Event Video
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Making the Complex Compelling: How Deloitte Turns Big Ideas into Relatable Stories
Conference Session Videos January 30, 2025In this session, learn how Deloitte, a global professional services firm, stepped outside of the expected to collaborate with creators, turning technical insights into relatable stories.
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Sold Out: How a B2B Influencer Brand Trip Drove Unprecedented Demand
Conference Session Videos January 30, 2025In this video, Mikaela Maloney, media and PR manager at Ideal Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget.
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Creator-Influenced Shopping: Shaping the Future of Social Commerce
Conference Session Videos January 29, 2025As creator content becomes more of an imperative, social commerce is redefining how brands influence consumers at checkout. In this video, learn how brands are leveraging creators to power shopping experiences that blend entertainment, authenticity, and ease.
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From Performative to Performance: How DEI Can Move Forward Against Blowback
Event Soundbites January 29, 2025Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.
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From Social to Swipes: How Tinder Drives Buzz with Creator Marketing
Conference Session Videos January 29, 2025In this video, dating app Tinder and its agency partner Movers+Shakers shared tips for brands looking to get the most out of their collaborations with creators.
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How Hilton Creates Breakthrough Influencer Partnerships Rooted in Fan Passions
Conference Session Videos January 29, 2025In this video, discover how Hilton taps into audience passions to develop compelling influencer partnerships that showcase what it means to Stay with Hilton.
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How NerdWallet Changed the Game with Creator Partnerships
Conference Session Videos January 29, 2025In this video, NerdWallet shared how the brand entered the world of college sports and NIL partnerships, highlighting a strategy that relied on collaborating with college athletes who had strong social followings to generate content that would facilitate financial literacy and drive cultural relevance for the brand.
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How Starry Used Creator Partnerships to Win with Gen Z
Conference Session Videos January 29, 2025In this video, PepsiCo and agency partner Digital Voices shared how they used strategic partnerships with content creators to drive awareness and consideration of the new Starry brand among gen Z.
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In-House Influence: Building a Creator Program That Delivers Beyond Likes
Conference Session Videos January 29, 2025Discover how to build a powerhouse in-house creator program that aligns seamlessly with your paid media team and drives meaningful results beyond surface-level likes and follows.
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Leveraging GenAI to Scale Content
Conference Session Videos January 29, 2025Pierre Tapia, Director of B2B Product Marketing at Adobe, shared how major brands are successfully leveraging GenAI to tackle the content bottleneck and scale on-brand content production.
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Marketing Jobs Uncovered: Trends and Opportunities in the U.S. Job Market
Webinar Rewinds January 29, 2025In this session, Michael Wright, Managing Partner at Taligence, examined real-time jobs data to uncover trends in marketing roles, remote work, and the rise of dual roles.
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Inside Principal Media Buying — Why You Should Say No
Webinar Rewinds January 23, 2025Discover the hidden pitfalls of principal media buying and their true impact on your brand’s performance. This webinar delved into why this practice persists, how it compromises niche media sources, and what marketers can do to demand transparency from their agencies.
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Accenture Life Trends 2025: How People's Evolving Relationship with Technology Is Shaping the Future of Brands
Conference Session Videos January 22, 2025In this video, Accenture Song Katie Burke and Agneta Björnsjö shared insights from the 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.
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In-Depth Discussion About Apple iOS 18 Email Impacts
Webinar Rewinds January 22, 2025This in-depth webinar explored the impacts of Apple iOS 18 on email marketing and revealed transformative features influencing customer email interactions. Topics included categorization, AI, and navigating image size limitations for creative development.
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Pinterest Predicts 2025: The Not-Yet-Trending Report
Conference Session Videos January 22, 2025The key to predicting meaningful consumer shifts is trendspotters, who forecast trends, rather than trendsetters, who perpetuate them. In this video, Pinterest's Sydney Stanback unpacked how to tell the difference — and why it matters for both consumers and brands.
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Retail Trends Shaping 2025 and Beyond
Conference Session Videos January 22, 2025In this video, trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.
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The Creative Consistency Revolution: Boosting Brand Impact through Compound Creativity
Webinar Rewinds January 22, 2025In this webinar, learn about the facets of creative consistency that matter, how consistency is linked to greater creative quality, the power of wear-in and longer agency tenures, and the brand and business effects that are linked to consistency.
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The Next Big Thing from CES
Conference Session Videos January 22, 2025In this video from a January 2025 ANA 1-Day Conference, Brian Cooley, principal of Cooley Insights, delivered a look at the year ahead in technology based on the 2025 CES show in Las Vegas.
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Decoding AI in Marketing: A Practical Guide for Marketers (Part 2!)
Webinar Rewinds January 16, 20252024 was the year AI took center stage. With a year of insights behind us, it’s time to look forward and ask what’s next in the world of AI for marketing. This webinar dove deeper into the emerging themes for 2025.
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Unveiling CES 2025
Webinar Rewinds January 15, 2025Now an annual tradition, the webinar provided a virtual recap of the Consumer Electronics Show (CES). Speakers unpacked the latest tech innovations for marketers and consumers, as well as the brands, from the world's largest consumer electronics show.
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