Event Recaps
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Adapting to AI Shoppers and Improving Personalization
Event Recaps April 28, 2026As AI agent shoppers reshape buying decisions, marketers must rethink loyalty and personalization — optimizing machine-readable signals, behavioral data, and agile activation to stay visible and relevant.
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From Crisis to Blockbuster: How Penguin Random House Made "James" a Bestseller
Event Recaps April 28, 2026How Penguin Random House turned Percival Everett's James into a No. 1 bestseller, using creator trust, pre-order momentum, and sustained word-of-mouth to drive cultural and commercial impact.
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How to Build, Measure, and Communicate Brand Health
Event Recaps April 28, 2026Senior marketers outline how brand health becomes a measurable business asset, from cultural partnerships to financial valuation. Lessons from the ANA Brand Value & Measurement Committee suggest clearer ways to quantify brand value, communicate ROI, and align marketing with enterprise strategy.
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Dr. Marcus Collins: Why Culture, Not Products, Moves People
Event Recaps April 26, 2026Dr. Marcus Collins explains why culture, not product features, drives behavior — and how brands that lead with meaning, ideology, and community outperform those chasing trends.
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How Barclays Uses Creators to Build Trust in a Regulated Category
Event Recaps April 24, 2026At the 2026 ANA Creator Marketing Conference, Chris Irwin of Barclays U.S. and Jill Smith of Iris Americas shared how creator-led storytelling — supported by AI tools, transparent proof points, and long-term partnerships — helped Barclays earn trust and drive participation in a highly-regulated category.
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Marc Pritchard's Thoughts on Thriving in a Fragmented Mediascape
Event Recaps April 21, 2026At the 2026 ANA Media Conference, P&G chief brand officer Marc Pritchard shares how marketers can thrive in a fragmented media landscape, balance AI with creativity, and stay grounded in brand-building fundamentals.
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Morgan Stanley's Head of Research Provides a Fascinating Look at the Future of AI and E-Commerce
Event Recaps April 18, 2026Morgan Stanley Research Chief Brian Nowak outlines how agentic AI will reshape e-commerce, search, and marketing workflows and what brands must do now to stay visible and competitive.
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How Rainbow Shops Turned Employees into a Scalable Creator Network
Event Recaps April 16, 2026How Rainbow Shops scaled employee-generated content with Brand Networks, turning store associates into creators and driving organic reach, morale, and growth through structure, incentives, and brand-safe tools.
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Vanguard's Approach to Trust and Cultural Relevance Among Black Investors
Event Recaps April 16, 2026How Vanguard used inclusive, trust-led marketing to engage affluent Black investors — reframing money conversations to drive participation, brand relevance, and long-term wealth building.
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Why Empathy Still Matters — From AI Interactions to Human Moments
Event Recaps April 16, 2026As AI reshapes customer experience, empathy remains essential. Insights from the ANA Brand Experience Committee show how human-centered AI and emotional intelligence drive trust, loyalty, and stronger brand relationships.
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AI Doesn't Do Media — It Removes Friction
Event Recaps April 15, 2026In her Global CMO keynote at the 2026 ANA Media Conference, General Motors' Shenan Reed explains why AI should be treated as an infrastructure shift — not a media shortcut — and outlines what marketers must demand of AI to reduce friction between insight and action.
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How Tractor Supply Engages a National Audience with a Local Feel
Event Recaps April 15, 2026At the 2026 ANA Media Conference, Tractor Supply outlined how loyalty data and localized media help the brand achieve national reach without losing its community-first identity.
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Driving Digital Transformation and Growth at Dollar General
Event Recaps April 13, 2026At the 2026 ANA Media Conference, Dollar General CMO Tony Rogers explained how the retailer is upgrading first-party data, retail media, delivery, and measurement to drive measurable growth at national retail scale.
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Why Speed Creates Legal Risk in Modern Production — and How to Manage It
Event Recaps April 13, 2026Legal experts outline how marketers can avoid production delays by aligning contracts, ownership, NDAs, and risk early — so speed and legal rigor work together in modern production.
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How Vitalant Reframed Blood Donation as a Health Equity Issue
Event Recaps April 12, 2026Vitalant reframed blood donation as a health equity issue, using trust-based, culturally grounded marketing to grow Black donor participation and improve clinical outcomes.
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Consumers Now Expect Businesses to Be Beacons of Ethics in a Destabilizing World
Event Recaps April 10, 2026As trust fractures globally, consumers expect businesses to lead with ethics. Insights from the ANA Ethics Policy Committee and the 2026 Edelman Trust Barometer reveal why ethical leadership now defines brand credibility.
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Building Creative Capacity Inside the Enterprise
Event Recaps April 9, 2026In-house leaders share how flexibility, autonomy, and inspiration help build resilient creative teams, with lessons from Molson Coors, Advocate Health, and Dexcom.
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From Governance to Generative Scale: How Marketers Are Operationalizing AI
Event Recaps April 7, 2026Marketers are moving AI from experimentation to enterprise scale. Insights from the ANA AI Committee reveal how governance, agentic systems, AI search, and creative automation are reshaping marketing operations.
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Experts Provide Best Practices for Legal Compliance within Creator Partnerships
Event Recaps April 7, 2026Legal experts from Reed Smith and SuperAwesome unpack rising regulatory scrutiny of influencer marketing, outlining disclosure rules, FTC guidance, and risk-mitigation steps brands need to protect creator partnerships.
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How Dove Leveraged Pinterest and Creators to Promote Realistic Beauty Standards
Event Recaps April 1, 2026Pinterest’s Lauren Glaubach and Dove’s Dana Paolucci showcased the reasons why brand-creator partnerships on Pinterest present an interesting opportunity for brands, using Dove’s own campaign on the platform to highlight a real-world example of success.
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