered By Weather?
Event Recaps September 29, 2020AccuWeather illustrated the importance of weather data to a fully informed marketing plan.
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Digital Transformation with Food Brands
Event Recaps September 18, 2020Focus Brands discussed how companies across retail and foodservice collaborate from an initial idea through to digital execution to garner continuous brand love, trust, and excitement.
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COVID-19's Impact On Internet Searches
Event Recaps September 16, 2020Google shared observations on changes to consumers’ search behavior, touching on the restaurant and travel industries.
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ANA Advertising Law & Public Policy Content, hosted by Reed Smith
Event Recaps September 15, 2020Join top marketing experts, regulators, and legal practitioners for this exclusive Virtual Half-Day Conference that takes a deep dive into what senior level in-house counsel and compliance officers need to know in the increasingly complex intersection of law and policy.
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Defining Value to Deliver What Consumers Want
Event Recaps September 10, 2020Valassis addressed the drivers of value for consumers, how those drivers have changed due to COVID-19, and ways that influencer marketing programs can make an impact.
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Cannabis Marketing in 2020
Event Recaps August 28, 2020The emerging U.S. cannabis industry presents unique challenges to marketers working in the highly regulated and sometimes misunderstood field.
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Brand Activation Legal Committee: August 2020
Event Recaps August 20, 2020The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas.
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Brand Activation Legal Committee: August 2020
Event Recaps August 20, 2020The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas.
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Data-Driven Marketing Trends for CPG and Consumer-Focused Brands
Event Recaps August 19, 2020Linda Palus, VP of digital marketing and e-commerce for New Age, Inc., shared several trends currently influencing data-driven marketing.
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The New Marketing Landscape: Post-COVID-19 and Beyond
Event Recaps August 13, 2020Merkle and AARP shared insights on a host of topics ranging from the values held by different age groups in the U.S. to the features that consumers most value in loyalty programs.
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Exploring Remote Channels to Drive Recovery Post COVID-19
Event Recaps August 5, 2020The pandemic presented nonprofits and commercial organizations that met a need amid lockdown orders with a unique opportunity to drive future growth.
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Q&A with USAFacts
Event Recaps August 5, 2020USAFacts introduced its audience to the free service it provides as a nonprofit, nonpartisan source of government data.
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Improving Data and Creating Pandemic Personas
Event Recaps July 29, 2020Analytics IQ examined some of the causes and consequences of bad data and then moved on to identify four personas that elucidate the different ways in which Americans are responding to the COVID-19 pandemic.
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New Innovations Delivering Audiences with Precision
Event Recaps July 29, 2020Xandr and WarnerMedia share how new technologies enable for the execution of linear TV campaigns with the precision of digital.
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Reopening America: Tracking Data on Where U.S. Customers Stand Today
Event Recaps July 27, 2020Ericka Podesta McCoy, CMO at Resonate, discussed how marketers should use the plethora of data that is available regarding COVID-19 and evolving consumer behaviors.
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Turtle Wax Leverages Influencers to Attract A New Audience
Event Recaps July 21, 2020Influencers played a key role in raising awareness and consideration of Turtle Wax products among car aficionados.
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