Event Recaps
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How Intrepid Travel Grew Its Business with Creators and Purpose Content
Event Recaps March 20, 2026During a session at the 2026 ANA Creator Marketing Conference, Intrepid Travel’s Louise Laing uncovered how her brand is leveraging creators and purpose-fueled storytelling to drive engagement and brand growth.
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How Lenovo Turned Creator Driven Fast Fame into Long Lasting Brand Power
Event Recaps March 20, 2026During a March 5, 2026 session at the ANA’s Creator Connect event, Archit Mardia shared how Lenovo transformed itself from a traditional performance led tech brand into a creator first cultural force. The session explored how fast cultural fame — driven by creators — can compound into long lasting brand equity.
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Inside eos’s Community-Led Creator Marketing Playbook
Event Recaps March 19, 2026eos shared its framework for partnering with creators and its strategy for leveraging social media to surface truths, shape ideas, and turn everyday conversations into long-term brand equity.
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Inside Stanley’s Consumer‑Led Breakthrough
Event Recaps March 19, 2026Stanley detailed how a heritage brand rebuilt relevance by turning consumer-led signals into structured marketing processes. The company outlined how grassroots creator demand revived a discontinued product, how aesthetics reshaped the drinkware category, and how real-time social listening enabled the brand to respond quickly to cultural moments and manage rapid growth.
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New Growth Through Peer to Peer Fundraising: Findings from GoFundMe and GivingTuesday
Event Recaps March 19, 2026During a February 12, 2026 meeting of the ANA’s Nonprofit Organizations Committee, GoFundMe.org and GivingTuesday unveiled new research on how peer to peer fundraising is shifting donor behavior, expanding audience reach, and driving new growth opportunities for nonprofits.
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Viral Nation Explains Why the Super Bowl Is Now Social‑First
Event Recaps March 19, 2026Viral Nation explored how the Super Bowl has evolved into the Social Bowl, a cultural event where brand success is determined not by the cost of airtime but by social behavior, cultural alignment, creator integration, and real time engagement.
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Business Context, Omnichannel Marketing, AI, and the Data Imperative
Event Recaps March 18, 2026Attendees at a February 2026 meeting of the ANA’s Analytics and Data Science Committee heard from analytics leaders on the topics of balancing data discovery with business context; harmonizing omnichannel insights; and strengthening AI through high quality, well governed data.
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Two Rockstar Content Creators Give Their Hot Takes on Working with Brands
Event Recaps March 17, 2026Content creators Tiff Baira and Gab Bois shared their thoughts on how brands can best work with creators, including how brand marketers can generate campaign ideas, lean into co-collaboration effectively, and take action steps to get the most out of these activations.
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Updates on NAD Self-Regulation, Price Advertising, and Marketing in Canada
Event Recaps March 10, 2026During a recent meeting of the ANA Legal Affairs Committee, attendees learned about the National Advertising Division, the laws governing price advertising, and the legal essentials of advertising in Canada.
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Emplify Health’s Empathy Led Brand Launch and ALDI’s Approach to Building Fandom
Event Recaps March 6, 2026At the February 25, 2026 Brand Strategy Committee Meeting, attendees explored two distinct but connected approaches to building modern brands: Emplify Health’s empathy focused system wide brand launch and ALDI’s fast moving, fan powered social media strategy.
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Vanguard and Qualcomm Use Cases for Practical CDP Implementation
Event Recaps March 1, 2026Real‑world lessons from Qualcomm and Vanguard show how disciplined data, clear use cases, and strong change management drive practical enterprise CDP success.
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The NGLCC Outlines the Critical Role LGBTQ Supplier Diversity Plays in Brand Growth
Event Recaps February 27, 2026Brennan McNell from the National LGBT Chamber of Commerce (NGLCC) discussed how marketers can drive economic equity through the supply chain. This session moved the conversation from "charity" to "business growth," showing how diverse supplier partnerships fuel innovation and community wealth.
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Google’s Four-Step Plan to Leverage Data in B2B Audience Activation
Event Recaps February 26, 2026During a B2B Data Excellence Committee Meeting, Google’s Jiaxi Zhu examined how B2B organizations can move beyond static, spend-based models to rich, forward-looking segmentation frameworks that inform smarter marketing engagement, align activation across sales and support, and deliver more consistent customer experiences.
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How Patagonia Used Its Heritage to Launch a Food Brand
Event Recaps February 26, 2026Jen Berliner, head of brand and innovation at Patagonia Provisions, shared how the company is transforming Patagonia’s mission into a fast growing food business by pairing regenerative sourcing with category-specific, consumer-first brand building.
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Celebrating Black History Month Through Multicultural Marketing at Nissan
Event Recaps February 24, 2026Nissan’s Lanae Williamson shares Nissan’s approach to celebrating Black History Month, with an emphasis on authenticity, community connection, and sustained cultural engagement beyond a single calendar moment.
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How Nationwide Supercharged Marketing with a New Operations Department
Event Recaps February 24, 2026Nationwide’s Chris Schraff reviewed how his organization’s revamped marketing operations department has embraced data-driven decision making, agile practices to uniquely serve customers, and a solutions-oriented approach to streamline processes, drive down costs, and raise profits.
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How Trend Research from Ipsos Can Shape Better Campaigns for Your Brand
Event Recaps February 24, 2026Matt Carmichael and Lisa Sobilo, both of Ipsos, reviewed essential brand-relevant findings from their organization’s latest Global Trends report and provided a case study on how to successfully navigate this period of social and political tension.
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Lenovo’s Sports Partnerships as Proof Platforms
Event Recaps February 22, 2026At the 2026 ANA/AEF Future of Marketing Leadership Conference, Lenovo CMO Emily Ketchen demonstrated how global sports partnerships can serve as real‑world proof of technological performance.
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What Marketers Can Learn from American Express’s “Always in Beta” Mindset
Event Recaps February 20, 2026American Express’s Heather Strickland shared simple, practical ways for marketers to build learning into their daily flow of work, influence their own organization’s growth culture, and future-proof their career in a constantly changing industry — skills that make up an “always in beta” mentality.
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How Navy Federal Builds Agility in a Regulated World
Event Recaps February 19, 2026Navy Federal shared how it transformed the way its marketers plan, prioritize, and deliver without sacrificing compliance, creativity, or control in partnership with Agile Sherpas.
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