Event Video
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Powering Brand Impact from Super Bowl to Olympics: Inside NBCU’s Legendary February
Webinar Rewinds April 7, 2026Fresh off Legendary February, Matthew Gottlieb, SVP, insights and measurement, NBCUniversal Advertising & Partnerships, took an inside look at how an unprecedented 17-day stretch — spanning Super Bowl LX, NBA All-Star Weekend, and the Milan Cortina Winter Olympics — delivered real results for advertisers.
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Advertising Hot Topics: Legal Trends and Regulatory Updates
Webinar Rewinds March 27, 2026Robyn Mohr and Libby O’Neill from Loeb & Loeb provided an in-depth overview of the latest developments impacting advertising and privacy law covering recent NAD decisions, FTC actions targeting "junk fees," privacy enforcement aimed at data brokers and youth privacy/marketing, and more.
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Moving at the Speed of AI: The Innovation Management Playbook for Marketers
Webinar Rewinds March 27, 2026Greg Verdino, major contributor to the ANA’s recently released AI Innovation Management Playbook, explained two frameworks for marketers who are looking to not only create new and effective ideas and products for growth, but also looking to sell those ideas through their organization to fruition.
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Beyond the Masses: How Niche Communities Become Strategic Drivers of Culture and Brand Growth
Webinar Rewinds March 17, 2026To stay relevant in today’s fragmented cultural landscape, brands must embrace both majority influence and the power of niche communities. The real opportunity lies in mastering the tension between mass appeal and micro-relevance because the brands that do so don’t just reach people, they resonate.
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Ethics by Design: Navigating AI Risks for Responsible, High-Impact Brand Marketing (Part 2)
Webinar Rewinds March 17, 2026Ethics by Design returns with a fast-paced, interactive look at the ethical marketing challenges emerging as AI becomes more autonomous, persuasive, and embedded across marketing.
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Omnichannel Shopper: Bridging the Digital-Physical Gap with Real-World Data
Webinar Rewinds March 17, 2026The modern shopper moves seamlessly between online research and in-store purchases, making the digital-to-physical gap the ultimate challenge for marketers. This webinar goes beyond likes, impressions, and CPMs to focus on verified real business results like in-store visits, incremental sales, and more.
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Using Automation to Personalize Direct Mail: Best Buy's Trade In Story
Webinar Rewinds March 10, 2026In this webinar, learn how Best Buy's Trade-In Direct Mail campaign utilizes automation through APIs to scale personalization efforts. The campaign's ongoing success is attributed to the strategic use of data, technology, and customer insights, consistently resulting in the highest Incremental Return on Ad Spend in the Best Buy Direct Mail portfolio.
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Why Storytelling is a Growth Strategy: Lessons for Today’s Brand Leaders
Webinar Rewinds March 10, 2026In this webinar, Overline translated key insights with Kubota into a practical framework for modern marketing leaders. Learn why storytelling is not a creative “nice to have,” but a measurable commercial growth lever that aligns teams, clarifies purpose, and drives business outcomes.
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Unlocking Practice Value: Activating ANA’s Expertise Across Your Organization
Webinar Rewinds March 1, 2026In this webinar, learn how every ANA practice offers powerful tools, insights, and forums that can materially advance your marketing organization.
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Championing Change: Unlocking Value in Marketing Scope Automation
Webinar Rewinds February 26, 2026For many marketers, automating the scope of work process isn't just about adopting technology — it requires a mindset shift. In this webinar, speakers discussed practical steps for aligning key stakeholders, standardizing practices, and utilizing data to enable continuous improvement.
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Moving the Culture and the Market: Insights from the Nielsen Black Diverse Intelligence Series
Webinar Rewinds February 26, 2026In this webinar, explore Black audience trends and identities moving the culture and the market forward with the latest Nielsen Diverse Intelligence Series and get an overview of brand sentiments and the continued demand for authentic representation to drive attention, loyalty, and ROI with Black consumers.
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The Future of the Media Organization: How Leading Brands Are Transforming for Tomorrow
Webinar Rewinds February 26, 2026Based on insights from a global survey of senior media leaders, speakers in this webinar presented findings from new joint WFA & mediasense research on how brands are rethinking the structure and operation of their media organizations — and highlighted where the greatest opportunities for transformation lie.
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Automatic Renewal Laws: Year End Review for 2025 and What’s Ahead for 2026
Webinar Rewinds February 24, 2026Automatic Renewal Laws (ARLs) — statutes governing automatically renewing subscriptions — have expanded rapidly across the United States, with numerous new laws and amendments introduced in recent years. In this webinar, experts explore the evolving ARL landscape and the risks companies face in navigating these complex and often conflicting statutes.
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Programmatic Insights to Accelerate Your 2026 Strategy
Webinar Rewinds February 24, 2026The Q4 2025 ANA Programmatic Transparency Benchmark provides the year-end intelligence brands need to sharpen their programmatic approach and drive success in 2026. Discover how brands are leveraging these insights to optimize investments and set the pace for the year ahead.
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The Shelly Palmer Innovation Series Breakfast at CES 2026
Conference Session Videos February 19, 2026The Shelly Palmer Innovation Series Breakfast at CES 2026, presented by 3C Ventures & ANA, brought together C-suite executives from leading media, marketing, and technology companies for a strategic conversation about AI's impact on business in 2026.
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The Art of the Opt-In: The New Rules of Email Growth, Trust, and Engagement
Webinar Rewinds February 11, 2026In this webinar, Intuit Mailchimp and Ascend2 unpacked the realities behind modern email list growth, the deep disconnects between marketer tactics and consumer behavior, and the high-impact practices used by today’s top-performing brands.
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BeAutIful Marketing: How Beauty Marketers are Using AI to Innovate
Webinar Rewinds February 9, 2026Discover how beauty brands are transforming their marketing with AI in this dynamic webinar designed for marketers, by marketers. Industry insiders shared how they're leveraging AI to create hyper-personalized customer experiences, develop innovative products, and drive breakthrough campaigns.
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Marketing Jobs Uncovered: Trends and Opportunities in the U.S. Job Market
Webinar Rewinds February 9, 2026In this webinar, join Michael Wright, managing partner at Taligence, examined real-time jobs data to uncover trends in marketing roles, remote work, and compensation. Discover the truth behind the marketing jobs landscape in the U.S. on the brand side, with insights grounded in real-time data, not outdated surveys.
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Must Cinnadust: How Brand Truth and Bold Storytelling Transformed Cinnamon Toast Crunch
Webinar Rewinds February 9, 2026This session explores how creative risk, narrative depth, and multi-channel storytelling built a world that resonated across TV, digital, and social, proving even the sweetest brands can have an edge.
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Next-Generation MMM: Five Moves to Drive Confidence and Growth in 2026
Webinar Rewinds February 9, 2026Nearly half of U.S. marketers will invest in MMM in 2026 (eMarketer). However, many are not unlocking its full potential and Forrester predicts confidence in marketing measurement will actually decline. Gain Theory cut through the current noise surrounding MMM and provided the confidence needed to use this advanced measurement technique to maximize growth.
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