Industry Insights
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The Rise of Provenance as a Foundation for AI-Driven Information Ecosystems
Leading Edge January 19, 2026Franklin Rios, CEO of Next Net, discusses provenance in the age of AI.
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Brand Preference When the UI Disappears
Leading Edge January 16, 2026For the last decade, marketers have obsessed over the same set of levers: improve the site experience, refine the funnel, optimize the media, personalize the journey — all worthwhile. But agentic AI is about to re-wire the entire premise.
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Pernod Ricard’s Blaine Rueber on Local Marketing's Importance
Pulse January 15, 2026Denise McDevitt, SVP of award programs at the ANA, connects with Blaine Rueber, director of strategic brand communications at Pernod Ricard to discuss their REGGIE award winning work, “St. Patrick’s Eve” to learn the details of Jameson’s breakthrough activation that reimagined how and when America celebrates St. Patrick’s Day.
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Reimagining Marketing Operations for the Intelligent Era
Leading Edge January 15, 2026At the ANA’s members-only conference hosted by Deloitte, Golden Gateways: Accelerating the Age of Intelligent Marketing, industry leaders examined how emergent technologies are reshaping marketing operations. Speakers emphasized that intelligent marketing depends on technology working in concert with process, data practices, and governance.
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CES 2026: Agencies and Media World Go All-In on AI
Leading Edge January 13, 2026Jeff Minsky, VP of AI and marketing futures at ANA, discusses the latest changes and trends at CES 2026.
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How AI Agents Will Work with Today’s Adtech Stack
Leading Edge January 12, 2026Jeff Hirsch, CEO at QuantumPath, discusses opportunities with agentic AI.
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How AI Will Reshape Accountability, Autonomy, and the Supply Chain
Leading Edge January 12, 2026As we enter 2026, three forces — AI agents, human agency, and the evolving role of agencies — are colliding in ways that will fundamentally reshape how media is planned, bought, and optimized. While the promise of automation is intoxicating, the reality will be far messier than the hype suggests.
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Why Nostalgia Sells to Gen Z
Leading Edge January 8, 2026Maddie Smiley, public relations account manager at BarkleyOKRP, discusses why nostalgia isn’t just a mindset, it’s a marketing superpower.
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Bader Rutter’s CEO David Jordan on Driving B2B Engagement
Pulse January 7, 2026Denise McDevitt, SVP of award programs at the ANA, connects with David Jordan, CEO of Bader Rutter, to spotlight their award winning work for Zoetis – notably, the brand’s “Born of the Bond,” the emotional, documentary-driven brand platform that moved Zoetis from product claims to storytelling rooted in lineage, legacy, and community.
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Why Your Best Ad Fails – And How Cognitive Science Can Fix It
Leading Edge January 6, 2026Scarlett Shipp, CEO of Alliant, discusses how psychology can help marketers deliberately pull to give their best ideas a much better chance to perform.
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Two Key Ways to Improve the Ad Streaming Experience
Leading Edge January 5, 2026Ever watch something and are so engrossed by what’s about to happen next (did they just find out who was the murderer in Only Murders in the Building, for instance?!) and then the screen suddenly cuts to an ad? And then, naturally, you’re completely taken out of the experience — and find yourself not only frustrated by the abrupt shift but eagerly anticipating the ad’s eventual end?
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The AI-Driven Security Crisis: In-App and CTV Are Ad Tech's New Regulatory Frontier
Leading Edge December 23, 2025The advertising industry has been so focused on cookie deprecation that we have missed the more urgent problem: AI is eating into our traffic faster than anyone expected. Pamela Slea, president of Boltive, discusses this issue in an ANA blog.
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Top Highlights of the Year for ANA’s B2B Practice
Leading Edge December 23, 2025ANA's Bill Zengel discusses the ANA's B2B Practice's top highlights of 2025.
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The Creative Renaissance in Digital Ads
Leading Edge December 22, 2025To optimize your digital ad strategies, you need to embrace a creative renaissance that leverages performance data to inform and refine creative ideas. This article discussed how.
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Holiday Shopping Generates Up to Half of Yearly SMB Sales
Leading Edge December 19, 2025For many small businesses, the holiday season is financial survival. A new report from Constant Contact underscores just how critical these months are, revealing that 10 to 50 percent of annual sales can be attributed to the holiday period. With so much riding on year-end performance, small businesses are doubling down on marketing strategies, even as economic headwinds persist.
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AI Thrives on Voluntary Signals
Leading Edge December 18, 2025Sisi Zhang, chief data and analytics officer at Razorfish, discusses why marketers should leverage zero-party data.
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mio’s Twitch Takeover: A Zero-Media Campaign That Won Big
Leading Edge December 17, 2025mio’s award-winning Twitch campaign hijacked native platform behaviors to drive organic engagement, energizing streamers and audiences through real-time interactions — all without spending a dollar on media.
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Report: TikTok Outpaces Instagram and Facebook Engagement
Leading Edge December 16, 2025Social Insider’s 2025 Social Media Benchmarks report provides a comprehensive analysis of engagement metrics, audience behaviors, and strategic recommendations across TikTok, Instagram, Facebook, and X.
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What This Year’s Annual Super Poll Revealed
Leading Edge December 16, 2025For the fourth year in a row, Platinum Rye Entertainment (PRE) conducted an annual survey of viewers’ habits and practices for Big Game Ads.
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Black Boxes Are Ubiquitous, Yet Still Holding Marketing Back
Leading Edge December 15, 2025Brands and their partners can take steps to give themselves transparency and control to produce better business outcomes. They should start with identity, where transparency and control have tremendous leverage on results.
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