Event Video
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Ethical Marketing FUNdamentals: Turning Marketing Blunders into Brilliance with the ANA Ethics Code
Webinar Rewinds July 15, 2025In this webinar, presenters explored recent marketing blunders and showcased solutions and best practices while bringing to life real-world case examples and touching upon each section of the ANA Ethics Code of Marketing Best Practices.
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Maximizing the Value of Your Data with AI Agents
Webinar Rewinds July 14, 2025In this webinar, Aqxle AI CEO and co-founder Bharad Ramesh demonstrated the process of conducting real primary research for a global CPG brand, showing how teams can unlock higher-quality insights, improve data integrity, and scale success across markets.
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Building the In-House Creative Team of the Future at Rocket Mortgage
Conference Session Videos July 13, 2025In this video, Rego Marquiis from Rocket Mortgage shared how it rebuilt its brand identity and internal creative model to better connect with consumers emotionally, unify its message, and deliver impact across every touchpoint.
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How Giant Bicycles Revolutionized Its Marketing Operations Across the Globe
Conference Session Videos July 13, 2025Learn how Giant Bicycles revolutionized its in-house agency model using monday.com. This session offered a behind-the-scenes look at how Giant accelerates workflows, gets teams working together, and allocates resources for maximum impact.
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How to Get the Best, Not the Most, from Your In-House Creative Team
Conference Session Videos July 13, 2025In this video, learn about Window Seat, Delta Air Lines’ award-winning in-house agency, where creative quality takes priority over deliverable quantity.
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Leveraging the Power of Emotion in In-House Creative
Conference Session Videos July 13, 2025In this video, System1 shared how its brand uses emotional measurement to evaluate ad effectiveness and unlock creative that drives both short-term sales and long-term brand growth.
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Maximizing In-House Consumer Retail Marketing with AI
Conference Session Videos July 13, 2025In this session, explore how ESTYLE and Stagwell Marketing Cloud are reimagining marketing with AI — boosting efficiency, driving smarter content creation, and shaping the future of brand growth.
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Opening Remarks of the 2025 ANA In-House Agency Conference
Conference Session Videos July 13, 2025In this session, hear from ANA's Bill Duggan and Greg Wright as they deliver the opening remarks of the 2025 ANA In-House Agency Conference.
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Supercharging Your In-House Agency with AI
Conference Session Videos July 13, 2025In this video, Melanie Huet, CMO of Newell Brands, shared her insights on how Newell leverages AI in its consumer insights, marketing strategies, content management, and employee upskilling.
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The Evolution of In-House Creativity at Coca-Cola
Conference Session Videos July 13, 2025In this session, Islam ElDessouky, global vice president, creative strategy and content at Coca-Cola, explored the evolving role of in-house creative agencies. Discover how Coca-Cola's in-house agency has adapted to meet the demands of a rapidly changing marketing landscape.
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The Science of Turning Data-Driven Insight into Creative Impact
Conference Session Videos July 13, 2025In this video, learn how leading in-house agencies are using commercial analytics to guide decision-making, from brand vs. performance investments to channel strategy and audience engagement.
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Transferring External Agency Skills to Your In-House Agency
Conference Session Videos July 13, 2025In this video, Asurion's Jonah Bloom shared his perspective on the skills that are valuable and transferable from the external agency world to in-house and the new skills required to maximize success.
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Why Global Rights Management Shouldn’t Be an Afterthought
Conference Session Videos July 13, 2025As brands increasingly shift creative operations in-house, they gain control — but also face new risks. In this video, Michael McGuire, president of XR Pay, explored how the explosion of content across platforms has magnified the need for proactive global rights management.
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Enhancing Your In-House Agency with AI
Conference Session Videos July 12, 2025In this video from a session at the ANA’s 2025 In-House Agency Conference, Progressive’s Matt Dillon shared three tips for enhancing in-house teams, addressing the use of AI, external agencies, and media.
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Generative AI in Search
Conference Session Videos July 12, 2025In this video from a session at the ANA’s 2025 In-House Agency Conference, Wells Fargo explored the different tools available to help consumers conduct online searches and the demands that each option places on brands.
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How to Find Unexpected Inspiration in Daydreams
Conference Session Videos July 12, 2025In this video from a session at the 2025 ANA In-House Agency Conference, Emily Koehler, creative director at Fortune Brands Innovations, discussed unexpected inspiration and the importance of creative daydreaming.
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How to Find Your North Star Advantage
Conference Session Videos July 12, 2025In this video, Scott McAllister, founder and CEO of MCA Executive Services, presented a comprehensive framework for purpose-driven leadership.
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Resourcing and Planning with Agility for Brand Success
Conference Session Videos July 12, 2025In this video from a session at the 2025 ANA In-House Agency Conference, Grammarly, Loblaws, and Brainrider discuss strategic resource management, healthy out-sourcing partnerships, and adapting to new paces of business planning and toolsets like AI.
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Getting the Best from Your In-House Creative Team
Event Soundbites July 4, 2025Organizational alignment and vision are key engines for achieving positive rates of climb for in-house agencies.
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How Coca-Cola Uses Open Source/Hybrid Agency Models
Event Soundbites July 4, 2025Innovation, agility, and access to diverse expertise are among the benefits of an open source/hybrid agency model.
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