Event Video
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Overview of the 2022 ANA Masters of Marketing Conference
Event Soundbites October 28, 2022In this video, get an overview of the 2022 ANA Masters of Marketing Conference.
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United’s Brand Launch: The Story of How an Airline Became More Than Just an Airline
Conference Session Videos October 28, 2022In this video, Maggie Schmerin, Head of Global Advertising and Social Media at United Airlines, told the story of the airline’s transformation during unpredictable times through their mission to be a force for good in the world.
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United’s Brand Launch: The Story of How an Airline Became More Than Just an Airline
Event Soundbites October 28, 2022United Airlines is focusing on good intentions to drive brand differentiation.
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An Empire Takes Center Stage in a Rapid Growth New Industry
Conference Session Videos October 27, 2022Sharon Otterman, CMO of Caesars Digital, outlined the Caesars playbook for storytelling to drive unprecedented growth in a new industry. She discussed how the rise of Caesar, Cleo, and the whole cast of Caesars Sportsbook built a script for rapid growth when launching a new brand in a crowded market.
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An Empire Takes Center Stage in a Rapid Growth New Industry
Event Soundbites October 27, 2022For Caesars Sportsbook, pivoting is critical to achieving growth goals in a rapidly-evolving industry.
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Building Positive Brands at PepsiCo
Conference Session Videos October 27, 2022In this video, Jane Wakely, EVP, chief consumer and marketing officer at PepsiCo, explained how her company is promoting positive change in the world through its three-pillared “Pep+” strategy.
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Building Positive Brands at PepsiCo
Event Soundbites October 27, 2022PepsiCo's pep+ strategy is leveraging scale and influence to be a force for good.
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Forced to Lead
Conference Session Videos October 27, 2022In this video, Kadenwood shared how it dealt with the challenges of marketing CBD products.
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Forced to Lead
Event Soundbites October 27, 2022Proactivity is key to Kadenwood’s efforts to overcome the challenges of marketing its plant-based wellness products.
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The 28 Minutes That Madison Avenue Never Wanted You to Hear: Growth from the Edge
Conference Session Videos October 27, 2022In this video, Jeff Charney, founder and Chief Creative Officer of MKHSTRY and former CMO at Progressive Insurance, discussed a growth story that’s never been told.
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The 28 Minutes That Madison Avenue Never Wanted You to Hear: Growth from the Edge
Event Soundbites October 27, 2022Marketers need to be in the business of making history.
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The Attention Movement: How to Achieve Success Through Programmatic Activation
Webinar Rewinds October 27, 2022As the attention movement rapidly grows, marketers are looking to simplify the deployment process and seamlessly incorporate attention into their planning, buying, and optimization strategies. For many advertisers, this means programmatic activation.
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Why B2B Is the Next Big Thing in Marketing
Conference Session Videos October 27, 2022In this video, Dean Aragon, CEO and global VP of brand at Shell Brands International, shared several principles for modern B2B marketing.
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Why B2B Is the Next Big Thing in Marketing
Event Soundbites October 27, 2022Making the case for B2B marketing through human connection and creative amplification.
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50 Years on the Frontlines of Agency Compensation and What's New in 2022
Webinar Rewinds October 26, 2022This webinar provided an overview of major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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Brand Purpose Isn’t Just a Marketing Tool — It’s a Game Changer for Business Results
Event Soundbites October 26, 2022Ford’s Suzy Deering explains why brand purpose is more than just a useful marketing tool — it’s a powerful driver of bottom-line business results.
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Driving Growth with a Purpose: Chipotle Is Cultivating a Better World
Conference Session Videos October 26, 2022In this video, CMO Chris Brandt shared how Chipotle changed how people thought about real food, weathered the pandemic, championed the plight of farmers, and reinforced the brand’s Food with Integrity principles to bring responsibly sourced, unprocessed, fresh ingredients to more people.
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Driving Growth with a Purpose: Chipotle Is Cultivating a Better World
Event Soundbites October 26, 2022Chipotle Mexican Grill is underscoring the authenticity of its menu by championing the farm sector and responsible sourcing.
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Evolving with Creativity
Conference Session Videos October 26, 2022In this video, eos CMO Soyoung Kang discussed how her brand has recaptured cultural relevance by shrewdly leveraging market research, partnering with a roster of TikTok influencers, and embracing a more risqué brand voice that openly talks to customers about how they can “bless their cooch.”
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Evolving with Creativity
Event Soundbites October 26, 2022To maximize ROI, get your fundamentals right, budget for test and learn, and be agile.
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