Industry Insights
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Trends Come and Go, But Legacy Lasts
Industry Insights November 8, 2022Kate Bush is in the top 10. Baggy jeans are all the rage. And there’s a new series launching on Netflix about Blockbuster (dance on the grave much?). It goes without saying, what’s old is new again.
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How to Make Sure Brands Can Activate Their Identity Data
Industry Insights November 7, 2022A lot of brands have reached a turning point with their first party data. Many have already done the heavy lifting to aggregate internal data, and some have even created their own internal ID to act as a single source of the truth for each customer or prospect.
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5 OOH Myths Marketers Should Stop Buying Into
Industry Insights November 3, 2022Want a true sign of the channel’s recovery? OOH advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion – nearly equivalent to pre-pandemic highs when Q2 2019 OOH revenues totaled a record-breaking $2.69 billion.
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How Purpose, Inclusivity, & Bolstering LGBTQ+ Representation Can Lead to Business Growth
Industry Insights November 2, 2022Brand purpose plays a significant role in influencing the purchasing decisions of consumers, particularly gen z and millennials. This younger cohort is looking for brands to be authentic and use their platforms to drive change, and impact communities, movements, and policy.
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5 Inspiring Quotes for Marketers
Industry Insights November 1, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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How to Build the Workplace of the Future
Industry Insights October 31, 2022If you’re a company executive and you’re thinking about your team and workplace the same way you did two years ago, there’s a good chance you’re looking to fill a lot of vacancies — and will be doing so for the foreseeable future.
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More Marketers Need to Pay Attention to Gamers
Industry Insights October 26, 2022From scoring a touchdown in a virtual sports league to constructing an imaginary metropolis to guessing a series of five-letter words, most adults are playing at least one type of video game. Whether it’s for the love of competition or to fill downtime with a dopamine surge, recent data shows that the number of people playing games via PC, consoles, tablets, or smartphones in 2022 will surpass three billion, according to Newzoo’s Global Games Report 2021)
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B2B Marketers: How to Make Ads That Win Audiences & Awards
Industry Insights October 25, 2022When Strahl, a drinkware maker, wanted to demonstrate the sturdiness of its polycarbonate bar glasses to the restaurant and food service industry in Norway last year, it sent potential customers drinking glasses by mail — with their address on the shatter-resistant product, which was all the packaging that was needed.
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Is the Marketing Pendulum Swinging in the Right Direction?
Industry Insights October 25, 2022Today, it’s no question that brand marketers and advertisers recognize the value of smart digital advertising. In fact, digital advertising is well on trend to exceed 60 percent of global ad spend by the end of this year, according to Zenith Media. Although performance marketing is all the rage, it hasn’t necessarily been hitting its stride in the way it once did.
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Consumer Fraud — In Your Name or on Your Platform — Is at a Crisis Level: An Opportunity for Brands
Ethics Issue Alerts October 21, 2022The scope of fraud on unsuspecting consumers is on the rise with a loss of billions and billions of dollars nationwide. There is a real opportunity for companies to take a greater leadership role by educating consumers, training employees, and taking preventative steps to protect their brand and support fraud victims.
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These Candy Brands Brought People Together
Industry Insights October 21, 2022During the fall months, and during any holiday season, it’s candy’s time to shine (or maybe, better yet, melt in your mouth). Whether it’s Halloween, Dia de los Muertos, or Thanksgiving, having treats on hand can help make the holidays feel special, and more easily shared with others. It’s a small gesture, but sharing a delicious moment matters. Of course, candy and snack brands know this.
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3 Ways to Make Creative Work Better in Today’s Economic Climate
Industry Insights October 19, 2022People are exposed to about 10,000 ads per day. From Instagram ads to Google search results to commercials on TV – not every ad is going to be memorable or relevant. It’s the advertiser’s job to cut through the clutter.
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Aligning on Agency Search
Industry Insights October 17, 2022During the pandemic there were various reports of bad business practices in the agency search and pitch process. The bad practices were found on both the client and agency side of the process. Many of the bad practices cited in the trade press stemmed from inconsistencies in the agency search and selection process. These bad practices leave both client and agency yearning for opportunities to simplify the process and in turn, benefit the business – and the industry as a whole.
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These Award-Winning Brands Win at Sports Marketing
Industry Insights October 17, 2022On the U.S. media landscape, sports looms with outsized prominence among the nation’s sources of entertainment, as a 2020 study by VAB suggests. According to that report, in 2019, the last year before the pandemic began distorting data, the average U.S. viewer watched 4,364 minutes of national live TV sports broadcasts a year.
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5 Ways to Earn Awesome Reviews and Referrals for Your D2C Brand
Industry Insights October 14, 2022Customer reviews and referrals are one of the most effective elements driving customer acquisition today. In fact, product reviews rank even higher than a good price among modern consumers as a reason to buy your product or service. The three things a consumer typically looks for when checking customer reviews are recency, quantity, and a mix of good and bad reviews.
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8 Ways DTC Brands Can Leverage Automation to Enhance the Customer Journey
Industry Insights October 14, 2022From inventory management to customer communications, running a DTC business comes with a plethora of simultaneous responsibilities. These days, savvy marketers are tapping into the power of e-commerce automation to save time, work more efficiently, and tend to their growing to-do lists without lifting a finger.
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Are Gaming Platforms the Next Addition to the Omnichannel Marketing Strategy?
Industry Insights October 14, 2022Over the past few years, the marketing industry has seen a substantial increase in digital ad spend and brand exploration in terms of virtual and immersive strategies for customer engagement. While statistics show that ad spend on gaming sits at around $6 to $8 billion in the U.S., representing less than 6 percent of total digital advertising spend, the growth trajectory for advertising across gaming platforms is projected to be fast-paced with very minimal limits on the potential these platforms offer brands in terms of customer engagement.
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Creative Ways Brands Can Gain More Attention
Industry Insights October 13, 2022Coke and other brands with product placements in Season 4 of Stranger Things earned $27 million in brand value according to a YouGov study. If that doesn’t count as audience attention, then I don’t know what does. Yet, many digital advertisers don’t think about it that way yet.
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Colgate Discusses the Latest on Brand & Performance Metrics
Industry Insights October 12, 2022Colgate Palmolive’s Renee Milliaressis, chief media officer, and Patrick McGraw, director of global analytics integration, recently sat down with the ANA’s Michael Berberich, senior director of content & marketing, to discuss their views on brand and performance metrics.
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End-Of-Year Advertising Will Be Stronger Than Some Predict
Industry Insights October 12, 2022The end of the year is quickly approaching. In the advertising world, the changing of the calendar from September to October signals the beginning of a time-tested and frenzied period of heightened spending activity, during which advertisers and brands seek to capitalize on the looming holiday season.
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