Event Video
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How AI and Video Are Changing the Rules of Customer Engagement
Conference Session Videos November 19, 2025This engaging conversation explored the next era of customer engagement. Speakers shared insights on the future of brand-creator partnerships, community building, and strategies for brands to break through the cluttered marketplace and drive real impact.
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How Northwell Health Rebuilt Its Tech Stack
Conference Session Videos November 19, 2025In this video, Northwell Health shared its digital transformation journey, detailing how a martech overhaul aligned technology with enterprise strategy, reduced vendor dependence, and empowered internal teams to drive governance, efficiency, and long-term consumer engagement growth.
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How Toyota Is Using CRM 3.0 in the AI Era
Conference Session Videos November 19, 2025Today’s CRM demands intelligent and timely engagements, wrapped in seamless, cross-channel experiences. In this session, discover how CRM 3.0 helps break through the algorithmic noise.
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B2B in the Blended Feed: Reaching Buyers Where They Are
Webinar Rewinds November 18, 2025In this webinar, leaders from TikTok and NewtonX unpacked new research and the implications for B2B marketing. See the data behind a new environment where personal feeds shape business decisions, authentic voices build trust, and entertaining content outperforms traditional formats.
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Programmatic Insights to Finish 2025 Strong and Power 2026 Strategy
Webinar Rewinds November 18, 2025The Q3 2025 ANA Programmatic Transparency Benchmark has arrived. Discover how brands are leveraging Q3 learnings to optimize their programmatic investments and set the foundation for stronger performance in 2026.
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Insights from Covered California’s CMO: An Empathy-First Approach to Healthcare Marketing
Webinar Rewinds November 17, 2025Navigating health insurance is often complex and impersonal. This webinar reveals how Covered California’s campaign is revolutionizing healthcare marketing with an empathy-first approach, grounded in a core principle: multicultural marketing is marketing.
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On the Hill and in the States: 2025 Nonprofit Policy Wins, Losses and What’s Next
Webinar Rewinds November 17, 2025This webinar is perfect for nonprofit advocates using marketing to drive change and gain support. In just 30 minutes get a rundown of 2025’s key policy shifts — from the USPS postal rate changes impacting direct mail to state privacy laws affecting donor outreach and segmentation.
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Strive for More 2.0: Portrayal Tips and Creative Techniques to Increase Media Value and Sales
Webinar Rewinds November 17, 2025Want to boost your creative effectiveness by 31%? And your sales by 44%? Start by showing women something revolutionary — THEMSELVES!
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Advertising and Marketing Law Counsel in Action
Event Soundbites November 15, 2025Protecting the rule of law is essential to being an effective advertising and marketing attorney.
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Avoiding Legal Issues with Influencers through Clear Brand Guidelines
Event Soundbites November 15, 2025Due diligence and clear communication of brand guidelines should be prerequisites for contracts with influencers.
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FTC Recommendations on Influencer Disclosures
Event Soundbites November 15, 2025The FTC recommends that marketers err on the side of disclosure if an influencer connection isn’t clear to consumers.
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How Privacy-Enhancing Technologies (PETs) Are Being Used in the Digital Ecosystem
Event Soundbites November 15, 2025Marketers are deploying Privacy-Enhancing Technologies (PETs) to maximize insights while minimizing data use.
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How the Use of AI Impacts the Risks of Infringement
Event Soundbites November 15, 2025The growing use of AI tools will compel marketers to be realistic about apportioning the risks of infringement.
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New Regulations Complicate Online Cause Marketing
Event Soundbites November 15, 2025Retailers are adapting to new regulations impacting online cause marketing programs.
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Overview of the 2025 ANA Masters of Advertising Law Conference
Event Soundbites November 15, 2025In this video, get a two-minute overview of the 2025 ANA Masters of Advertising Law Conference.
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The Legal Complexities of Marketing during the World Cup
Event Soundbites November 15, 2025Ambush marketing of a major sports event, like the World Cup, is an international issue requiring legal planning and guidelines.
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Using Terms of Service to Protect Your Brand
Event Soundbites November 15, 2025A well-crafted platform terms of service is one of e-commerce marketers’ best risk mitigation strategies.
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Marketing with Integrity, Part 1: Ethical Offers, Audiences, and Inclusion
Webinar Rewinds November 13, 2025In part 1 of a two-part ethics webinar series, speakers dove into the newly updated ANA Ethics Code of Marketing Best Practices (Ethics Code), a trusted framework shaped by the ANA Ethics Code Steering Committee to help marketers, advertisers, and fundraisers navigate today’s complex and evolving landscape with integrity and impact.
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Curating the Narrative | How Hispanic Viewers Are Taking Control of Their Media Experience
Webinar Rewinds November 12, 2025In this webinar, Nielsen’s Hispanic market expert, Stacie DeArmas, spoke to the untold narrative of how Hispanic consumers are creating digital experiences, influencing algorithms, and championing cultural phenomena that brands can leverage for meaningful engagement.
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Heart, Humor, and Hype: How Panda Express Turned Storytelling into a 360° Brand Experience
Webinar Rewinds November 12, 2025In this webinar, Panda Express' Fabiola del Rio and Dave Daines from Opinionated shared the story of how the “Have You Eaten Yet?” campaign used heartfelt cultural storytelling, karaoke-singing aunties, and a clear, confident brand position to turn a simple idea rooted in care into an emotionally resonant, category-defining moment.
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