Event Video
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FTC Year in Review
Webinar Rewinds January 4, 2026This webinar provided insight into the FTC’s stated priorities and enforcement actions in 2025. Frankfurt Kurnit Klein & Selz PC's Holly Melton also share insights and trends she has observed that should help to shed light on what 2026 will look like at the Commission.
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Marketing with Integrity, Part 2: Data, Regulated Products, AI, and Emerging Ethical Frontiers
Webinar Rewinds January 4, 2026In part 2 of our two-part ethics webinar series, senior staff from the ANA Center for Ethical Marketing walked through the 2nd Edition of the Ethics Code, which has been updated to reflect evolving technologies, regulations, and consumer expectations.
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New Year, New Data Playbook: Aligning Marketing and IT for 2026
Webinar Rewinds January 4, 2026This session provides a new playbook for marketing and IT to win together: a unified data foundation that gives marketers the self-service freedom to drive business outcomes, while giving IT the absolute security and governance they require.
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2026 Email Marketing: Key Trends and Strategies You Can’t Ignore
Webinar Rewinds December 27, 2025With 2026 just around the corner, December is the time to sharpen your email marketing strategy. This insightful webinar covered the biggest emerging trends in email marketing, how the channel is evolving, and concrete strategies you can implement from Day 1.
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Measuring What Matters: How Social Fits into an Omnichannel Strategy Built for Uncertainty
Webinar Rewinds December 27, 2025When economic uncertainty leads to rapid shifts in consumer behavior, measurement isn’t just helpful, it’s essential. As preferences and patterns change, advertisers need real-time, accurate insights to understand what’s working, adapt strategies on the fly, and ensure campaigns are driving measurable outcomes.
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What Makes A GEM Award Winning Campaign? Intuit's Keys to Success
Webinar Rewinds December 23, 2025In this session, Vianca Tirado, head of content strategy at QuickBooks, shared the ANA SeeHer B2 GEM award-winning "Helping Hoop Mob Grow" campaign case study, providing insights, strategy, and best practices that drove growth for Intuit QuickBooks.
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Building Customer-360 Views Through Progressive Profiling
Webinar Rewinds December 11, 2025In this webinar, learn how progressive profiling offers a transformative approach to customer engagement. By thoughtfully capturing data over time — at moments of real value and with explicit consent — brands can assemble a unified, dynamic Customer-360 view.
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How a B2B Influencer Brand Trip Drove Unprecedented Demand
Conference Session Videos December 11, 2025B2B company IDEAL Electrical had the tall task of creating brand awareness and purchase interest in an unparalleled year of innovation. In this video, learn how the marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around new product launches.
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How Hellman's Uses B2B Influencer Marketing to Reshape Engagement
Conference Session Videos December 11, 2025In this video, Unilever’s Nikhil Pandey reviewed Hellmann’s first-ever influencer marketing campaign, created in collaboration with celebrity chef Matty Matheson and designed to help the mayonnaise brand recapture some lost market share among restaurant operators.
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How Kyndryl Built a Dynamic Digital Media Platform
Conference Session Videos December 11, 2025In this video from a session at an ANA One-Day Conference, Kyndryl discussed its digital media platform, The Kyndryl Institute, and its use of B2B influencers.
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How Trust Drives B2B Influencer Marketing Partnerships
Conference Session Videos December 11, 2025In this video, AchieveUnite CEO Theresa Caragol shared how B2B marketers can approach influencing consumers and building trust through generation-specific communication strategies and ecosystem-focused approaches for long-term, sustainable success.
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Rethinking Influencer Strategies in B2B Marketing
Conference Session Videos December 11, 2025When it comes to B2B marketing, the rules of engagement are changing — and so are the players. In this video, Cameo for Business revealed how brands are rethinking influencer strategy to reach decision-makers in unexpected, highly personalized ways.
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The Strategic Rise of B2B Influencer Marketing
Conference Session Videos December 11, 2025In this video, learn about the rise of B2B influencer marketing and how organizations are leveraging a range of voices — from industry experts and employee advocates to micro-influencers and even business-relevant celebrities — to build credibility, expand reach, and drive meaningful engagement.
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Your Media Is Optimized. Your Tech Stack Is Solid. Your Work Is ... Forgettable.
Webinar Rewinds December 9, 2025B2B marketing is finally having its moment: bigger budgets, smarter targeting, better tech. But while we’ve optimized everything from channels to data pipelines, there’s one thing we’ve neglected: the work. This webinar unpacked what it really takes to make marketing that moves minds and moves business.
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Find and Keep Great Marketing Talent Using AI-Powered Resources
Webinar Rewinds December 5, 2025In this webinar, gain insights into the evolving business of talent acquisition, workforce development, and human resources as AI is rapidly changing the professional ecosystem. Learn from industry experts about innovative hiring strategies, talent retention techniques, and emerging trends that are reshaping how organizations attract, develop, and nurture top talent.
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What Marketers Need to Know Now to Optimize Gen AI Search (GEO)
Conference Session Videos December 4, 2025The universe of search is expanding as consumers (and their agents) use generative AI “answer engines” to find answers to their often-complex questions, queries, and prompts. With this exponential growth, marketers have a lot on their plates to ensure their content is discoverable and cited by the AI/LLMs.
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How Mars Snacking Is Leveraging Data and Measurement to Build World Class Iconic Brands
Conference Session Videos December 1, 2025In this conversation, ANA's David Fogarty, sat down with Gülen Bengi and Sam Chang at Mars Snacking, to explore how Mars is evolving its brand-building model while strengthening the measurement systems that fuel personalization, creativity, and growth.
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Children Online: The New Rules of the Road
Webinar Rewinds November 22, 2025From social media restrictions to age-appropriate design codes, lawmakers across the country are rewriting the playbook for how companies engage with young users. This webinar broke down what is driving this new wave of legislation and enforcement and what it means in practice.
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Achieving the Holy Grail of Marketing Utilizing AI and Beyond
Webinar Rewinds November 19, 2025In this webinar, learn how the rapid onset of AI is transforming the marketing industry with new tools and upskilling needed to achieve optimal success. Speakers shared their invaluable insights on how to harness AI for smarter, more impactful marketing.
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Beyond the Funnel: Turning Handoffs into Brand-Building Moments
Webinar Rewinds November 19, 2025Creating consistent, branded customer experiences requires smarter collaboration, clearer handoffs, and a shared commitment to customer outcomes. In this webinar, Mower and Knauf explored how marketers can shape the post-purchase experience by turning onboarding, customer service, and contract milestones into brand-building moments.
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