Event Video
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AARP's Reflections on Women's Aging Journey
Conference Session Videos August 27, 2025In this video, AARP unpacked findings from its latest Mirror/Mirror study exploring women’s journey to authenticity on age, aging, and media representation – amplifying women’s experiences and calls for age-inclusive portrayals and comprehensive support.
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How Marketing and Media Teamed Up to Optimize A&P
Conference Session Videos August 27, 2025In this video, Pernod Ricard USA shared how its marketing and media teams collaborated to optimize A&P (advertising and promotion) spend across brands and touchpoints.
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How to Build Better Brand Equity Tracking
Conference Session Videos August 27, 2025In this video, Mondelez’s Michelle Gibb shared practical solutions for building a brand equity tracking program that goes beyond basic reporting, turning traditional metrics into actionable insights that drive strategic decisions and improve overall brand performance.
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How to Get Outsized Returns with Data-Driven OOH
Conference Session Videos August 27, 2025In this video, representatives from OUTFRONT Media outlined the growing opportunity in out-of-home advertising using real-world case studies.
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Key Learnings from an "AI Ad-athon" for B2B Campaigns
Conference Session Videos August 27, 2025Four pioneering AI firms partnered to develop two marketing campaigns for clients EY and Plante Moran in a mere 72 hours, thereby illustrating the powers of and remaining constraints on AI. In this video, participants shared their learnings during a live recording of the ANA’s On Scope: The Marketing Podcast.
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The New SAG-AFTRA Commercials Contract
Webinar Rewinds August 27, 2025In April 2025, the Joint Policy Committee (JPC) and SAG-AFTRA reached an agreement on successor contracts to the Commercial Agreements. Stacy Marcus and Michael Isselin from the JPC broke down the changes to the new agreement that marketers must understand before working with SAG-AFTRA talent.
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The Power of Creative Measurement
Conference Session Videos August 27, 2025In this video from a session at an ANA one-day conference, Google and Ekimetrics shared the summary of a study that examined the best practices for developing the kind of creative that can drive business outcomes in powerful ways.
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AI-Powered Search: New Frontiers in Marketing with Google
Webinar Rewinds August 25, 2025In this webinar, Google revealed the future of search and how AI is transforming the way people discover and engage with content.
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Protecting Measurement Quality in a Post-AI World: MRC
Webinar Rewinds August 25, 2025In this webinar, measurement experts from the Media Rating Council discussed ground truth controls and areas of reliable and verified measurement processes spanning basic measurement metrics as well as some of the important processes within these measurements.
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Unlock the Next Chapter in Programmatic Transparency
Webinar Rewinds August 24, 2025The Q2 2025 ANA Programmatic Transparency Benchmark Report is reshaping how marketers think about efficiency, quality, and control in the programmatic supply chain. This webinar goes beyond the headlines to decode the latest benchmark data and reveal how leading brands are closing the $21.6 billion efficiency gap.
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How American Express Built a Unified Marketing Data Layer for Scale, Speed, and Precision
Event Soundbites August 22, 2025The transformation from data silos to unified layers has empowered Amex to mine insights with greater speed and precision.
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How Lowe’s Scales Up Personalization with First-Party Data
Event Soundbites August 22, 2025A purposeful first-party data strategy is a prerequisite for scaling loyalty and personalization programs.
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Investing in First-Party Fan Data to Increase Engagement
Event Soundbites August 22, 2025Sports franchises are making major investments in analytics to leverage first-party fan data.
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Why Strong Data Governance Is Important for AI
Event Soundbites August 22, 2025The growth of agentic AI will require marketers to be increasingly diligent about data governance.
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Clear Data Is Built on Measurement Frameworks
Event Soundbites August 21, 2025Measurement frameworks are the foundation for telling clear data stories.
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How to Demystify AI through Data-Driven Marketing
Event Soundbites August 21, 2025The AI revolution will be driven by leadership decisions that are rooted in data outcomes.
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Overview of the 2025 ANA Masters of Data Conference
Event Soundbites August 21, 2025In this video, get a two-minute overview of the 2025 ANA Masters of Data Conference.
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People Skills Are Measurable KPIs in the Age of AI
Event Soundbites August 21, 2025Treating people skills as measurable KPIs will be key to brand success in the new AI landscape.
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Why Trustworthy Data is Crucial in AI
Event Soundbites August 21, 2025Building a trustworthy data environment is crucial to driving effective AI platforms.
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Is That Check Still in the Mail? A New Postmaster General and USPS Changes
Webinar Rewinds August 19, 2025This webinar provided a brief overview of the leadership changes and challenges at the United States Postal Service, an agency vital to nonprofit organizations success in direct marketing and fundraising.
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