Event Video
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AI's Impact on Agency Management: A Roadmap for Marketing Procurement
Webinar Rewinds July 24, 2024Guided by the Hopes and Fears of AI in Procurement survey collected from delegates at the ANA Advertising Financial Management Conference 2024, this webinar guides marketers through the key considerations in putting AI to work in their agency management programs with purpose.
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Transforming the Digital Landscape Through Gender Inclusive Audience Intelligence
Webinar Rewinds July 24, 2024In this webinar, SeeHer and Comscore unveiled a groundbreaking partnership, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
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Babylist: From Baby Registry to $400 Million Empire
Conference Session Videos July 19, 2024In this video from the 2024 ANA Digital and Social Media Conference, Liz Primm, VP, strategic partnerships at Babylist, demonstrated the success and expansion that her company has made in commerce, media, and health by focusing on the core of its business, the user.
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Babylist: From Baby Registry to $400 Million Empire
Event Soundbites July 19, 2024A tech-driven growth strategy focused on a core business of building happy families has propelled Babylist’s success.
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Data-Driven Marketing Evolution in a Post-Cookie World
Conference Session Videos July 19, 2024In this session, Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.
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Navigating AI’s Privacy Implications
Conference Session Videos July 19, 2024In this video, BakerHostetler explored current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights, and provided guidance on how brands can navigate the complexities of AI while still harnessing its power.
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Overview of the 2024 ANA Digital & Social Media Conference
Event Soundbites July 19, 2024In this video, get a two-minute overview of the 2024 ANA Digital & Social Media Conference.
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Precision Media and Data Collection Strategies for a Post-Cookie World
Event Soundbites July 19, 2024Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.
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ANA's Roadmap in the Evolving Digital Landscape
Conference Session Videos July 18, 2024In this video, ANA’s CEO Bob Liodice provided insights into navigating today's dynamic ecosystem. This session dove into key areas including the disruptive forces of AI, fragmentation in CTV, the impact of retail media networks, maximizing programmatic spend, and the evolving landscape of creator marketing.
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Creators and Creative: Driving Commerce Everywhere
Conference Session Videos July 18, 2024In this video, TikTok and Fabletics shared insights on the business benefits of TikTok, its influence on consumers, and strategic approaches to drive success on the platform.
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Domino's Bold Digital Transformation
Conference Session Videos July 18, 2024In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.
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Domino's Bold Digital Transformation
Event Soundbites July 18, 2024Alignment of core brand messages and consumer tensions is key to unlocking engagement and innovation.
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Driving Ballet Ticket Sales with Innovative Creative
Conference Session Videos July 18, 2024In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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Everything You Need to Know About Building an In-House Agency
Conference Session Videos July 18, 2024In this video, Pfizer’s Joshua Palau discussed what he has learned during a career building in-house agencies, sharing which models are most viable and key principles all companies need to consider when developing their own in-house agency.
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Harnessing AI and Machine Learning in Customer Data Platforms for Dynamic Campaign Activation
Webinar Rewinds July 18, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, speakers explored effective strategies for marketing to older adults while avoiding common pitfalls.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Conference Session Videos July 18, 2024In this video, El Pollo Loco shared how it invests in relationship building versus transitional deals with creators and how they leverage the creative talents of influencers to authentically connect with their audiences.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Event Soundbites July 18, 2024Content creators are central to El Pollo Loco’s marketing strategy to engage future consumers through cultural relevance.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Conference Session Videos July 18, 2024In this video, MANSCAPED CMO Marcelo Kertész discussed the brand's bold transition from performance marketing powerhouse to brand marketing machine.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Event Soundbites July 18, 2024Optimizing omnichannel engagement requires rebalancing the performance and brand marketing mix.
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National Geographic — The Original Social Storyteller for Fans and Brands
Conference Session Videos July 18, 2024In this session, world-renowned photographer and Emmy-nominated director Keith Ladzinski and National Geographic VP of Social Media, Tulani André, explored the powerful opportunity for brands to authentically be part of social media storytelling.
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