Event Recaps
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How Unleashing Seattle’s Soul, Not Just Its Sights, Drove Brand Success
Event Recaps August 8, 2024Visit Seattle showcased its updated approach to marketing, touching upon how it has leveraged deep, authentic storytelling through unique and immersive media experiences to drive interest.
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From Regulations…to Revenue: Building Trust with Your Customers
Event Recaps August 7, 2024In this session, TrustArc's Val Ilchenko and Ian Runyon discussed the top legal and privacy trends of 2024 and explored challenges that have historically hindered organizations from the effective publishing of transparent regulatory and ethics policies, while maintaining brand integrity.
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Jones Lang Lasalle (JLL Creative): Optimizing Workflows to Increase Output and Decrease Timelines
Event Recaps August 7, 2024In this session, JLL goes behind the curtain with an exploration into the process of how the Property Marketing and Creative team tackles a branding project from start to finish. Discover the techniques that may already be within your team’s capacity to transform process today.
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Navigating Brand Safe TV and Video Advertising for Regulated Brands
Event Recaps August 7, 2024During a session at an August 2024 meeting of ANA’s Ethics Policy Committee, Lauren White of VDX.tv offered guidance for preserving brand safety, offering tips that were especially relevant for companies operating in regulated industries.
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Protecting Children AND Teens? The Privacy Landscape
Event Recaps August 7, 2024ANA's VP, Government Relations, David Buzby, discussed the state of the U.S. privacy legislative landscape along with proposed changes to the Children’s Online Privacy Protection Act (COPPA) and other emerging state and federal legislation focused on protecting children and teens.
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Real Help for the Other Part of the Fight
Event Recaps August 1, 2024Pink Fund was overlooked in the highly active “pink” breast cancer cause marketing space, but with the help of LUDWIG+ they created an award winning campaign that opened the aperture on this important issue and inspired corporate donors to give “Real Help for the Other Part of the Fight.”
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The Missing Link in Marketing: How Empathy Influences Buyer Behavior
Event Recaps August 1, 2024When deployed effectively, empathy can strengthen the quality and impact of marketing programs and increase customer loyalty. In this session, learn how to engage customers empathetically to drive business results.
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How Ally Bridges the Gap Between Culture and Finance
Event Recaps July 25, 2024Over the last four years, digital financial sercices company Ally has built authentic relationships with Black, Hispanic, and LGBTQ audiences through multicultural programs that harness cultural moments and insights.
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Transforming Advertising into Action: IMPACT with Digital Culture Group
Event Recaps July 25, 2024Digital Culture Group's IMPACT program transforms unused added value impressions into powerful tools for social change, enabling brands to support nonprofits while enhancing their marketing effectiveness and brand perception within multicultural communities.
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Legal Developments in Sweepstakes, Charitable Promotions, Loyalty Programs, and Other Promotions Topics
Event Recaps July 24, 2024Representatives from Venable LLP discussed new laws and regulations related to sweepstakes, prize promotions, and loyalty programs, as well as potential legal issues that can arise when these tactics integrate cutting-edge technologies.
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Negative Option Programs: Trends and Traps to Avoid
Event Recaps July 24, 2024Representatives from Frankfurt Kurnit Klein & Selz PC provided an overview of the legal landscape around negative options, providing key takeaways about federal law and rulemaking and new state requirements.
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New Decisions in the NAD and Federal Courts for Boastful Advertising Claims
Event Recaps July 24, 2024Representatives from Dorsey & Whitney LLP provided an overview on three key decisions related to boastful advertising claims, illustrating the importance of making claims that are truthful, accurate, and adequately substantiated.
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Babylist: From Baby Registry to $400 Million Empire
Event Recaps July 19, 2024During a session at the 2024 ANA Digital and Social Media Conference, Liz Primm, VP, strategic partnerships at Babylist, demonstrated the success and expansion that her company has made in commerce, media, and health by focusing on the core of its business, the user.
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Data-Driven Marketing Evolution in a Post-Cookie World
Event Recaps July 19, 2024Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.
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Navigating AI’s Privacy Implications
Event Recaps July 19, 2024BakerHostetler explored current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights, and provided guidance on how brands can navigate the complexities of AI while still harnessing its power.
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Unlock Billions in Programmatic Media Efficiency
Event Recaps July 19, 2024In this session, speakers discussed action steps marketers can take to help optimize their investment in programmatic media including the optimal number of websites for a campaign, direct supply chain contracts, the benefits of inclusion lists, the prioritization of ad quality over cost, and more.
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Crafting Impactful Sponsorships: A Data-Driven Approach
Event Recaps July 18, 2024Amy Hu, CMO at New York Life, described her organization’s approach to sports sponsorships, which aims to bring together the art and science of marketing.
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Creators and Creative: Driving Commerce Everywhere
Event Recaps July 18, 2024TikTok and Fabletics shared insights on the business benefits of TikTok, its influence on consumers, and strategic approaches to drive success on the platform.
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Domino's Bold Digital Transformation
Event Recaps July 18, 2024Domino’s explored how its culture of innovation is inspired by customer tensions.
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Driving Ballet Ticket Sales with Innovative Creative
Event Recaps July 18, 2024Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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