Event Video
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What the Election Means for Marketers
Event Soundbites October 24, 2024A memorable slogan, targeting, and competitive edge are among the elements needed for a winning campaign.
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Winning with TikTok Creators: Inside the Success of the World’s Top Brands, Featuring TikTok
Webinar Rewinds October 24, 2024Ready to crack the code on TikTok success? In this webinar, learn about the strategies that are helping these brands crush it with creator collaborations, build authentic connections, and see real results.
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AI-Driven Marketing: Boosting ROI and Streamlining Efficiency
Webinar Rewinds October 23, 2024In an era of rapidly evolving marketing landscapes, generative AI stands out as a transformative force. Learn how AI adopters are experiencing 70% increased revenue and a 28% reduction in costs by implementing hyper-personalization and automation.
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Building a Customer-Centric Organization
Conference Session Videos October 23, 2024In this video, AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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Building a Customer-Centric Organization
Event Soundbites October 23, 2024When things go wrong, the guiding principle for marketers is to make it right quickly.
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Delivering Growth and Fulfillment Through Technology
Conference Session Videos October 23, 2024In this video, HP Inc.’s CMO Antonio Lucio discussed how companies can create a future where technology drives both growth and fulfillment while staying purposeful and standing the test of time.
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Delivering Growth and Fulfillment Through Technology
Event Soundbites October 23, 2024To enable their organization to drive growth, marketing leaders need to rebuild hope in the future of work.
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Ethics Code FUNdamentals: Best Practices for Respecting Consumers — DEI, Privacy, and Security
Webinar Rewinds October 23, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked you through two sections of the “ANA Ethics Code of Marketing Best Practices” — Diversity and Inclusion Marketing Principles and Data Privacy, Security, and Stewardship.
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Finding Inspiration for Growth in the Everyday
Conference Session Videos October 23, 2024In this video, Procter & Gamble's Marc Pritchard shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.
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Finding Inspiration for Growth in the Everyday
Event Soundbites October 23, 2024Marketing isn’t complicated when brands find inspiration for growth in the everyday.
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L’Oréal: Future Fit for Future Growth
Conference Session Videos October 23, 2024In this video, Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal Groupe uncovered the key catalysts for future growth and detail their strategy to augment marketing with creativity, founded on a strong digital and tech core.
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L’Oréal: Future Fit for Future Growth
Event Soundbites October 23, 2024Augmented marketing requiring the integration of creative and technological skills will be a growth catalyst.
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Opening Remarks of the 2024 ANA Masters of Marketing Conference
Conference Session Videos October 23, 2024In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of Marketing Conference.
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Sales and Marketing Integration Through Personalization and Harnessing Data
Webinar Rewinds October 16, 2024In this webinar, Nationwide's Tiffany Grinstead discussed technology and marketing approaches to integrate sales and marketing efforts, how to leverage the customer journey and sales process to identify gaps, and how to leverage data to determine moments that matter to align to the right message at the right time.
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What Gen AI Models Think of Your Brand — And What You Need to Do About It
Webinar Rewinds October 16, 2024Gen AI Large Language Models (LLMs) are the new influencers. Learn how smart brands are optimizing their marketing to meet LLM preferences because they recognize that these models will determine which products people see and compare.
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Cracking the Code on Sports Advertising: Sports Radio's Latest Advertiser Impact Study
Webinar Rewinds October 10, 2024In this webinar, learn about a study of the sports fandom recently commissioned by Audacy to delve into the impact for advertisers interested in reaching sports fans.
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Addressing the Measurement Challenge
Conference Session Videos October 9, 2024Better measurement of RMNs is required. In this session, learn how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs.
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Featured Retail Media Networks
Conference Session Videos October 9, 2024This session showcased 10 RMNs, with each given 10 minutes to discuss their respective offerings, points of differentiation, and tips for marketers.
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Retail Media Networks: Optimism Tempered with Caution
Conference Session Videos October 9, 2024In this video, learn about new ANA research, based on a survey of ANA members as well as qualitative follow-up, that explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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The Wall Street Perspective
Conference Session Videos October 9, 2024Tim Nollen is a sell-side equity research analyst covering media tech and was the lead on the 2024 report, “Retail media – Unlocking the next phase of digital advertising.” In this video, Tim provided his insights on RMNs and an outlook for the future.
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