Event Recaps
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Brand Building with Addressable Advertising
Event Recaps September 10, 2024Charlotte Lipman and Sam Oyekoya from DIRECTV Advertising explained innovative use cases for addressable advertising solutions across linear, CTV, and pause ads, demonstrating how these technologies can be leveraged to create stronger brands.
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Creating Resilient Brands Through Creativity
Event Recaps September 10, 2024Mark Miller from Team One and Mikaila Ulmer from Me & the Bees Lemonade explored strategies for building long-lasting brands in a rapidly changing business environment, emphasizing the importance of creativity and forward-thinking approaches.
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Discover: Governance Through Intermediary Operations Teams
Event Recaps September 10, 2024In this session, learn how Discover has assembled an operations department of subject matter experts, each responsible for their own areas of the marketing organization, by creating a series of intermediary teams, points of contact between specific departments and marketing operations.
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Experience Is the New Currency: How Marketers Can Seize the Moment
Event Recaps September 10, 2024During a session at the ANA’s 2024 Brand Activation and Creativity Conference, Magen Hanrahan, SVP at Ferrera, and Amy Tunick, CMO at NCM, discussed how shared experiences are one successful approach to experimental campaign strategies to reinvent well-known brands, such as NERDS.
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Grant Thornton: Marketing Operations’ Impact on Campaign Management Automation
Event Recaps September 10, 2024In this session, learn how Grant Thornton’s marketing operations team transformed their campaign management process from a manual labor in Excel to a more streamlined and automated process using Wrike as their project management software.
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How Toyota Highlighted Its Brand Position with Paralympics Sponsorship
Event Recaps September 10, 2024Toyota’s Russ Koble highlighted various pieces of creative developed as part of the automaker’s Paralympics sponsorship, meant to support the updated brand position of Toyota as a mobility company.
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Realtor.com: Making Room for Brand Operations at the Leadership Table
Event Recaps September 10, 2024Maureen Boyle wears a lot of hats at Realtor.com, much like every marketing operations professional. Discover how Maureen has made operations a priority at Realtor.com through a series of initiatives that proved her team’s value to the organization.
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The Crayola Campaign for Creativity
Event Recaps September 10, 2024Grounded in meaningful consumer insights and fueled by the belief that creativity is a life skill that allows kids to reach their full potential, Crayola has launched the Campaign for Creativity to challenge perceptions, spark dialogue, and help consumers understand, value, and nurture childhood creativity.
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Tips for Reaching Generation Z from Lenovo
Event Recaps September 10, 2024During a session at the ANA’s 2024 Brand Activation and Creativity Conference, speakers from Lenovo and SuperHeroes discussed how their digital street art campaign targeted generation Z to refresh the brand and achieve accelerated business results for the new Yoga laptop by connecting with the audience on an emotional level.
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Unleashing Marketing Operations' Impact from Local to Global
Event Recaps September 10, 2024At JLL, marketing operations supports global integrated planning, financial management, the agency ecosystem, and people strategy. Rachel Berg has helped build that foundation during her eight years at JLL and offered advice to burgeoning marketing operations teams on how to take ownership of strategy.
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Achieving Maximum Marketing Acceleration
Event Recaps September 4, 2024In today's always-on and cluttered marketing landscape, getting closer to the customer is more challenging than ever. This session provided actionable insights based on the 9 Cs framework on how improvements in one area can significantly drive business growth.
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Customer Strategy in the Age of AI
Event Recaps September 4, 2024During a session at a September 2024 ANA 1-Day conference, David Edelman, former CMO at Aetna, identified five ways in which AI can unlock growth by enriching personalization.
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Five Revenue-Creation Tips for B2B Marketers
Event Recaps September 4, 2024Saima Rashid, SVP marketing and revenue analytics at 6Sense, helps set up B2B marketers for success with five recommendations.
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How to Find and Act on Your Next $100 Million Revenue Opportunity
Event Recaps September 4, 2024During a session at a September ANA 1-Day Conference, the consultancy Marketbridge offered advice for how to maintain the organizational cohesion that is critical to successfully seizing an opportunity for major business growth.
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Leveraging Technology to Avoid Signal Loss
Event Recaps September 4, 2024This session focused on mastering the interplay between marketing and sales strategy, execution, analytics, and ensuring they work together seamlessly to avoid signal loss.
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Mastering the Balance: Brand Marketing vs. Demand Marketing
Event Recaps September 4, 2024At a September 2024 ANA 1-Day Conference, a panel of industry veterans convened to discuss the value of brand in B2B contexts.
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From Insights to Action: How 7-Eleven and Pepsico Leveraged Retail Media to Boost Engagement and Conversions
Event Recaps August 28, 2024With endless product options available, it’s becoming increasingly difficult for brands to break through with consumers. Learn how Gulp Media, 7-Eleven’s retail media network, played a key role increasing brand awareness, engagement, and sales for PepsiCo products.
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New ANA Report: Retail Media Networks — Optimism Tempered with Caution
Event Recaps August 28, 2024While the retail media space is healthy, with the number of platforms increasing, the ANA’s latest report reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years. In this session, dig into the stats and qualitative commentary from ANA members.
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Personalizing the Omnichannel Experience: The Sincerely, Food Story
Event Recaps August 28, 2024In this presentation, explore the customer data and insights, targeted product recommendations, location-based promotions, and personalized shopping experiences that culminated in Albertsons Companies’ successful "Sincerely, Food" campaign.
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Highlights of Media Studies Relevant to Advertisers
Event Recaps August 21, 2024In this session, Hadassa Gerber from TVB highlighted several TVB studies that each look to address and understand issues that are important to the advertising industry.
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