Event Video | ANA Marketing Knowledge Center

The U.S. Advertising Market: 2025 Recap and 2026 Forecasts

Webinar Rewinds February 9, 2026

This session explores how creative risk, narrative depth, and multi-channel storytelling built a world that resonated across TV, digital, and social, proving even the sweetest brands can have an edge.

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CES 2026: AI Dominates the World's Largest Trade Show, Our Annual Wrap-Up

Webinar Rewinds January 27, 2026

CES 2026 brought some truly impressive AI innovations for marketers. Megan Pagliuca from the Omnicom Media Group cut through the noise to highlight what's actually useful, what's overhyped, and how these emerging technologies could shape your marketing strategies in the coming year.

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Happy New Year! 2026 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen

Webinar Rewinds January 26, 2026

It’s 2026, and a new year brings new opportunities, new fears, and new hope. EY’s Americas Digital Marketing and Demand Generation Leader, Lou Cohen, aka NYU and Baruch College’s Professor Cohen, shared insights he’s gathered from marketing leaders about what we should expect to encounter in 2026.

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How Navy Federal Built Sustainable Marketing Agility in a Highly Regulated World

Conference Session Videos January 26, 2026

In this video, Navy Federal shared how it transformed the way its marketers plan, prioritize, and deliver without sacrificing compliance, creativity, or control in partnership with Agile Sherpas.

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How to Use AI, Unified Data, and Automation to Transform B2B Marketing

Conference Session Videos January 26, 2026

In this video, athenahealth outlined a multi-year effort to modernize its B2B marketing engine, grounded in unified data, AI-driven insights, and scalable automation. The work showed how strong foundations — not flashy tech — enable sharper targeting, tighter sales alignment, and measurable impact.

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How U.S. Bank Leveraged Account-Based Marketing to Drive Growth and Align with Enterprise Goals

Conference Session Videos January 26, 2026

In this video, U.S. Bank shared how a strategically grounded, operations-led approach to account-based marketing helped align marketing and sales, modernize its technology stack, and drive measurable pipeline and revenue growth across high-value enterprise accounts.

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Nationwide’s Marketing Operations Transformation Journey

Conference Session Videos January 26, 2026

In this video, Nationwide’s Chris Schraff reviewed how his organization’s revamped marketing operations department has embraced data-driven decision making, agile practices to uniquely serve customers, and a solutions-oriented approach to streamline processes, drive down costs, and raise profits.

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Send in the Clones: Scaling Emotional Connection with AI-Powered Creativity

Webinar Rewinds January 26, 2026

As AI accelerates production, many marketers face a critical question: can scale and emotional connection coexist? In this webinar, get insights from two years of quantitative testing comparing human and AI voices — and what those findings revealed about trust, positivity, bias, disclosure, and context.

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The Anatomy of an Award-Winning Entry: ANA Awards

Webinar Rewinds January 26, 2026

This webinar demystifies the awards submission process from start to finish. Discover how to choose the right awards to elevate your brand, identify the perfect category fit, and craft a compelling case study that resonates with judges.

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The New Mindset for the Modern Marketer Is Constant Evolution

Conference Session Videos January 26, 2026

Marketing is constantly evolving, with new platforms, audiences, expectations, technologies, and terminologies popping up nearly every day. In this video, discover how adapting an “always in beta” mindset can help you stay curious, adaptable, and inspired no matter your role or title.

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What the Big Game Teaches Brands About Creative Effectiveness

Webinar Rewinds January 26, 2026

Every year, the Super Bowl welcomes brands to advertising’s biggest stage, with millions of consumers watching and millions of marketing dollars on the line. In this webinar, System1 took a look at what it takes to win consumers’ hearts at the Big Game and beyond.

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Why You Need Accountability and Ethics Built into Your AI Strategy

Conference Session Videos January 26, 2026

AI doesn’t create new risk; rather, it scales existing ones. In this video, Andy Caron of Revenue Pulse shared a blueprint for building guardrails before growth, emphasizing purpose-driven data collection, cross-functional accountability, and ethics by design.

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2025: Year in Review

Webinar Rewinds January 25, 2026

Advertising law moved fast last year! Experts at BakerHostetler broke down the past year’s most compelling FTC and NAD developments and offered actionable insights on what’s ahead for 2026.

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Six Surprising, Brain Science-Backed Tactics for Unbeatable Email

Webinar Rewinds January 22, 2026

Marketers have spent the past two years learning what AI can (and can’t) do. AI in marketing has entered its next phase — less experimentation, more execution. This webinar explored the emerging themes shaping 2026 and how marketers are turning AI insights into real impact.

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Decoding AI in Marketing: A Practical Guide for Marketers (Part 3!)

Webinar Rewinds January 18, 2026

Marketers have spent the past two years learning what AI can (and can’t) do. AI in marketing has entered its next phase — less experimentation, more execution. This webinar explored the emerging themes shaping 2026 and how marketers are turning AI insights into real impact.

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How Brand Strategy Principles Strengthened Labcorp's Field Activation

Conference Session Videos January 13, 2026

In this video, learn how Labcorp leveraged brand strategy principles to align marketing and sales, creating a field activation model that improved sales readiness, accelerated growth, and delivered consistent messaging across complex B2B environments.

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How to Blend Emotional Relevance and Technical Excellence

Conference Session Videos January 13, 2026

In this video, ABB and Mower demonstrated how emotional relevance, alongside technical excellence, can transform a renewable energy brand from a respected supplier into a trusted partner.

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How to Modernize B2B Brand Strategy Using Storytelling and Analytics

Conference Session Videos January 13, 2026

In this video, Jennifer Chase, CMO and Executive Vice President at SAS, provided her perspective on what modern B2B brand strategy means for today’s organizations. Her approach blends authentic storytelling, analytics, and a focus on building lasting customer relationships through a unified brand vision.

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Hiring and Developing Top Talent in Data and Analytics

Conference Session Videos January 7, 2026

This session provides hiring managers as well as early/mid-level professionals with the development strategies and insights needed to recruit (and get recruited), to promote (and get promoted), and to succeed in the data and analytics field.

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What You Need to Know About AI Personas and Digital Twins in Market Research

Conference Session Videos January 7, 2026

Imagine a future where research is not only on-demand and flexible, but also immersive and interactive — powered by synthetic personas and digital twins that mirror real consumer behavior. This session explored how leading researchers are leveraging AI to build virtual personas and digital twins that drive smarter, faster decisions.

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