Event Video
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Overview of the 2025 ANA Nonprofit Conference
Event Soundbites February 27, 2025In this video, get a two-minute overview of the 2025 ANA Nonprofit Conference.
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Stability: A Superpower in Uncertain Times
Conference Session Videos February 27, 2025In this video, Consumer Reports shared how it’s evolving its messaging and platform strategy to meet consumers where they are, emphasizing impact, nostalgia, and positivity through purpose-driven campaigns.
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Stability: A Superpower in Uncertain Times
Event Soundbites February 27, 2025The notion of having one unifying message has given way to having the right message in the right place at the right time.
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Brand Strategy in the Midst of Flux
Conference Session Videos February 26, 2025In this video, Habitat for Humanity International's Amy Dunham discussed how a well-known but not well-understood nonprofit’s marketing team leveraged a brand refresh effort to get — and fully occupy — a seat at the strategy table.
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Brand Strategy in the Midst of Flux
Event Soundbites February 26, 2025Messaging that clearly differentiates your nonprofit is critical to planning and executing an effective brand refresh.
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Health Equity: What We’ve Learned and What We’re Doing to Provide Health and Hope to Everyone, Everywhere
Conference Session Videos February 26, 2025In this video, learn how The American Heart Association has rallied the strength and will of its millions of volunteers and supporters to make health equity a reality for all. Speakers highlighted why this work is so important and how it influences the ability to achieve health outcome goals.
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Health Equity: What We’ve Learned and What We’re Doing to Provide Health and Hope to Everyone, Everywhere
Event Soundbites February 26, 2025Achieving health equity across socioeconomic lines is a key vision of the American Heart Association.
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On the Hill and in the States: Navigating 2025 and Beyond
Conference Session Videos February 26, 2025In 2025, nonprofits must adapt to a rapidly shifting policy landscape. In this video, get a concise briefing on key legislative trends and policy shifts affecting the sector, offering leaders a roadmap for navigating new regulations and advocacy opportunities.
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On the Hill and in the States: Navigating 2025 and Beyond
Event Soundbites February 26, 2025In a time of funding uncertainty, it’s imperative for nonprofits to focus on clearly articulating the benefits of their missions.
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Purposeful Partnerships: Discovering the Lifecycle of Successful Cause Marketing Collaborations
Conference Session Videos February 26, 2025In this session, learn about authentic, impactful partnerships that not only drive business results but also contribute positively to society.
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Purposeful Partnerships: Discovering the Lifecycle of Successful Cause Marketing Collaborations
Event Soundbites February 26, 2025Mattel’s “play it forward” mantra has resulted in life-changing cause marketing that begins with one moment, one story, one toy.
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I Wish I'd Thought of That!
Conference Session Videos February 25, 2025In this video, some of the industry’s top creative minds dissected and analyzed cutting-edge creative ideas. The panel discussed a wide range of campaigns in a variety of media including direct mail, digital advertising, print, social media, and digital video.
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Journey Mapping for Deeper Donor Relationships in the 21st Century
Conference Session Videos February 25, 2025Designed for forward-thinking leaders in social impact, this session offered hands-on insights into using journey mapping to create a seamless, tech-enabled approach to engaging donors, advocates, and supporters.
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The Gen AI Savvy Nonprofit
Conference Session Videos February 25, 2025In this video, discover how nonprofits, from grassroots organizations to large-scale operations, can harness the power of Generative AI to advance their missions and enhance impact. This session unpacked the two faces of AI — AI that happens to you and AI you actively shape.
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The Gen AI Savvy Nonprofit
Event Soundbites February 25, 2025Nonprofits need to be vigilant about deep research when harnessing the growing power of Gen AI.
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2025 Enterprise SMS and Telemarketing Update: Critical New FCC Rules Take Effect as TCPA Litigation Risk Spikes
Webinar Rewinds February 11, 2025In this webinar, Eric J. Troutman, partner at Troutman Amin, LLP, broke down everything brands needs to know RIGHT NOW about critical changes to the SMS and telemarketing rules that impact everybody in the advertising ecosystem.
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Headless CMS: Agile Content Strategies for Modern Marketers
Webinar Rewinds February 6, 2025Discover how a headless CMS can revolutionize your content delivery and marketing flexibility. In this webinar, learn how this innovative approach enables seamless content distribution across multiple platforms, creating more dynamic and responsive marketing ecosystems.
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Driving Cultural Conversations: How Experian Leverages Influencers to Amplify Awareness
Conference Session Videos January 30, 2025In this session, learn how Experian crafts campaigns that resonate with diverse audiences, selecting influencers who align authentically with key events and use their platforms to elevate brand awareness.
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Fueling Greatness: How Danone’s Nourish Your Hustle Campaign Championed World-Class Female Athletes
Conference Session Videos January 30, 2025Discover how Danone leveraged the energy of the Summer Olympics and the rise of women’s sports to spotlight the link between nutrition, strength, and resilience.
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Interview with ANA CEO Bob Liodice: 2025 Marketing Trends and Insights You Need to Know
Webinar Rewinds January 30, 2025In this webinar, Bob Liodice, CEO of the Association of National Advertisers (ANA), shared his expert perspectives on the future of marketing, emerging trends, and what changes marketers should be prepared for in the year ahead.
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