Event Video
-
Beyond the Channel: Building Content for Scale, Speed, and Smarter Marketing
Webinar Rewinds August 7, 2025Most brands say content is critical. But few treat it like the strategic business asset it really is. This session explored how Hilton is evolving from channel-first content delivery to a modular, model-driven approach designed for scale, reuse, and personalization.
view -
Missing the Modern Male in Ads? Unlock New Insights to Transform Your Brand’s Messaging
Webinar Rewinds August 7, 2025Modernizing male portrayals and evolving male-female interactions in ads boosts creative effectiveness and drives business results. This webinar unlocked findings of a landmark study and provided an evolving blueprint so that brands can implement this new approach within advertising.
view -
Bringing Social Media In-House at Jack in the Box
Event Soundbites August 5, 2025In 2024, Jack in the Box took a bold step and transitioned their social media team in-house. And while cost savings were a factor, the true impact has been far greater. Learn how they saw 40% more assets produced — giving more content, more creativity, and more connection.
view -
Dr Pepper Uses Social Marketing to Win the Next Generation
Event Soundbites August 5, 2025Tapping into fandom through social marketing is Dr Pepper’s core driver for winning the next generation.
view -
DUDE Wipes Uses TikTok to Ring Up Social Commerce Sales
Event Soundbites August 5, 2025DUDE Wipes is ringing up social commerce sales through open collaboration and livestreams.
view -
e.l.f. Goes Viral with Disruption
Event Soundbites August 5, 2025Among the keys to going viral is being a bold disruptor who can nimbly swerve out of the expected lane.
view -
How San Diego FC Launched a Brand Strategy Hinged on Community
Event Soundbites August 5, 2025A community-driven brand strategy was crucial to the successful launch of San Diego’s Major League Soccer team.
view -
La-Z-Boy Leans into New Generations through Social Media
Event Soundbites August 5, 2025La-Z-Boy leveraged discomfort to create social media impact and cultural relevance with new generations.
view -
Learn How California Pizza Kitchen Embraces the Weird
Event Soundbites August 5, 2025To reignite its cultural relevance, California Pizza Kitchen embraced the weird in its social media strategy.
view -
New Balance Grows Brand Equity by Taking Risks in Social Media
Event Soundbites August 5, 2025New Balance is growing brand equity through social media risk-taking and by respecting the intelligence of its audience.
view -
Overview of the 2025 ANA Digital & Social Media Conference
Event Soundbites August 5, 2025In this video, get a two-minute overview of the 2025 ANA Digital & Social Media Conference.
view -
From Data to Dollars: How Gen Leveled Up Their TV Ad Strategy
Webinar Rewinds July 29, 2025From uncovering the true impact of linear and streaming to merging online and offline performance, this webinar showed how Gen built a smarter, ROI-driven strategy.
view -
Update on State and Federal Junk Fee Laws
Webinar Rewinds July 29, 2025There are a host of new requirements regulating fees in consumer transactions. In this webinar, lawyers from BakerHostetler covered what you need to know about new laws restricting added fees, discussed best options for compliance, and highlighted the potential risk from class action plaintiffs and regulators.
view -
Creating a Culture of Continual Adaptation: Keeping up with AI Evolution
Webinar Rewinds July 25, 2025Following his highly-rated presentation at the recent ANA AI and Technology for Marketers Conference, Technology and AI for Marketers Luminary Shelly Palmer of The Palmer Group dove deep into how organizations can "Create a Culture of Continual Adaptation."
view -
AI-Powered Marketing in the Future of B2B
Conference Session Videos July 18, 2025In this video from a session at an April 2025 ANA 1-Day Conference, Evidenza discussed the future of “synthetic marketing,” or AI-powered marketing, for B2B brands.
view -
BD's Giant Step Ahead in Its BDX Maturity Journey
Conference Session Videos July 17, 2025In this video, BD (Becton Dickinson), a medical device and technology powerhouse, discussed how it is making enormous initial strides in its BDX journey, focusing on foundational frameworks and strategies to align brand and demand.
view -
Brand-to-Demand Maturity in B2B
Conference Session Videos July 17, 2025In this video, learn about the 2025 Brand-to-Demand Maturity study, which reveals critical insights into B2B marketing integration, showing a significant gap between current and ideal balance of brand and demand marketing activities, with strategic recommendations for achieving greater marketing effectiveness.
view -
SAS Shared Its Success with Measurement
Conference Session Videos July 17, 2025SAS, a brand-to-demand organization, discussed how it is leading the way with measurable success and refined models including a measurement framework that is validating and justifying brand investments and connecting it to downstream impact.
view -
The Evolution of BDX at Juniper Networks
Conference Session Videos July 17, 2025In this video, learn from networking leader Juniper Networks’ evolving BDX approach, including spinning up cross-functional “tiger teams” and mapping customer journeys, along with translating into delivery of board level marketing OKRs and enterprise market share growth.
view -
Winning in the Brand-to-Demand Zone
Conference Session Videos July 16, 2025In this video, 6sense explored the necessary evolution of brand marketing and how it's activated in the brave new world of BDX.
view