Event Video
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Real Talk with the Regulators (Self and State): Key Issues, Compliance, and Risks for Advertisers
Webinar Rewinds June 26, 2025This webinar features a power-packed conversation with top regulators who are shaping the future of advertising law and regulation. They broke down the latest enforcement trends, unpacked emerging legal risks, and offered practical strategies to help your teams stay aligned, agile, and ahead of the curve.
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How Top Marketing Teams Evaluate Creative Ideas for Maximum Impact
Webinar Rewinds June 24, 2025In this webinar, the co-founders of BetterBriefs, global thought leaders on brief writing, and the creative director and VP of The Wall Street Journal explored how to get to more impactful creative ideas through better assessment practices.
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Why Influencer Marketing Is No Longer a Measurement Blind Spot
Webinar Rewinds June 24, 2025In this webinar, unlock tips and tricks on how to effectively measure influencer marketing’s impacts at the right stage of the funnel, as well as learn how mature brands are thinking about influencer marketing’s role in the marketing mix.
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How Zoetis Upset the Odds with Brand Reinvention
Event Soundbites June 22, 2025When its animal health products were coming off patent, Poets drove business growth by shifting the conversation to brand.
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Mack Trucks Uses Brand Value to Energize B2B Marketing
Event Soundbites June 22, 2025Mack Trucks energized its B2B marketing efforts by capitalizing on brand value.
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Opportunities for C-Suite Marketers
Event Soundbites June 22, 2025Marketing leaders have more C-suite longevity, gender parity, and opportunity than ever before.
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B2B Brand Growth at a Franklin Templeton
Event Soundbites June 21, 2025Key to B2B brand growth is wrangling all marketing touchpoints and ensuring alignment with enterprise narratives.
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How B2B Marketing Leaders Use AI to Track KPIs
Event Soundbites June 21, 2025Productivity and impact are the core KPIs used by Zoom to drive measurable B2B marketing solutions with AI.
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How Uniforms Guide Carhartt to Its North Star
Event Soundbites June 21, 2025To build a B2B business within a legacy B2C model, Carhartt is guided by a north star to address work uniforms buyers’ pain points.
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Why Brand and Message Consistency Is a Must for B2B Content Creation
Event Soundbites June 21, 2025In the no-click environment of GenAI, brand and message consistency is crucial for B2B content creation.
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Overview of the 2025 Masters of B2B Marketing Conference
Event Soundbites June 20, 2025In this video, get a two-minute overview of the 2025 Masters of B2B Marketing Conference.
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Fox Sports Presents: The Road to FIFA World Cup 2026
Conference Session Videos June 19, 2025This session explored how FOX Sports, the official broadcast partner of the 2026 FIFA Men’s World Cup, is preparing for the event and potential implications for brands in the years ahead.
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How Agile Brands Deliver Standout Brand Experiences
Conference Session Videos June 19, 2025Princess Cruises and Innovid discussed what it takes to thrive in today’s landscape — where independence, intelligence, and innovation aren’t just buzzwords, but the foundation of smarter, more connected advertising.
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How to Create Brand Loyalty with Generation Alpha
Conference Session Videos June 19, 2025In this video, Paramount+’s Dave Perry and Razorfish’s Dani Mariano shared key findings from research their organizations conducted surveying more than 60,000 members of gen Alpha, highlighting what the insights mean for gen Alpha and the future of marketing.
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How to Sell Brand Value to the C-Suite
Conference Session Videos June 19, 2025Strong brand building and strategic creativity are vital for driving growth, but CMOs often struggle to persuade the rest of the C-Suite to agree. In this video, hear what works when positioning brand as a true growth driver and how vital it is to align marketing strategies with business goals.
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How to Turn a Viral Music Moment into a Cultural Sensation
Conference Session Videos June 19, 2025In this video, learn how Kraft Heinz and marketing agency Cashmere showcased their DJ Mustard collaboration to demonstrate how brands and creators can come together to deliver marketing that truly resonates and drives culture forward.
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Innovation through Direct Mail
Conference Session Videos June 19, 2025Discover how omnichannel marketing featuring direct mail can spark meaningful engagement, drive awareness, and tell your brand story in a memorable way. Get inspired by innovative mail pieces that break through the noise and create lasting brand impact.
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Why Culture Is Important in Brand Building
Conference Session Videos June 19, 2025In this video, author and University of Michigan professor Marcus Collins explained how culture influences the effects that marketers hope to have on consumers.
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CADDIS Creates a Cult Disguised As an Eyewear Company
Conference Session Videos June 18, 2025CADDIS founder Tim Parr has both created new companies as well as worked for some of the most respected brands in the world. In this video, he shared the story of an anti-ageist company building a cult following one pair of eyeglasses at a time.
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Culture-First Marketing with Soda
Conference Session Videos June 18, 2025In this video, learn how the digital-first brand poppi has mastered the art of authentic, culture-first marketing, revolutionizing a category once deemed untouchable.
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