Event Video
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How Don Julio Tequila Is Scaling Culture Globally
Conference Session Videos August 15, 2025For brands, achieving cultural relevance is increasingly elusive. In this video, learn how Don Julio has seamlessly blended digital and real-world experiences to build a brand community that thrives both online and off.
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How La-Z-Boy Traded Trend Chasing for Timelessness
Conference Session Videos August 15, 2025In this video, La-Z-Boy unpacked how it’s traded trend chasing for timelessness with creator-led storytelling that’s getting new generations to put their feet up.
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How San Diego FC Built Excitement Through Community
Conference Session Videos August 15, 2025In this session, hear how San Diego's new MLS team was launched without revealing the name, logo, or details, while generating excitement and engagement. The campaign ignited a community-driven movement that had SDFC’s fanbase gearing up for the launch before it officially took place.
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How USPS’s Operation Santa Campaign Blends Tradition with Modern Engagement
Conference Session Videos August 15, 2025USPS’s Operation Santa campaign is a perfect example of digital storytelling that blends 100 years of tradition with modern engagement. In this video, hear how USPS has transformed this experience for people and businesses to easily adopt letters from children and families in need.
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Inside TikTok's Biggest Brand Personas
Conference Session Videos August 15, 2025In this video, Jordan Randall, Content Director at TikTok, and Lorena Pedetti, Associate Content Director at Dentsu Creative, discussed what goes into developing a fearless voice for your brand and how to lean into it to create content that feels real, relevant, and sometimes unexpected.
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How a Legacy Brand Stays Relevant with New Consumers
Conference Session Videos August 14, 2025This session showcased how a 139-year-old flavor icon is staying wildly relevant — in your fridge, on your FYP, in your DMs, and beyond. From TikTok triumphs to unexpected flavor drops, you’ll hear how Dr Pepper is growing its fanbase by tapping into community, culture, and curiosity.
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How Box Office Data and Social Buzz Powers Smarter Marketing
Conference Session Videos August 14, 2025The first days after a movie's release are critical. In this video, Comscore's Jackelyn Keller and Paul Dergarabedian explored how box office trends and cross-platform social buzz reveal what drives audiences to watch, engage, and convert.
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How to Use AI to Unlock Walled Garden Audiences and Activate Them on CTV
Conference Session Videos August 14, 2025This panel uncovered how brands can now bridge two of the most important media platforms today — social and CTV — identifying high-intent audiences previously hidden behind walled gardens and activating them on CTV.
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Learn How Therabody Used Creators in Its Holiday Campaign
Conference Session Videos August 14, 2025Therabody's holiday influencer campaign with Digital Voices generated 3 million impressions — 72 percent above target — and achieved 20.5 percent purchase intent comments by partnering with diverse creators including influencers 60 years of age and older to position wellness as a necessity, not luxury.
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Maximizing Every Ad Dollar with Addressable Advertising
Conference Session Videos August 14, 2025In this video, Comcast Advertising shared how addressable advertising drives measurable results — boosting awareness, increasing conversions, and delivering significant return on ad spend.
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New Balance Wins with Story and Style in Its "Grey Days" Campaign
Conference Session Videos August 14, 2025In this video from a session at the 2025 ANA Digital and Social Media Conference, New Balance and agency partner American Haiku discussed its latest “Grey Days” campaign.
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ANA's Roadmap in the Shifting Digital Landscape
Conference Session Videos August 13, 2025In this video, hear from the ANA’s CEO Bob Liodice as he provided insights into navigating today's dynamic ecosystem. This session dove into key areas including the evolving landscape of creator, commerce, and social media marketing.
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How California Pizza Kitchen Leaned into the Cultural Conversation through a Viral Mistake
Conference Session Videos August 13, 2025In this video, learn how California Pizza Kitchen reignited cultural relevance by embracing a viral mistake with humor, humility, and humanity.
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How Democracy Clothing Uses Social Media to Target Gen X Women
Conference Session Videos August 13, 2025In this video, learn how Democracy Clothing, a denim brand for women, shares its experience targeting the gen X demographic on social media.
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How DUDE Wipes Boosted Sales with Authentic Engagement
Conference Session Videos August 13, 2025In this video, learn how DUDE Wipes achieved seven-figure monthly sales on TikTok Shop by building a network of more than 14,000 unpaid affiliates, running more than 50 hours of weekly livestreams, and prioritizing authentic engagement over polished content.
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How e.l.f. Used Viral Disruption to Regain Its Top Spot
Conference Session Videos August 13, 2025In this video during a session at the 2025 ANA Digital and Social Media Conference, e.l.f. and its agency partner Movers+Shakers shared three tips for how to go viral.
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Maximizing Audience Engagement with Brand Partnerships in Podcasting
Conference Session Videos August 13, 2025In this video, Leah Reis-Dennis, head of podcasts at Audacy, and Kaelyn Moore, host of popular true crime podcast Heart Starts Pounding, gave a comprehensive overview of the audience engagement opportunity that exists for brands when partnering with podcasts, sharing data, best practices, and their own perspective on how to succeed.
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How Jack in the Box Moved to an In-House Model for Social Media
Conference Session Videos August 8, 2025In this video, Jack in the Box shares its journey of assessing the viability of and ultimately adopting an in-house model for the creation of its social media content.
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The 2025 Impact Pulse: Smarter Media Insights for Today’s Marketer
Webinar Rewinds August 8, 2025In this webinar, the ANA's Jeni Neiswonger and John Follett from Demand Metric unveiled the key findings from the 2025 ANA Impact Pulse — formerly the Response Rate Report — the industry’s trusted source for directional media performance insights across email, social, paid search, display, and direct mail.
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Best Practices for the Dominant Sales Driver: Creative!
Webinar Rewinds August 7, 2025While marketers perceive targeting is the number one sales driver, marketing effectiveness evidence reveals creative crushes media in sales effect. In this webinar, learn about new global findings that explore why ad creative quality should be your number one priority.
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