Event Recaps
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How Trend Research from Ipsos Can Shape Better Campaigns for Your Brand
Event Recaps February 24, 2026Matt Carmichael and Lisa Sobilo, both of Ipsos, reviewed essential brand-relevant findings from their organization’s latest Global Trends report and provided a case study on how to successfully navigate this period of social and political tension.
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Lenovo’s Sports Partnerships as Proof Platforms
Event Recaps February 22, 2026At the 2026 ANA/AEF Future of Marketing Leadership Conference, Lenovo CMO Emily Ketchen demonstrated how global sports partnerships can serve as real‑world proof of technological performance.
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What Marketers Can Learn from American Express’s “Always in Beta” Mindset
Event Recaps February 20, 2026American Express’s Heather Strickland shared simple, practical ways for marketers to build learning into their daily flow of work, influence their own organization’s growth culture, and future-proof their career in a constantly changing industry — skills that make up an “always in beta” mentality.
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How Navy Federal Builds Agility in a Regulated World
Event Recaps February 19, 2026Navy Federal shared how it transformed the way its marketers plan, prioritize, and deliver without sacrificing compliance, creativity, or control in partnership with Agile Sherpas.
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Making the Case for a Deliverables-Based Agency Compensation Model
Event Recaps February 19, 2026Leading consultant Joanne Davis discussed how a deliverables-based model can reveal AI cost savings, and how marketers can start to make a compensation model switch if they aren’t currently on a deliverables-based system.
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Winn-Dixie Shares Modern Media Strategies for Growth
Event Recaps February 17, 2026During a February 12, 2026 meeting of the ANA’s Media Committee, attendees explored two complementary approaches to modern media transformation. The sessions provided a blueprint for challenger mindset marketing grounded in experimentation, first party data, and cultural relevance.
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Lessons in Maximizing Influencer-Driven Ad Production and Reducing Your Carbon Footprint
Event Recaps February 12, 2026This meeting of the ANA Production Management Committee explored the evolution of advertising production through experiential marketing, creator- and influencer-led content, and the growing imperative to reduce carbon impact through smarter planning and more sustainable production practices.
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Leveraging a Reality TV Star and Accelerating Content Operations: Two Lessons from an ANA Committee
Event Recaps February 10, 2026At a January 2026 meeting of the Creator & Influencer and Digital & Social Committee, attendees learned how Inspire Sleep built an integrated digital campaign around "The Golden Bachelorette," as well as how Stop & Shop developed a social media strategy that prioritized speed, cultural relevance, and measurable impact.
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The Marketer’s Toolkit 2026: Reboot Your Consumer Perceptions
Event Recaps February 10, 2026WARC’s annual flagship study, The Marketer’s Toolkit, outlines the macro forces reshaping strategic planning for marketers worldwide. Drawing from a global survey of more than 1,000 marketing executives, expert interviews, and WARC’s internal research, WARC insight director Aditya Kishore highlighted three major consumer shifts that will define 2026: the vanishing middle, the great escape, and the reset of consumer milestones.
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The Outlook for B2B Advertising, Marketing, and Data in 2026
Event Recaps February 10, 2026During a January 29, 2026 meeting of the ANA B2B Committee, Bruce Biegel, senior managing partner at Winterberry Group, shared a market outlook grounded in Winterberry’s forecasting, advisory, and private equity research, with a specific focus on B2B media, technology, and organizational transformation.
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Morning Consult on Uncertain Consumers and the AI Paradox
Event Recaps February 9, 2026Morning Consult used its always-on data engine to unpack the forces defining the 2026 consumer — a narrowing income divide, heightened price sensitivity, geopolitical complexity, and the rapid acceleration of AI adoption that is reshaping attitudes faster than behavior.
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U.S. Bank’s ABM Playbook: Alignment, Data Discipline, and Measurable Growth
Event Recaps February 9, 2026U.S. Bank shared how a strategically grounded, operations-led approach to account-based marketing helped align marketing and sales, modernize its technology stack, and drive measurable pipeline and revenue growth across high-value enterprise accounts.
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Micro-Generations and AI: What to Expect in 2026
Event Recaps February 7, 2026TrendHunter’s Armida Ascano shared a micro‑generational framework showing how baby boomers, gen X, millennials, and gen Z are shaping cultural readiness for AI. As autonomous “super agents” enter daily life, generational values, comfort levels, and cultural signals reveal how consumers will adopt, resist, or normalize AI — and what this means for marketers designing AI‑powered experiences.
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How Bright Horizons Built a Marketing Analytics Function That Powers Real Business Growth
Event Recaps February 5, 2026Marcus Dandurand, senior director of marketing analytics at Bright Horizons, detailed how his organization redesigned its analytics workflow to clarify priorities, uncover insights more effectively, and, ultimately, drive bottom line success.
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athenahealth: A Multi Year Transformation Built on Foundation, Not Flash
Event Recaps February 4, 2026athenahealth outlined a multi-year effort to modernize its B2B marketing engine, grounded in unified data, AI-driven insights, and scalable automation. The work showed how strong foundations — not flashy tech — enable sharper targeting, tighter sales alignment, and measurable impact.
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How Sonesta’s Partnership with Rolling Stone Drove Loyalty Program Growth
Event Recaps February 2, 2026Sonesta’s Elizabeth Harlow shared how a brand partnership with "Rolling Stone" drove loyalty growth through music‑driven experiences, creator content, and exclusive access, signaling how experiential strategies can reshape hotel brand building.
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Answer Engines and the Rise of AI as a Marketing Channel
Event Recaps January 31, 2026During a session held at the January 20, 2026 meeting of the ANA’s AI Committee, Andrew Riker, VP of market insights and growth at Brandlight.ai, and Uri Gafni, chief business officer at Brandlight.ai, explained how AI-powered answer engines and the demands of answer engine optimization are reshaping the marketing landscape.
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In-Housing As a Growth Engine
Event Recaps January 29, 2026This session of the ANA’s In House Agency Committee focused on how brands can evolve their in house teams beyond year one efficiencies and transform them into engines of long-term marketing growth. Through a detailed and highly practical presentation, Overline's Liam Brennan challenged the traditional cost-savings narrative and offered a new, design led approach to building in house capabilities that drive strategic value, speed, and smarter business decisioning.
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Ipsos’s Best Practices for Personabots, Digital Twins, and Insights Agents
Event Recaps January 27, 2026Ipsos’s Caroline Hewett gave a broad overview of the key differences between personabots, digital twins, and insights agents and shared a few best practices marketers should keep in mind when using all three.
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CARE Proves Human Stories Outperform Statistics
Event Recaps January 22, 2026CARE shared how storytelling rooted in compassion, dignity, and accountability can drive both social and business outcomes. Through its “Who Cares?” campaign, the organization demonstrated how reframing sustainability narratives around individual human stories helps cut through apathy, build trust, and inspire action.
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