Event Video
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinar Rewinds November 13, 2024This webinar explored how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations, marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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The Use of AI and Legal Ethics
Event Soundbites November 13, 2024Law practices need to follow ethical guidelines when adopting and using AI tools.
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Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Event Soundbites November 12, 2024Marketers need to be clear about the regulatory rules of the road when using AI for content creation.
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Bridging Legal Frontiers: Navigating the Intersection of Luxury, Wellness, and Technology
Event Soundbites November 12, 2024For ad lawyers representing wellness marketers, it’s important to know how to use science to develop and defend product claims.
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Consumergeddon: Can You Survive the Deceptors?
Event Soundbites November 12, 2024Among advertising lawyers’ key challenges if helping to stop consumergeddon.
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It’s Not Your Father's Oldsmobile: Ten Things You Need to Understand to Counsel in Advertising Today
Event Soundbites November 12, 2024Like advertising, ad law is changing and it’s important to keep pace with this transformation.
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Massive Change: FCC Overhauls TCPA Consent Provisions and Provides New AI Regulations
Event Soundbites November 12, 2024Ad lawyers need to be proactive in pushing back against the impact of an overhauled TCPA on marketing communications.
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Thinking Like an Enforcer to Minimize Advertising and Marketing Risks
Event Soundbites November 12, 2024Be prepared to explain the genesis of data when submitting ad claims for regulatory review.
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First Look: A Real-Time Post Hoc Appraisal of Brands After the Election
Webinar Rewinds November 7, 2024In this webinar that took place immediately after election day 2024, Dr. J. Walker Smith, Knowledge Lead at Kantar, took a first look at what's ahead for brands and where consumers are headed with brand values and preferences.
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Progress Not Perfection: Executing Creative and Marketing Campaigns
Webinar Rewinds November 7, 2024This session addressed the common pressure for perfection in creative and marketing campaigns. Discover key strategies and practical tips to help your team move campaigns forward with confidence while evolving with the audience and market.
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Considering Gen AI in Agency Partnerships, Fees, and Contracts: Application and Best Practice
Webinar Rewinds November 6, 2024AI is transforming how marketers drive creative effectiveness. In this webinar, learn about the Creative Effectiveness Flywheel — a new approach that puts AI at the center of a dynamic process, enabling agile teams to create, analyze, and optimize content with greater speed and effectiveness.
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Here’s How to Get Senior Leadership on Board with Bold Marketing Choices
Event Soundbites October 31, 2024Ali Daniels, former CMO at Visit Seattle, and Britt Fero of Visit Seattle’s agency partner PB& discussed their approach for getting leadership to buy in to a bold, new marketing strategy.
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30 Holiday Email Tips in 30 Minutes — Your Last-Minute Quick Wins for 2024 into 2025
Webinar Rewinds October 30, 2024In this webinar, the ANA Email Excellence Center provided tips and ideas for elevating holiday season emails. This panel of experts laid out 30 ideas on creative, production, testing, design, reporting, segmentation, and more to use this year and beyond.
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AI-Driven Creative Effectiveness: Unlocking the Power of the Flywheel
Webinar Rewinds October 30, 2024AI is transforming how marketers drive creative effectiveness. In this webinar, learn about the Creative Effectiveness Flywheel — a new approach that puts AI at the center of a dynamic process, enabling agile teams to create, analyze, and optimize content with greater speed and effectiveness.
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Retail Media Networks: Optimism Tempered with Caution
Webinar Rewinds October 30, 2024New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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Here’s How One Expert Convinced Senior Leaders to Invest in Building an In-House Agency at Multiple Organizations
Event Soundbites October 29, 2024Joshua Palau, VP of performance media and activation at Pfizer, shared how he has approached getting buy-in from senior leaders to invest in in-house agencies at various organizations throughout his career.
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Adobe Discusses the Uses for Generative AI
Conference Session Videos October 25, 2024In this video, Hannah Elsakr, founder of Firefly for Enterprise and VP of new business ventures at Adobe, discussed the ways that generative AI is currently being used throughout companies.
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Building the Business Case for Creative Disruption
Conference Session Videos October 25, 2024In this video, get the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.
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Building the Business Case for Creative Disruption
Event Soundbites October 25, 2024Creative disruption is sustained by brand-led growth, meaningful storytelling and an innovative culture.
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Fearless Marketing Drives Growth for a Brand Disruptor
Conference Session Videos October 25, 2024In this video, Ryan Meegan, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
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