Industry Insights
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How to Plan a Successful Mobile Tour on a Tight Budget
Industry Insights November 9, 2023Inflation is hitting all of us hard, which means marketing departments must do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers across your route.
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Capturing the Next Wave: Engage Younger Tax Filers with Video Advertising
Industry Insights November 8, 2023The tax landscape in the U.S. has evolved over recent years – technology and regulatory developments have converged, creating more opportunity than ever for taxpayers to feel empowered in filing independently. We have seen the integration of automation and artificial intelligence (AI) help create digital platforms that provide a convenient and efficient way for individuals to navigate the complex world of tax regulations.
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Hybrid Work Model Is "Happy Medium" for Employees & Employers
Industry Insights November 8, 2023Robert Half's recent research has revealed that the hybrid workplace model is the most popular choice for both U.S. managers and employees; the hybrid model is exactly what it sounds like, a balance between remote work and in-office connection. For managers and employees, it's a compromise between both extremes and can enable people to find balance and thrive as it can offer flexible hours, remote days, and team development.
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AI 101: The Challenges and Opportunities
Pulse November 7, 2023R3’s Craig Stein joined the Marketing Futures Podcast to break down the primary challenges and opportunities AI brings to the marketing spectrum.
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The AI Wave Has Creatives Drowning in “What Now?”
Industry Insights November 7, 2023The question of where AI fits in the creative world has spiked a fever – a frenzy of curiosity for performance marketers everywhere. But this open question chews at the professional mind geared for performance, especially when it comes to imagining the future of jobs and how people actually work.
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Preserving Brand Authenticity Amid Generative-AI Powered Misinformation
Industry Insights November 6, 2023Lately, it seems, misinformation is as pervasive as the web devices we use; generative AI has become both a facilitator and a combatant in the ongoing information wars. As the U.S. gears up for the 2024 elections, the risk of AI-fueled misinformation looms larger than ever.
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8 Strategies for Growth for Customer Acquisition
Industry Insights November 2, 2023Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them.
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Building Your Brand Ambassador Dream Team: Tips and Best Practices
Industry Insights November 2, 2023Brand ambassadors are not only the face of your current marketing campaign or activation, but also of your brand and your company. And while many ambassadors may only be working for you for a single event, the impression they leave on potential consumers lasts forever.
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Generative AI: Let’s Reimagine What’s Possible
Industry Insights November 2, 2023According to Bombora Company Surge, interest in AI topics remains strong. Intent data in the graph below show that one of the AI topics that has sparked the greatest increase in interest in recent months is AI content creation, as marketers look for powerful ways to apply generative AI to their workflows.
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The Missing Piece in the Revenue Marketing Engine
Industry Insights November 1, 2023In this article, Joe McNeill, CRO, Influ2 will provide advice on how companies can utilize people-based advertising and engagement data to target the right individuals more accurately with the right messages, while enhancing conversion rates and improving pipeline velocity. Joe will also detail how marketing can help sales understand who to call and what to say using contact-level intent to help eliminate sales-marketing misalignment.
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Empowering CMOs: Overcoming Challenges and Building Personal Brands
Pulse October 31, 2023Black Glass founder and CEO Katie Klumper discussed the importance of empowering CMOs on a recent episode of the Marketing Futures Podcast.
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Turning Linear TV Dollars Into Streaming TV Dimes
Industry Insights October 31, 2023Over the last few years, the TV industry has experienced massive disruption driven by cord cutters moving away from cable TV to streaming services in record numbers. The ripple effects of this seismic shift are nothing short of shocking: Disney considers its TV business to be non-core. Streaming businesses are losing massive amounts of money as they invest in new content and subscriber acquisition.
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AI Can Save Time, But It’s Not Saving Advertising
Industry Insights October 30, 2023Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won’t necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.
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How Advertisers Can Win with Direct-to-Glass Experiences
Industry Insights October 27, 2023Advertisers are looking for creative ways to engage with audiences on the big screen and CTV delivers a lot of new opportunities that linear TV doesn’t offer. CTV’s promise combines big-screen attention with digital targeting and engagement. One exciting opportunity in particular is Direct-to-Glass advertising, offered by TV manufacturers like LG, Samsung and Vizio. Direct-to-Glass advertising delivers unique formats and new placements that are integrated into the TV home screen and navigation pages, delivering a completely new and different experience for viewers.
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7 Strategies to Reduce Customer Churn
Industry Insights October 26, 2023Imagine your favorite coffee shop knowing exactly how you like your drink or an online store that suggests products based on your preferences – these personalized experiences are the result of strong customer retention efforts.
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The Upsides (and Downsides) of Brand Partnerships: A Guide
Industry Insights October 26, 2023Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.
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The Data Fitness Regimen: Keeping Your Data Strategy in Peak Condition
Industry Insights October 25, 2023An organization operates much like the human body with numerous interconnected systems that must function harmoniously. Even seemingly simple tasks, such as bingeing streamed content, involve the coordination of all 11 organ systems. A robust data system shares this complexity. Even straightforward projects can involve many contributing sources and types of data. In this article, we’ll explore the steps required to construct a resilient “data body” that can deliver results on par with professional athletes.
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Five Years of GDPR: Why Businesses Are Still Falling Short of Consent Requirements
Industry Insights October 24, 2023To collect or process user data under the GDPR, you need a solid legal basis to do so. For most businesses, obtaining user consent is the most straightforward way to get that legal basis. However, the consent requirements of the GDPR are often misunderstood by businesses. This blog will help you understand these requirements.
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Using Experiential Marketing to Build Customer Loyalty
Industry Insights October 24, 2023In an era of ever-evolving consumer preferences and relentless competition, businesses find themselves in a perpetual quest for strategies that not only attract customers, but also keep them coming back for more. The traditional methods of advertising and marketing — while undeniably effective in their own right — are often fleeting in their impact, fading into the background noise of our daily lives.
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How Consumers Really Feel About Ads in Games
Industry Insights October 23, 2023DISQO shared insights from a survey of over 28,000 consumers concerning how often they play video games, device preferences, and receptivity to in-game advertising. The study also dispelled demographics myths about gamers and provided recommendations to marketers trying to engage this increasingly diverse cohort.
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