Event Recaps
-
An Agency CEO Calls for Marketers and Partners to Focus on Consumer Connection
Event Recaps June 13, 2026Andrew Graff, CEO of Allen & Gerritsen, argues that brands are too focused on deliverables and not enough on consumer connection. His "life share" framework may reshape how agencies and marketers measure relevance and drive growth.
view -
USPS Recasts Address Data as an AI-Era Growth Engine
Event Recaps June 11, 2026USPS is recasting its postal network as a first-party geospatial data asset that may sharpen artificial intelligence-driven targeting and logistics planning. Eddie Alvarran shows how occupancy and mobility signals connect to CRM systems and direct mail at scale.
view -
A Holding Company CFO Gives Her Take on Evolving Client-Agency Relationship Models
Event Recaps June 10, 2026WPP Deputy CFO Diane Holland argues the traditional agency model is no longer sufficient as artificial intelligence (AI) and data reshape client expectations. Her keynote at the ANA Advertising Financial Management Conference suggests blended compensation models and outcome-based thinking may define the next era of client-agency relationships.
view -
Mars Reframes Measurement Around Decisions, Not Data
Event Recaps June 10, 2026Mars is moving away from dashboard-heavy reporting toward a decision-first measurement system that uses artificial intelligence to surface causal patterns and guide investment choices. The framework from Sam Chang could reshape how marketers connect data infrastructure to business outcomes.
view -
New Research Reveals a Stunning Gap Between Influencer Investment and Campaign Measurement
Event Recaps June 9, 2026Influencer marketing is scaling fast, but agency compensation models are struggling to keep pace. A first-ever ANA study reveals that half of marketers lack full visibility into how their influencer budgets are allocated — a gap that may undermine performance and negotiating leverage.
view -
How Toyota Used Cultural Bravery to Shift Lanes and Reconnect with a Key Audience
Event Recaps June 8, 2026The Toyota "You Can't Stop My Drive" campaign reveals what happens when a brand trades surface-level targeting for deep cultural listening. Research by Burrell into Black men's lived experiences reshaped how the team at Toyota measures relevance and earns long-term trust.
view -
Bayer Put Direct Contracts at the Center of Programmatic Control
Event Recaps June 5, 2026Bayer is restructuring programmatic advertising around direct contracts with DSPs, SSPs, and verification partners to regain data control and transparency. The approach, discussed with the ANA, could reduce waste, improve portability, and reshape supply-path decisions.
view -
From First Pitch to Lifelong Fans: How the Chicago Cubs Use Email to Stack up Business Wins
Event Recaps June 5, 2026At the ANA 1-Day event "The Next Chapter of Email Evolution — From Inbox to Impact," Jen Martindale at the Chicago Cubs explained how the organization drives business results with an email program built for relevance — not volume.
view -
SAS Rebuilds B2B Measurement for the AI Search Era
Event Recaps June 5, 2026SAS is dismantling its lead-based measurement model as artificial intelligence search reshapes how B2B buyers discover vendors before ever contacting sales. Michele Eggers details how new upstream metrics and buyer-group tracking could redefine pipeline accountability for B2B marketers.
view -
A Former Chief Data Officer at Mastercard Gives Her Tips for Agentic AI Preparedness
Event Recaps June 3, 2026Agentic AI is moving from experimentation to production, and marketers may be unprepared for what that means for brand governance. JoAnn Stonier, former chief data officer at Mastercard, outlines how agent design, data readiness, and human oversight could define competitive advantage.
view -
McDonald's Shares Its Experience Using a Measurement Tool Designed to Solve the Fragmented Media Problem
Event Recaps June 3, 2026McDonald's and Aquila are tackling one of marketing's most stubborn problems: fragmented measurement across media platforms. A new industry tool could help marketers reclaim roughly 10 percent of media spend by eliminating duplicated audiences.
view -
OpenAI and Tunnl Show How Audience Intelligence Can Turn AI Skepticism into Action
Event Recaps June 3, 2026Only 46 percent of adults hold a favorable opinion of artificial intelligence and OpenAI is using audience intelligence firm Tunnl to find out why. The closed-loop measurement approach may reshape how brands track sentiment and design education campaigns.
view -
Farmer & Company Calls Out Agency Pricing Collapse
Event Recaps June 2, 2026Author Michael Farmer argues that collapsing agency pricing and rising complexity are undermining brand growth across major advertisers. Drawing on data, Farmer's book Madison Avenue Revisited suggests artificial intelligence savings and output-based fees could reshape client-agency economics.
view -
How Kalmbach Tribute Drove an Overwhelming Customer Response with an Influencer Campaign
Event Recaps June 2, 2026Kalmbach Tribute's partnership with equestrian influencer Katie Van Slyke drove feeding plan requests to more than ten times the brand's baseline volume. The case study reveals how trust-first strategy and precision influencer selection could reshape growth models for niche CPG brands.
view -
How the Medallion Mindset Allowed Mastercard to Leverage Data and AI More Reliably
Event Recaps June 2, 2026Mastercard's Fabien Thiaucourt argues that AI's biggest limitation is not the technology but the data it is training on. His medallion framework could reshape how marketers structure data for speed, trust, and AI readiness.
view -
Prudential Financial's Head of Marketing Gives His Best Tips for Designing Marketing Experiments
Event Recaps June 2, 2026Prudential Financial's head of marketing effectiveness reveals how pairing holdout experiments with marketing mix modeling could transform how finance teams view marketing. Jadon Wellman's framework may help marketers move from directional insight to defensible, decision-ready performance.
view -
How Challenger Brands Are Rewriting the Media Playbook
Event Recaps June 1, 2026Frontier Airlines and Good Good Golf reveal how challenger brands are winning without traditional media budgets. Their strategies — rooted in cultural insight, owned media, and community — could reshape how marketers think about brand building.
view -
Making Advertising Accessible — and Essential
Event Recaps June 1, 2026One in four U.S. adults lives with a disability — and brands that ignore accessible advertising may be leaving reach and revenue on the table. The ANA's Accessibility Town Hall examines how inclusive design is shifting from compliance checkbox to creative and commercial opportunity.
view -
Nonprofits Rethink Growth Across Social Media, Fundraising, and Compliance
Event Recaps May 31, 2026Nonprofit marketers are rethinking growth as influencer marketing, donor integration, and federal compliance reshape the sector. Shifting regulations and new fundraising models could fundamentally alter how organizations build audiences and sustain revenue.
view -
Wyndham and Havas: Scaling a 25-Brand Portfolio
Event Recaps May 29, 2026Wyndham Hotels & Resorts and Havas Media Network rethink portfolio marketing by aligning brand roles, audience signals, and travel occasions across 25 brands. The approach could reshape how large travel marketers balance brand building, precision media, and bookings at scale.
view