Event Recaps
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An Inside Look at How Mondelez Measures and Leverages Brand Health Scores
Event Recaps September 12, 2025Mondelez’s Michelle Gibb shared practical solutions for building a brand equity tracking program that goes beyond basic reporting, turning traditional metrics into actionable insights that drive strategic decisions and improve overall brand performance.
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Ram Trucks Twists a Movie Tie-In into Something More
Event Recaps September 12, 2025Ram Trucks transformed a simple movie partnership into a high-impact, multi-channel campaign that drove awareness, engagement, and sales for the Ram 1500 RHO.
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The Measurement Advantage: Smarter Moves for Bigger Wins
Event Recaps September 12, 2025When markets move fast and pressure on performance is high, the brands that win aren’t just spending smarter, they’re measuring smarter. Gain Theory and the director of marketing analytics at BetMGM shared career spanning insights on how the most forward thinking brands transform their marketing effectiveness programs to deliver more impact, more often.
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10 Practical, Tech-Agnostic Tips for Better ABM
Event Recaps September 11, 2025During a session at a September 2025 ANA committee meeting, Bader Rutter’s Andy Penkalski offered advice related to the audience building, media activation, one-to-one engagement, and measurement that are all so critical to successful account-based marketing.
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Eliminating Waste via Cross Media Measurement
Event Recaps September 11, 2025The media landscape is fragmented and complex. In this session, learn how Aquila can create more cost-effective media plans by purchasing fewer GRPs, thereby reducing waste by as much as 20 percent.
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Firestarter Session by GroundTruth — The Hidden ROI: Finding the Customer That Drives Traffic and Growth
Event Recaps September 11, 2025Navigating today’s fragmented media landscape and economic uncertainty requires a new approach to marketing measurement. In this session, GroundTruth showed how to find the “hidden ROI”, the ideal customers you’re missing, by leveraging real-world behavior data.
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Firestarter Session by OptiMine — Agile Analytics: Five Marketing Performance Case Studies in Five Minutes
Event Recaps September 11, 2025Hear how agile, granular MMM can help improve your team's marketing effectiveness, efficiency, and ROI. OptiMine shared five client case studies in five minutes.
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From Awareness to Enlistment: Mapping the Soldier’s Journey Through Data-Driven Marketing
Event Recaps September 11, 2025How do you transform a fleeting impression into a life-changing decision to serve? In this session, speakers unpacked how the U.S. Army Enterprise Marketing Office (AEMO) uses analytics to illuminate every step of the prospect journey — from awareness and digital engagement to contract signing.
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Firestarter Session by Measured: From Correlation to Causation — Supercharging Media Mix Modeling with Incrementality
Event Recaps September 10, 2025In today’s complex media landscape, Media Mix Modeling (MMM) is making a comeback. But without causal grounding, even the most elegant models can mislead. Will Post, VP of Growth at Measured, revealed how enterprise brands are fusing incrementality testing with MMM to transform models from “best guess” to business-driving truth.
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ETS: Redefining KPIs with Durable Skills in the Age of AI
Event Recaps September 9, 2025ETS shared its vision for preparing 100 million people for the future of work by 2035, emphasizing the importance of measuring human capability. The organization is advancing the science of measurement to empower individuals and organizations to thrive in an AI-driven world.
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OUTFRONT Media on the Growing Out-of-Home Opportunity
Event Recaps September 9, 2025Using real-world case studies, representatives from OUTFRONT Media outlined the growing opportunity in out-of-home advertising.
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How to Prevent Influencer Marketing Legal Exposure
Event Recaps September 8, 2025During a session at an August 2025 ANA Digital and Social and Influencer Marketing Committee meeting, Jim Dudukovich, partner at Nelsons Mullins Riley and Scarborough, discussed possible legal repercussions of influencer marketing and how best to avoid them.
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Mastercard: How Agentic AI Is Redefining the Landscape
Event Recaps September 8, 2025Mastercard explored how marketers can rethink their role in the evolving landscape of data and AI governance, highlighting the importance of trust, collaboration, and values-driven innovation.
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Airheads Increased Its Relevance Through Nostalgia
Event Recaps September 4, 2025With its Underwater Vending Machine campaign, Airheads tapped into emotional insights, took creative risks, and built a full-funnel campaign to drive sales and make Airheads a top candy choice for the pool.
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AmEx Shares Why Unified Marketing Data Matters
Event Recaps September 4, 2025During a session at the 2025 ANA Masters of Data Conference, American Express shared why unified marketing data matters.
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From Cost Center to Growth Engine: Leading Change in Marketing Measurement
Event Recaps September 4, 2025Changing how a company views marketing takes more than data — it requires people, patience, and a plan. Prudential reshaped executive thinking through a mix of persistence, partnership, and proof, turning marketing from a line item into a lever for growth.
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The L.A. Rams and Anaheim Ducks Discuss Uses of Fan Data
Event Recaps September 4, 2025During a session at the 2025 ANA Masters of Data Conference, the Los Angeles Rams and the Anaheim Ducks discussed using first-party fan data to increase engagement.
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Aquila’s Measurement Revolution: Advertisers Take the Lead on Cross-Platform Clarity
Event Recaps September 3, 2025Aquila, ANA’s cross-media measurement solution, shared how it is building a privacy-safe, advertiser-led platform to solve one of marketing’s biggest challenges: deduplicated reach and frequency across walled gardens and linear TV.
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Green Claims Under Fire: Proskauer Rose LLP Reveals What Brands Must Know
Event Recaps September 3, 2025Proskauer Rose LLP shared recent developments in environmental marketing law, highlighting how evolving regulations and litigation are reshaping the way brands substantiate green claims and communicate sustainability to consumers.
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More Data ≠ Better Decisions: Escaping Analytics Paralysis with Connected Insights
Event Recaps September 3, 2025Brent Seaborn from Tunnl introduced the Data Navigator — a strategic operator who curates data, removes the noise, and turns analysis into execution. For organizations seeking to simplify complexity and accelerate results, this approach is both practical and urgent. This session offered a clear, actionable blueprint for marketers ready to start making faster, sharper decisions.
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