Event Video
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Cross-Media Measurement Initiative Reaches New Milestones
Event Soundbites September 17, 2024Standardizing ad delivery and measurement is among General Motors’ mandates to the streaming universe.
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Driving Growth Through Creative: Using Gen AI to Optimize Creative Measurement
Conference Session Videos September 17, 2024Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.
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Driving Growth Through Creative: Using Gen AI to Optimize Creative Measurement
Event Soundbites September 17, 2024Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Event Soundbites September 17, 2024Sharing authentic brand stories and measuring impact through test and learn have been key to Nissan reaching LGBTQ+ consumers.
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The New Era of AI and How It's Shaping the Future of Data, Measurement, and Analytics
Conference Session Videos September 17, 2024The advertising industry is shifting from a precision model to prediction, and AI is the tool making this possible. In this video, Google’s Christine Turner discussed how to fully embrace AI and experimentation to stay competitive and meet consumer demand across devices and platforms.
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TV’24: Consumer Adoption of Streaming Drives Modernization of Measurement
Conference Session Videos September 17, 2024In this video, David Spencer shared GM’s view of the evolving TV landscape (inclusive of Linear, CTV, and Addressable), approach to targeting and activation, and considerations in modernization of TV measurement.
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Welcome Remarks of the 2024 ANA Measurement & Analytics Conference
Conference Session Videos September 17, 2024In this video, ANA's Bob Liodice and Jackson Bazley delivered the welcome remarks of the 2024 ANA Measurement & Analytics Conference.
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Boost Seasonal Success with Full Funnel Marketing Strategies
Webinar Rewinds September 12, 2024In this webinar, learn about the benefits of a full-funnel marketing strategy, particularly during the holiday season. From feeding the top of the funnel and generating brand awareness, to driving conversions, these strategies will help brands reach their goals and establish a strong start for the new year.
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How AI Will Change Audience Planning and Buying
Webinar Rewinds September 12, 2024AI is transforming creative, but it will also upend audience planning and buying as we know it. In this session, learn how brands are leveraging AI to better find consumers who are most receptive to the brand.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds September 11, 2024In this town hall session, get a pre-election update with a focus on potential outcomes and their impact on the nonprofit sector. As the election approaches, understanding the political landscape and its implications is crucial for nonprofit leaders and stakeholders.
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Navigating State Greenwashing Legislation: Compliance Strategies for Marketers
Webinar Rewinds September 10, 2024This webinar covered state legislation aimed at curbing "greenwashing" — the practice of overstating the sustainability or environmental benefits of products or services.
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Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing
Webinar Rewinds September 5, 2024In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.
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Mastering Gender Portrayals: The Top 10 Things Advertisers Need to Know
Webinar Rewinds September 4, 2024In this webinar, discover why embracing gender equality is not just the right thing to do, but also a smart business move for marketers. Gain invaluable insights into how to revolutionize your creative development processes, from ideation to execution.
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Balancing HI and AI Innovation
Webinar Rewinds August 28, 2024In this webinar, learn how to strike the right balance between Artificial Intelligence (AI) and Human Intelligence (HI).
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Digital Messaging Journeys: Primer for Success
Webinar Rewinds August 21, 2024Digital messaging journeys have come a long way since the first triggered emails and are often omnichannel today. This webinar conveys approaches and strategies for wrangling their complexity and orchestrating multiple journeys so they flow in harmony and don’t overwhelm your audience.
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Virtual Diversity Fair: Meet Hispanic Owned-Companies
Conference Session Videos August 15, 2024Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.
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The Expansion of Health Data Privacy Regulation: What You Need to Know
Webinar Rewinds August 13, 2024The development of health data privacy regulation is accelerating and creating evolving privacy challenges for advertising. In this webinar, Kelley Drye partner Aaron Burstein and special counsel Chris Tarbell discussed practical strategies to address some of the key challenges under health data privacy laws.
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ANA’s Ethics Code of Best Practices — A New Framework for Privacy, AI, and More
Webinar Rewinds August 1, 2024In this webinar, speakers from the ANA highlighted the “Ethics Code of Marketing Best Practices” — a common set of rigorous standards for ethical marketing. Learn how marketers can use this broad ethical framework and resource guide to deploy marketing practices and technologies responsibly and ethically.
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Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans
Webinar Rewinds July 25, 2024The impending demise of third-party cookies has been a hot topic for marketers. However, there is more to this story than meets the eye. In this webinar, explore three key considerations for marketers as they grapple with the evolution of addressable advertising.
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The State of Gen Z and the Future of Advertising
Webinar Rewinds July 25, 2024In this webinar, learn how Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital, TV, and streaming.
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