Industry Insights
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The Latest on Gen Z Trends
Leading Edge September 30, 2025Emma Rabius, associate strategist at BarkleyOKRP, discusses gen Z trends.
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Kaiser Permanente's Kristy LoRusso on Building Trust Through Inclusive Marketing
Pulse September 29, 2025Kristy LoRusso, CMO at Kaiser Permanente, sat down with ANA for a pre-conference interview to how Kaiser Permanente defines “inclusive impact,” the frameworks that guide its campaigns, and why empathy and trust are central to connecting authentically with diverse audiences.
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What Most Retailers Get Wrong About Omnichannel – And What’s Costing Them
Leading Edge September 29, 2025Simon Molnar, CEO of Flagship, discussed omnichannel marketing.
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Winning Gen Z’s Digital Trust: Lenovo’s Emily Ketchen on Empathy, AI, and Tech for Good
Pulse September 29, 2025Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, sat down with ANA for a pre-conference interview to discuss how empathy and AI are reshaping gen Z’s relationship with technology, and why building trust with the next generation requires both innovation and humanity
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CFOs and B2B Marketers Are Aligned on Growth, But Not on Brand
Pulse September 26, 2025The 2025 Brand-to-Demand Maturity Study conducted by ANA B2B and Stein highlights key obstacles: siloed teams, outdated technology, and fragmented measurement.
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A Conversation with VeraData’s Kent Grove
Leading Edge September 25, 2025The ANA Nonprofit Federation spoke with Grove about what makes VeraData unique from other data providers, how they ensure timely and accurate data while complying with laws and regulations, and how embracing “donor science” and technological innovations drives growth for missions.
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How to Reduce the Carbon Footprint of Your Ad Production
Leading Edge September 25, 2025Kate Tancred, CEO of Untold Fable, discusses ways to reduce the environmental impact of their ad shoots without compromising quality and creativity.
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Beyond Vanity Metrics: Smarter Sports Partnerships with Pernod Ricard
Pulse September 24, 2025Jonathan Moeis, director of strategic partnerships at Pernod Ricard US, sat down with ANA to discuss how he oversees high-profile partnerships across sports and entertainment, working to ensure every investment connects to long-term business value.
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How a Low-Fee Adtech Vendor Can Quietly Empty Your Pockets
Leading Edge September 24, 2025David Nelson, co-founder and CEO, Limelight Inc., discussed tech stack expenses.
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When the Data Doesn’t Match the Creative Work You Love
Leading Edge September 23, 2025Lorena Ospina, VP of Creativelab at Yieldmo, discusses the role of data.
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Why Holiday Campaigns Shouldn’t Be Treated as One-Off Tentpoles
Leading Edge September 23, 2025Renee Caceres, head of retail at StackAdapt, discusses treating the holidays as a continuum of micro-moments, rather than a one-off tentpole, unlocks stronger performance across the funnel.
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Georgia-Pacific’s Melissa Blunte on Authentic Representation and Growth
Pulse September 22, 2025Melissa Blunte, director of CPG Marketing and CX at Georgia-Pacific, sat down with ANA for a pre-conference interview to discuss Georgia-Pacific’s commitment to authentic representation, its long-standing partnership with SeeHer, and how inclusivity is driving business growth across its portfolio of iconic brands.
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Lara Balazs on Generative AI and the Future of Creativity
Pulse September 22, 2025Lara Balazs, CMO and EVP of global marketing at Adobe, discusses balancing short-term performance with long-term brand-building, the transformative effect of generative AI on creativity, and why brand authenticity matters more than ever in an AI-driven world.
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Leveraging Marketing Opportunities in the Middle East
Leading Edge September 22, 2025In the last decade, the countries of the Middle Eastern Gulf Coast – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE) – have been looking to modernize their economies beyond oil. And these efforts, coupled with the growth and globalization of the Gulf Coast countries, have created opportunities for brands seeking new markets.
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AdGood’s Kris Johns Discusses Misconceptions and Trends in CTV Advertising
Leading Edge September 19, 2025In a streaming era, CTV advertising has never been more important for brands to take advantage of — and spend more time considering — as a more prominent media channel. Kris Johns, CEO and founder of AdGood, discussed common misconceptions regarding CTV and what CTV trends marketers can expect to see in the future.
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Editor Highlights: The Latest on Email, CTV, and Data Clean Rooms
Leading Edge September 19, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Leading Edge highlights content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Is the Language of Measurement Holding Marketers Back?
Leading Edge September 17, 2025Henry Innis, co-founder and CEO at Mutinex, explains the difference between “media mix modeling” and “market mix modeling.”
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How Companies Can Foster and Support Their Employees
Leading Edge September 16, 2025To create compelling ads that engage consumers, marketers first need to look inside their organizations. Resonating effectively with consumers requires resonating with their own employees to booth productivity and collaboration internally. Teams work better together, for instance, when they feel comfortable brainstorming and finding ways to innovate and proactively evolve.
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IP Addresses Aren’t as Simple or Stable as Marketers Think
Leading Edge September 15, 2025Vinod Kashyap, chief product officer (CPO) at Digital Envoy, discusses the real fluctuating nature of these staple identifiers and how to harness them effectively.
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Tim Ellis Is Future-Proofing the NFL, One Activation at a Time
Pulse September 15, 2025Tim Ellis, CMO at NFL, highlighted the league’s multifaceted approach to engaging fans, including the brand’s human approach to leveraging technology.
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