Event Recaps
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In-House Media 101
Event Recaps April 11, 2019GlaxoSmithKline is building in-house capabilities to support media planning and programmatic digital buying, and JPMorgan Chase has been transforming its in-housing agency that includes search, programmatic media buying, and overall media management.
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Media Trends to Keep an Eye on in 2019
Event Recaps April 11, 2019Charlie Chappell of the Hershey Co. provided an overview of the current state of the media landscape, including the trends he believes are most important for marketers to keep an eye on and how he is developing approaches to address them.
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BuzzFeed Explains How Consumer Loyalty Has Changed and What It Means for Marketers
Event Recaps March 27, 2019BuzzFeed and global media agency Wavemaker shared their approach to building customer loyalty and discussed opportunities to help brands remain relevant.
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Oreo: A Cookie with Cultural Cred
Event Recaps February 27, 2019Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures while honoring its storied past.
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Does Brand Awareness Affect Online Fundraising?
Event Recaps February 14, 2019M+R studied the relationship between brand awareness and fundraising, illustrating how organizations today are grappling with the importance of brand awareness in reaching their audience, acquiring new donors, and raising money.
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National Grid: Creating and Launching a Venture Capital Brand in Silicon Valley, Within a Global Utility
Event Recaps February 13, 2019National Grid plc (LSE: NG; NYSE: NGG) is one of the largest global energy and utility companies in the world. Despite being well-known in the U.K. and northeast U.S., it had not established itself as a venture capital (VC) firm and player. You will learn why and how National Grid boldly launched its $250 million VC and innovation fund — National Grid Partners, its portfolio companies, and how telling a focused and differentiating story through marketing and PR has already moved the needle.
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The Best Branded Bots
Event Recaps February 13, 2019From Facebook Messenger to Amazon Alexa, text- and voice-based chatbots can be effective channels for promotion and customer service. Still, brands are struggling to build and deploy them at scale. What can marketers learn from the best branded bots? Serial Marketer's founder and publisher David Berkowitz, who has held C-level positions with top agencies and startups, will share highlights from the scores of bots he's reviewed across more than a dozen verticals.
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Driving Organic Traffic with SEO in 2019
Event Recaps February 5, 2019Ben Holland, digital marketing manager at Arizona Science Center, shared tips and best practices to optimize sites in 2019.
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How to Make Agile Marketing Work for You
Event Recaps January 29, 2019Deloitte gave a candid look at how Agile marketing works for the brand, such as how its team defied conventional wisdom to make Agile methodologies work in a virtual environment. The company provided lessons learned, including how to convince key stakeholders not known for being flexible to work with them in new ways.
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John Deere: An Original Content Marketer
Event Recaps January 29, 2019The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.
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Marketing to Gen Z: What You Need to Know
Event Recaps January 29, 2019FutureCast shared how gen Z is pivoting away from past generations to create a unique identity.
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Using Data-Driven Decisions to Drive People, Process, Performance, and Perception
Event Recaps January 29, 2019Maureen Boyle, senior director of creative services and events for Trunk Club’s in-house agency, shared how the brand is utilizing data to implement simple strategies to make data-driven driven decisions.
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How Google Used AI and Machine Learning in a Brand Campaign
Event Recaps January 24, 2019Google Cloud launched its first brand campaign during March Madness 2018 using AI and machine learning to make the ads in real time, reflecting what was happening in the game. The company shared tips and lessons learned.
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How Emerging Technologies Can Bridge the Gap Between Human Input and Machine Output
Event Recaps January 17, 2019CTRL-labs is using VR and AR to create vivid, immersive experiences for consumers.
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How to Improve Your Content Production, Workflow, and Execution
Event Recaps January 16, 2019Advertising Production Resources (APR) helps marketers create a flexible framework to help optimize their content production.
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Brand in the Boardroom: Making the Case for Investment in the Brand
Event Recaps April 28, 2015Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.
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