Event Video
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The Role of DEI in the Metaverse
Conference Session Videos November 6, 2022For consumers, being present in the metaverse enables freedom bringing infinite possibilities for identity expression. But this freedom can also facilitate acts of bias, bullying, and hate. Hear how Meta is tackling these issues and striving to use their position to have a positive impact on society.
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Linking Buying Situations to Sales
Webinar Rewinds November 3, 2022If you believe most buyer behavior starts with memory, it then follows that the primary job of marketing is not to generate clicks, but instead to generate memories. In this webinar, learn about building brand-relevant memories and how to use Category Entry Points to link brand advertising to brand sales.
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How the NFL Is Engaging the Next Generation of Fans
Conference Session Videos November 2, 2022The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. In this video, learn how the NFL is strategically meeting gen Z fans on their terms through storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.
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How to Know When a New Social Media Platform Is Worth Your Team’s Time and Effort
Event Soundbites November 2, 2022Digitas’ Christina Goswiller offers her perspective on how marketers can determine which new social media platforms are worth time and financial investment and explains why sometimes even spending time and effort on a platform that ultimately fizzles out can be beneficial to the brand.
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Man vs. Dog: Why It Takes Big Long Ideas to Win at Cannes and Climb the B2B Effectiveness Ladder
Webinar Rewinds November 2, 2022Through an iconic ad man and some soon-to-be-famous dogs, see how the WARC-endorsed "Big Long Idea" framework enables brands to develop creative ideas that climb higher on the B2B Effectiveness Ladder.
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The Five Lessons Intel Learned After 20 Years of Esports Partnership
Conference Session Videos November 2, 2022In this video, Intel and its partner in the gaming space shared five learnings on esports marketing derived from 20 years of experience.
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The Transformation of the Entertainment Opportunity for Brands
Conference Session Videos November 2, 2022In this session, learn why brands need to take a ground-up approach to content production, consider how storytelling and entertainment IP can unlock attention while creating new, sustainable models, and let go of preconceived notions surrounding existing entertainment genres.
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Understanding and Navigating the New Identifier Solution Landscape as Technology and Policy Requirements Change
Webinar Rewinds November 2, 2022In this webinar, the DAA's Lou Mastria provided an update on how the leading self-regulatory program for responsible data collection in advertising is adapting to governance changes and discussed the evolution of the new identifier solution landscape incorporating addressability.
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What Marketers Should Look for in Ad-Supported Streaming Services
Conference Session Videos November 2, 2022In this video, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.
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What Role Will NFTs Play in the Future of Entertainment?
Conference Session Videos November 2, 2022In this video, learn how major media companies and upstarts are exploring many of the same questions about NFTs that marketers are: what role will NFTs play in the future of entertainment, and how can I best simultaneously exploit and protect my valuable intellectual property in this new world?
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100+ Stories of Women and Girls from Russia’s War Against Ukraine
Conference Session Videos October 28, 2022The war launched by Russia in Ukraine has not only changed the lives of Ukrainians, but also shook the world order, influencing businesses on a large scale. In this video, learn why getting back to business as usual not an option.
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100+ Stories of Women and Girls from Russia’s War Against Ukraine
Event Soundbites October 28, 2022U.S. businesses are being urged to support Ukraine by coming back and also by boycotting Russia.
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ANA CEO Bob Liodice Looks to the Future
Event Soundbites October 28, 2022In this conversation with Beet.TV, ANA CEO Bob Liodice discussed the importance of in-person industry events, economic pressures on marketers, and the retail media and programmatic landscapes.
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How Travel Is a Force for Good
Conference Session Videos October 28, 2022In this video, Visit California president and CEO Caroline Beteta discussed the impact of tourism marketing, the realities when it goes away, and the ripple effects of travel on each of our daily lives.
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How Travel Is a Force for Good
Event Soundbites October 28, 2022Marketing is critical to California maintaining its leadership among the top U.S. travel destinations.
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Innovation and Inclusion: The Future of Fan Engagement That Drives Growth
Conference Session Videos October 28, 2022In this video, WWE Chief Brand Officer Stephanie McMahon discussed the importance of creating meaningful and inclusive fan engagements that meet fans where they are through the latest in innovative tech.
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Innovation and Inclusion: The Future of Fan Engagement That Drives Growth
Event Soundbites October 28, 2022WWE engages its fanbase through storytelling, innovation, and inspiration.
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Key Takeaways from the 2022 ANA Masters of Marketing Conference: Part 1
Event Soundbites October 28, 2022Leading marketers from companies including Chipotle, Verizon, PepsiCo, and more provided their key takeaways from the 2022 ANA Masters of Marketing Conference.
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Key Takeaways from the 2022 ANA Masters of Marketing Conference: Part 2
Event Soundbites October 28, 2022Leading marketers from companies including American Express, United Airlines, CarMax, and more provided their key takeaways from the 2022 ANA Masters of Marketing Conference.
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Moving from Managing to Making
Event Soundbites October 28, 2022Speed and creativity are empowered by operational blueprints that subscribe to progress over perfection; and making over managing.
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