Event Video | ANA Marketing Knowledge Center

Legal Risks and Rewards of Gift Card and Loyalty Programs

Webinar Rewinds October 8, 2024

Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.

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Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year

Webinar Rewinds October 2, 2024

The B2B landscape is rapidly changing. While it may have been unheard of in the past, today's B2B brands have begun borrowing pages from B2C's creativity playbook — and succeeding. In this webinar, learn about tools to help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels.

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Ethics Code FUNdamentals: Best Practices for Reaching Your Intended Audience

Webinar Rewinds September 26, 2024

In this webinar, speakers from the ANA provided an overview of the first two sections of the “ANA Ethics Code of Marketing Best Practices” — a framework of high-level principles, guidelines, resources, and examples of ethical marketing and advertising best practices. They also discussed how to use it.

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Improving Outcomes: How Clean Rooms Are Reshaping Customer Data Control

Webinar Rewinds September 26, 2024

In 2024, a staggering 46% of marketers highlight control as the primary driver behind their clean room strategy. In this session, explore the latest trends in how advertisers are leveraging data while maintaining control over their customer records for safe and effective use in advertising campaigns.

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Contextual Targeting, Emotion, and Beyond: Exploring Innovative Ad Strategies on CTV

Webinar Rewinds September 25, 2024

While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done. In this webinar, thought leaders had an insightful conversation around what some of these innovative advertising strategies on CTV look like.

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The Virtuous Cycle of Customer-Centric Marketing: Fueling Today’s Results and Long-Term Growth

Webinar Rewinds September 25, 2024

In this webinar, learn how Aerie’s organizational shift toward customer-centric marketing and measurement is not just helping achieve short-term goals. It’s also got long-term implications for their revenue, customer file health, and brand equity.

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Unlocking the Power of Membership: Maximizing Your ANA Benefits

Webinar Rewinds September 19, 2024

In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.

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NERDS' Big Game Recipe for Super Bowl Success

Webinar Rewinds September 18, 2024

What brought NERDS Candy to Super Bowl LVIII in 2024? In this webinar, hear about what has driven the extraordinary success of NERDS to a become a half-a-billion dollar brand in the past 5 years, propelling NERDS to the Big Game for the first time.

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Overview of the 2024 ANA Measurement & Analytics Conference

Event Soundbites September 18, 2024

In this video, get a two-minute overview of the 2024 ANA Measurement & Analytics Conference.

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Revolutionizing Measurement Through Commercial Analytics at Kraft Heinz

Conference Session Videos September 18, 2024

Digital transformation was on the horizon as Kraft Heinz was looking for a measurement approach that balanced strategy with actionability and accountability. In this video, Kraft Heinz shared how a partnership with Analytic Partners led to the implementation of Commercial Analytics.

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The Evolution of the Retail Media Revolution

Conference Session Videos September 18, 2024

In this video, Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.

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The Evolution of the Retail Media Revolution

Event Soundbites September 18, 2024

Georgia-Pacific is leveraging transparency and measurement to generate higher ROI with retail media.

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United Airlines Scores Big with Local Super Bowl Ads

Event Soundbites September 18, 2024

United Airlines scored a Super Bowl marketing success with a local campaign that connect emotionally with sports fans.

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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning

Conference Session Videos September 18, 2024

In this video, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.

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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning

Event Soundbites September 18, 2024

HP is using Marketing Return on Investment (MROI) to better inform measurement, optimization, and planning.

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A Marketer Playbook for Navigating Changes to the Identity and Data Landscape

Conference Session Videos September 17, 2024

In this video, ThinkMedium shared a comprehensive framework for marketers to assess and adapt their strategies in response to evolving privacy regulations, platform changes, and consumer expectations around data and identity.

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Agile Measurement: How to Measure Metrics That Matter the Most

Event Soundbites September 17, 2024

At Clorox, measurement is being driven by an enterprise focus on personalization, agility, and product portfolio expansion.

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Breaking Down Silos: Streamlined TV Ad Measurement with Pinnacle and iSpot

Conference Session Videos September 17, 2024

In this video, hear from two industry leaders on navigating the complexities of modern media, the evolving landscape of media strategy, and the state of streaming.

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Creatively Magic: The Coca-Cola Company’s AI Journey

Event Soundbites September 17, 2024

Coca-Cola is deploying AI to increase the marketing effectiveness of its creative assets.

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Cross-Media Measurement Initiative Reaches New Milestones

Conference Session Videos September 17, 2024

In this video, a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.

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