Event Recaps
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Trends in Media Advertising
Event Recaps March 6, 2020The digital consumer has made businesses rethink the way they engage their customers. Companies are spending more on digital channels, with Amazon, Facebook, and Google controlling the digital marketplace.
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Reviving the Nesquik Brand for a New Generation
Event Recaps March 5, 2020Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.
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How Facebook Leverages Artificial Intelligence
Event Recaps March 4, 2020Mike Beltzner, Product Manager At-Large to the Chief Technology Officer at Facebook, discussed trends in AI and how Facebook is applying them to both enhance the consumer experience and create dynamic opportunities for marketers.
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What Your Brand Needs to Know About Moms and Tech
Event Recaps March 4, 2020BuzzFeed researched modern motherhood and the ways technology is affecting parenting, household management, and more.
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Demystifying the Growing and Complex Marketing Technology Ecosystem
Event Recaps March 3, 2020Scott Brinker of HubSpot and ChiefMarTech.com provided clarity on the complex landscape of marketing technology solutions.
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How Marketing Data and Technology Can Improve Patient Experience In Health Care
Event Recaps March 2, 2020This panel discusses the role that marketing data and technology play in improving access and experience across the modern health care ecosystem.
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AIMM Update
Event Recaps February 20, 2020The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. In this session, Gilbert Davila, ANA Multicultural Marketing & Diversity Committee Chair and AIMM Co-Founder shares updates on the Alliance’s work to date including the launch of the #SeeALL movement and the Cultural Insights Impact Measure™ (CIIM™) that evaluates and identifies the impact and effectiveness of cultural insights in ads and programming on increased brand relevance, ad relevance, purchase intent lift, and loyalty.
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What Do All These Indices Tell Us?
Event Recaps February 20, 2020Carol Rhine, senior principal analyst at Blackbaud Target Analytics, explained the methodologies behind fundraising indices Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and Nonprofits Source.
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First Midwest Bank Uses ABM to Woo Clients Old and New
Event Recaps February 18, 2020First Midwest Bank shared the inside scoop for two campaigns: one on prospecting and the other on cross-selling.
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How to Gauge True ROI from E-Commerce
Event Recaps February 5, 2020The shift from brick-and-mortar to e-commerce provides marketers with unprecedented access to consumer data, which if leveraged properly can generate sales growth. Using aggregated data, marketers can create more customized advertisements and promotions that drive conversions.
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Managing Change in High Performing Creative Teams
Event Recaps January 23, 2020We all go through it, but we never want to talk about it. In this session, senior manager, creative services Mandy Janicki will discuss managing change in high-performing creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creative leaders.
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How Chevron Launched a Digital Asset Management Tool
Event Recaps November 21, 2019Chevron offered an in-depth look at its robust digital asset management tool and the team that runs it.
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An Analyst’s Perspective on Influencer Marketing: Pricing, Partnerships, and Platforms
Event Recaps November 20, 2019An eMarketer senior analyst explored three key facets of the influencer marketing industry: pricing, partnerships, and platforms.
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Best Practices in "Going Green" from Major Brands
Event Recaps November 19, 2019EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.
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How Brands Use Augmented Reality to Drive Experiences
Event Recaps November 13, 2019At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.
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Ford Increases Relevance Among African-American Women
Event Recaps November 8, 2019Ford gave examples of how it connects with multicultural customer segments, especially African-American women.
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AIMM Helps Marketers #SeeAll
Event Recaps November 7, 2019The Alliance for Inclusive and Multicultural Marketing (AIMM) showed how marketers can simultaneously drive business growth and celebrate underrepresented communities.
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AIMM’s New Cultural Insights Impact Measure Proves Cultural Insights Affect Sales
Event Recaps November 7, 2019AIMM’s CIIM (Cultural Insights Impact Measure) is a new metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift.
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Preliminary Research on TV Advertising in a Connected World
Event Recaps October 29, 2019Innovid and the ANA partnered on a research endeavor aimed at a deeper understanding of how CTV complements linear TV and uncovered key areas of importance for the emerging advertising vehicle.
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Keurig Dr Pepper’s Innovation Strategy
Event Recaps October 24, 2019Todd Newman, VP of innovation at Keurig Dr Pepper, shared how the company fosters and boosts innovation.
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