Event Recaps

An Analyst’s Perspective on Influencer Marketing: Pricing, Partnerships, and Platforms
Event Recaps November 20, 2019
An eMarketer senior analyst explored three key facets of the influencer marketing industry: pricing, partnerships, and platforms.
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Best Practices in "Going Green" from Major Brands
Event Recaps November 19, 2019
EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.
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How Brands Use Augmented Reality to Drive Experiences
Event Recaps November 13, 2019
At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.
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Ford Increases Relevance Among African-American Women
Event Recaps November 8, 2019
Ford gave examples of how it connects with multicultural customer segments, especially African-American women.
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AIMM Helps Marketers #SeeAll
Event Recaps November 7, 2019
The Alliance for Inclusive and Multicultural Marketing (AIMM) showed how marketers can simultaneously drive business growth and celebrate underrepresented communities.
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AIMM’s New Cultural Insights Impact Measure Proves Cultural Insights Affect Sales
Event Recaps November 7, 2019
AIMM’s CIIM (Cultural Insights Impact Measure) is a new metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift.
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Preliminary Research on TV Advertising in a Connected World
Event Recaps October 29, 2019
Innovid and the ANA partnered on a research endeavor aimed at a deeper understanding of how CTV complements linear TV and uncovered key areas of importance for the emerging advertising vehicle.
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Keurig Dr Pepper’s Innovation Strategy
Event Recaps October 24, 2019
Todd Newman, VP of innovation at Keurig Dr Pepper, shared how the company fosters and boosts innovation.
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A Futurist Prepares for the Future
Event Recaps October 4, 2019
Ford offered advice for forecasting and preparing for the future.
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How to Remain Relevant in Transformational Times
Event Recaps October 4, 2019
Rishad Tobaccowala of Publicis Groupe shared three observations on the nature of the future for business and five recommendations for preparing for it.
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It’s About Time: How Consumers Connect with Content
Event Recaps October 2, 2019
Jill Siegel, AVP of business intelligence at Xandr, shared original consumer research on the drivers and motivators for how people tune in to content and platforms, their sentiments on advertising, and how brands and marketers can tap into new consumption patterns to make their messages stand out.
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Evolving Consumer Expectations
Event Recaps September 19, 2019
Colle McVoy discussed some of the forces reshaping consumers’ expectations and how brands can respond.
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The Disruption of Direct-to-Consumer Brands
Event Recaps September 18, 2019
Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.
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CAVU Ventures: What All Brands Can Learn From Category Disruptors
Event Recaps September 17, 2019
CAVU Venture Partners is a consumer-focused investment firm founded by operators to partner with operators in building high-growth and disruptive businesses. In this session, John Denny, VP of E-commerce & Digital Marketing at CAVU Venture Partners will share how "Insurgent" brands are leveraging Amazon/amazon advertising for breakout growth against larger competitors.
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Three Tips for Talent Development
Event Recaps September 12, 2019
Microsoft offered marketers advice for what kind of talent they should be pursuing.
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Content Marketing Survey and Roundtable
Event Recaps August 1, 2019
The ANA discussed findings from recent research on content marketing, including its uses and the role of partners in producing it.
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Studying Travelers’ Behavior and Assessing Marketing Performance at VISIT PHILLY
Event Recaps June 19, 2019
VISIT PHILLY discussed the sources of data that it draws upon to learn about traveler behavior and to assess the performance of its own marketing efforts.
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Activating Your Data to Reach Consumers
Event Recaps June 12, 2019
EY uses a holistic data and analytics program to help companies better understand consumers, predict interests, and drive overall marketing effectiveness.
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Understanding the Marketing Funnel
Event Recaps June 12, 2019
Roger Adams, brand management committee chair and former CMO at USAA and The Home Depot, discussed the usages and best practices of the marketing funnel.
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Data on the Latinx Community
Event Recaps June 11, 2019
Influencer Beatriz Acevedo shared a variety of data points to illustrate the size and economic power of the Latinx population.
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