Event Video
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Creating Connections That Drive Action: Making the Magic Happen with Intentionality
Conference Session Videos November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Disney Advertising discussed content partnerships with equalpride and MECENAS.
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DEI Pushback vs. Consumer Expectations: The Marketing Tightrope
Conference Session Videos November 19, 2024In this video, speakers unveiled the latest Cultural Inclusion Accelerator (CIA) study that recalibrates our understanding of multicultural and inclusive segments. Learn how to boldly realign your marketing strategies with consumer desires, ensuring brand growth and relevance in a changing landscape.
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Las Vegas Highlights Its Support of Multicultural Sports Industry
Conference Session Videos November 19, 2024In this video from a session at the 2024 ANA Multicultural Marketing and Diversity Conference, the Las Vegas Aces, the Las Vegas Raiders, and the Las Vegas Convention and Visitors Authority shared marketing strategies that engage multicultural communities.
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Latinos: Verizon's Growth Disruptors
Conference Session Videos November 19, 2024In this video, Verizon's Ricardo Aspiazu discussed ways in which the audience, specifically the Latino audience, can disrupt media.
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Latinos: Verizon's Growth Disruptors
Event Soundbites November 19, 2024Making Latinos a core business priority is key to achieving success in the general market.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Conference Session Videos November 19, 2024In this video, the National Down Syndrome Society (NDSS) explored how it has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Event Soundbites November 19, 2024NDSS is advancing representation by putting the Down syndrome community at the core of its marketing decision-making.
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P&G: The Keys to Unlocking Inclusive Growth
Conference Session Videos November 19, 2024In this video, Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.
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P&G: The Keys to Unlocking Inclusive Growth
Event Soundbites November 19, 2024The 4R framework (reach, representation, relevance, and resonance) will unlock the growth potential of inclusive marketing.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Conference Session Videos November 19, 2024In this video, Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. The company has worked to highlight cultural sensitivity and the importance of authenticity in connecting with diverse communities.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Event Soundbites November 19, 2024Optimizing multicultural marketing budgets necessitates being strategic and collaborative.
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What Happens in Vegas… Is Multicultural
Event Soundbites November 19, 2024Leaning into multicultural audiences is playing a big part in Las Vegas’ evolution as the “sports and entertainment capital.”
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AI Unleashed: Exploring the Intersection of Artificial Intelligence and Multicultural Marketing
Conference Session Videos November 18, 2024In this video, speakers explored the dynamic space where artificial intelligence intersects with multicultural marketing. They delved into cutting-edge AI applications, diversity-driven insights, and innovative strategies that empower brands to thrive in a rapidly evolving landscape.
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Reaching Diverse Audiences Through the Power of Movies and Pop Culture
Conference Session Videos November 18, 2024In this video, National CineMedia (NCM) — the largest cinema advertising platform in the U.S. — and Omnicom Media Group (OMG) shared how cinema has become the go-to option for brands seeking to reach and engage with these key growth audiences.
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Real Talk, Real Trust: Shannon Sharpe on the Power of Authenticity in Branding
Conference Session Videos November 18, 2024In this video, NFL Hall of Famer, celebrated sports commentator, and award-winning podcast host Shannon Sharpe discussed how personal and brand authenticity foster loyalty within multicultural audiences.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds November 14, 2024In this town hall session, speakers provided a post-election analysis with a focus on the outcomes and their impact on the nonprofit sector. With the election behind us, understanding the new political landscape and its implications is crucial for nonprofit leaders and stakeholders.
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Sports Marketing Lessons from 2024 and Predictions for 2025 with Spectrum and 24 Hour Fitness
Webinar Rewinds November 14, 20242024 was a pivotal year in sports marketing, driven by rising costs, shifting audience dynamics, and major events like the Olympics and the Women’s World Cup. In this webinar, marketing leaders shared how they navigated these shifts in 2024 and discussed their strategies for 2025.
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Hyper-Personalized Advertising: One Size Does Not Fit All
Event Soundbites November 13, 2024For marketers, hyper-personalization necessitates managing a tug-of-war with data privacy.
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Overview of the 2024 ANA Masters of Advertising Law Conference
Event Soundbites November 13, 2024In this video, get a two-minute overview of the 2024 ANA Masters of Advertising Law Conference.
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinar Rewinds November 13, 2024This webinar explored how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations, marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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