Event Video
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State of Media 2020 and the Trends to Watch
Conference Session Videos October 4, 2019In this video, The Hershey Co. addressed the key media trends to watch as we approach 2020. Those will include OTT, retailers as media companies, audio, transparency, and building trust in the new media ecosystem.
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What’s New at Disney?
Event Soundbites October 3, 2019Disney has created a foresight team to focus on consumer trends and identify brand marketing opportunities.
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Burnout Flashpoint: The Stress Epidemic Confronting American Women in 2020
Webinar Rewinds September 26, 2019In partnership with The Harris Poll, Meredith presented an exclusive national survey examining the epidemic-level of stress women are facing today.
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Mastering B2B Marketing in a Digital Age
Event Soundbites May 30, 2019In leading digital transformation, marketers have to focus on the three Ps: people, processes, and partnerships.
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Mastering B2B Marketing in a Digital Age
Conference Session Videos May 30, 2019In this video, Geoff Ramsey of eMarketer offered a deep dive into five important trends that are disrupting business marketing.
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The Disruption of Direct-to-Consumer Brands
Conference Session Videos April 30, 2019In this video, Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.
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2019 Industry Trends from Industry Experts
Conference Session Videos April 29, 2019In this video, two partners from Reed Smith discussed major trends and issues that will affect the marketing industry in 2019 and beyond, including a deep dive on updates to the SAG-AFTRA commercials contract.
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Empower Your Advertising Strategy by Tapping into the Top Three Industry Trends
Webinar Rewinds April 11, 2019This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.
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Media Trends to Keep an Eye on in 2019
Conference Session Videos April 11, 2019In this video, Charlie Chappell of the Hershey Co. provided an overview of the current state of the media landscape, including the trends he believes are most important for marketers to keep an eye on and how he is developing approaches to address them. In this video, Hershey's Charlie Chappell provided an overview of the current state of the media landscape including the trends he believes are most important for marketers and how he is evolving approaches at Hershey to address them.
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Trends for Marketers to Watch
Event Soundbites April 11, 2019The creator of the LUMAscape forecasts declining clutter in the digital media and marketing ecosystem.
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SXSW 2019: Trends and Takeaways for Marketers
Webinar Rewinds March 27, 2019Can't make it to Austin but want in on one of the hottest industry events of the year? 360i's Dani Calogera dove deep into the key themes and implications for marketers from everyone's favorite interactive conference.
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Developing Survival Thinking and Planning in Today’s Disruptive Corporate World
Webinar Rewinds March 6, 2019Corporations that once graced the Fortune 500 are now causalities of war. They've become too bureaucratic, too political, too dysfunctional, too risk averse, and as a result, have lost their competitive edge. In this webinar, Joseph Jaffe offered a path to redemption, but with full warning — it may be too late.
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Oreo: A Cookie with Cultural Cred
Event Soundbites February 27, 2019Kraft Heinz gives the marketing teams behind its 200 brands autonomy and the benchmarks to drive growth.
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Oreo: A Cookie with Cultural Cred
Conference Session Videos February 27, 2019In this video, Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures while honoring its storied past.
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Top Five Trends for Marketers to Focus on in 2019 and Beyond
Webinar Rewinds February 27, 2019While these may be fast moving and more complex times, part of the issue is we’re distracted by fast fads, flash movements and the headlines that everything is different now. Learn about five things to focus on and three things to ignore for the year ahead.
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What Marketers Need to Know about Taking Back Control in a Voice-Driven World
Webinar Rewinds February 20, 2019Jenna Sheeran, SVP, Search Marketing at Digitas, explored how voice search technology is changing consumer behaviors and gave marketers actionable steps to help keep consumer loyalty.
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Influencer Marketing Overview
Event Soundbites February 15, 2019In order to help brands fully harness its potential, the ANA dives into the complexities of influencer marketing, such as influencer fraud, measurement, messaging, transparency, market reach, and brand safety.
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Does Brand Awareness Affect Online Fundraising?
Conference Session Videos February 14, 2019In this video, learn how M+R studied the relationship between brand awareness and fundraising, illustrating how organizations today are grappling with the importance of brand awareness in reaching their audience, acquiring new donors, and raising money.
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Does Brand Awareness Affect Online Fundraising?
Event Soundbites February 14, 2019Feeding America used a traditionally slow giving period to test the correlation between brand awareness and donation levels.
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The State of Content Marketing in 2019
Webinar Rewinds February 13, 2019Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.
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