Event Recaps
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These Brand Value Insights Will Help B2B Marketers Ask for More Budget
Event Recaps June 13, 2024Representatives from Deloitte, Brand Finance, and Stein IAS took a deep dive into the findings from the second annual Global Most Valuable B2B Brands Index, providing valuable insights that will assist B2B marketers in asking the C-suite for more budget.
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Xerox’s Journey of Brand Transformation
Event Recaps June 13, 2024Xerox’s Deena Piquion gave an in-depth look at the first campaign Xerox ran in a quest to update its brand, covering messaging, execution, and how she continued to gain the trust of the C-suite and the company at large throughout the process.
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ANA 2024 Marketing Accountability Study: Addressing the Snowflake Problem
Event Recaps June 12, 2024How do we address the “snowflake” problem that every senior marketing role appears to be uniquely defined? Speaker in this session focused on this issue and shared the findings from the latest research by the ANA Business Marketing Practice.
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Data-Driven Strategies for Nonprofit Success
Event Recaps June 12, 2024Memorial Sloan Kettering Cancer Center described some of the ways it is facing the common challenges that beset nonprofits in their efforts to fundraise effectively.
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How This Nonprofit Foundation Is Harnessing Data and Tech for Greater Good
Event Recaps June 12, 2024Christy DeSantis, chief marketing and communications officer at Crohn’s & Colitis Foundation, shared two real-world case studies on how her organization is leveraging data insights to create powerful content experiences.
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The Digital Trust Equation: Non-Profits, PSAs, and Public Perception
Event Recaps June 12, 2024In this session, learn how PSAs and digital can work together to build public trust and community connection around crucial causes.
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Unlocking Bravery in Today’s Youth to Take on the Challenges of Tomorrow
Event Recaps June 12, 2024In this session, Today, I’m Brave’s founder David Angelo shared what it takes to build a nonprofit from the ground up, with equal parts strategic insights, qualitative data and limitless passion, dedication and vision for a better, braver tomorrow.
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Using Data to Move Your Nonprofit to an Audience-First Mindset
Event Recaps June 12, 2024Bart Lillie, VP of strategic engagement at RKD Group, and Thea Zunick, director of community giving at The Jed Foundation, discussed how nonprofits can leverage data to create audience-first experiences and improve their businesses.
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The Search Marketer’s AI
Event Recaps June 11, 2024The integration of AI into search and search advertising represents a significant shift, offering both opportunities and challenges for brands. In this session, Motivity founder Kevin Ryan discussed search and its economic model companion, search advertising.
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Transform, Grow, and Stay Competitive with AI-Powered Marketing
Event Recaps June 11, 2024Currently, there is a critical shift from using AI for mere efficiency to leveraging it as a pivotal tool for securing a competitive advantage. In this session, learn about best practices for identifying optimal use cases, establishing robust infrastructure, and championing pilot projects to drive successful AI integration.
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Building an In-House Video Production Capability: Lessons from Northwestern Mutual
Event Recaps June 6, 2024Molly Kaye, senior director of the Creative Studio at Northwestern Mutual, shared the company's 12-year evolution from a basic creative services team to a multi-location, technologically advanced video production unit.
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Introducing the ANA Influencer Pay Equity Guide
Event Recaps June 6, 2024The Influencer Pay Equity Guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.
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Behavioral Science Secrets That Drive Direct Mail Success
Event Recaps June 4, 2024In this session, discover some of the best-performing behavioral science tactics to add to your creative strategies and executions, and gain the secrets that will drive your direct mail success.
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Driving Omni-Channel Growth in CPG Through the Use of Unified Marketing Measurement and Optimization
Event Recaps June 4, 2024In this session, Ramesh Moorthy and Dan Eggleston shared a series of success cases from McCormick highlighting how advanced analytics are implemented cross-functionally to deliver significant value through the optimization of paid/owned/earned marketing to improve the efficiency and effectiveness of their investments.
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Nationwide’s Sales and Marketing Integration Through Personalization and Data
Event Recaps June 4, 2024Nationwide's Tiffany Grinstead discussed technology and marketing approaches to integrate sales and marketing efforts, how to leverage the customer journey and sales process to identify gaps, and how to leverage data to determine moments that matter to align to the right message at the right time.
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To Add or Optimize…That Is the Question!
Event Recaps June 4, 2024In this forward-thinking session, Mar Dat founder and CEO Love Hudson-Maggio explored the critical question: “Have we fully leveraged our current MarTech stack's potential, or should we invest in new tools?"
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100% Digital TV Future Is Here: Optimizing Experiences for Viewers (+ Brands)
Event Recaps May 30, 2024In this session, hear how advertisers are navigating the 100% digital TV future by regaining control, weeding out inefficiencies, leveraging transparent insights to strengthen performance, and maximizing ROI in the process.
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Ad Net Zero Shares Emissions Best Practices and Case Studies
Event Recaps May 30, 2024A new book by Sebastian Munden and Matt Bourn includes a manifesto for anyone in marketing and advertising to adopt, putting their skills to promoting better choices, disconnecting value-creation from more stuff, accelerating economic productivity, and growing the businesses that will be central to a sustainable economy.
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Making Programmatic Work for TV
Event Recaps May 30, 2024In this session, learn about changes happening in market to automate the upfront, make more inventory biddable, and ultimately make TV work across the entire marketing funnel.
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Poking the Bear: Why Purpose Is Still the Right Strategy, and How to Do It Properly
Event Recaps May 30, 2024Nearly 50 per cent of large companies say they have experienced ESG backlash. In this session, Freya Williams and Peter Bardell shared key insights from Revolt’s Poking the Bear research and the actions brands can embrace to unite people behind their purposeful missions and avoid backlash.
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