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Industry Insights

  • Why Brands Must Respond to Shifts in Consumer Behavior

    Industry Insights   June 14, 2022  

    In today’s economy, the inflation rate is constantly rising in response to rapid market fluctuations, and it’s causing large shifts in consumer behavior — especially in recent months as the cost of living has risen. Inflation has already impacted consumer behavior in ways such as holding off on large purchases, making switches to alternative (less expensive) brands, spending less on dining out, and spending more frequently before prices increase.

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  • Why Advertising Talent Is Resigning and How Agencies Can Buck the Trend

    Industry Insights   June 13, 2022  

    WorkReduce, which helps connect advertising talent with open roles, has heard this often over the past year. Many agencies and holding companies have seen staff leaving in droves and many have been unable to keep up with talent demands to sustain business growth.

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  • 4 Innovative Marketing Strategies to Drive Platform Growth

    Industry Insights   June 9, 2022  

    Nearly every modern business is leveraging a platform to enable successful business operations. As the digital era of marketing and business has evolved, platforms have taken off in popularity and become an integral part of every organization.

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  • The Importance of Perspective in TV Advertising

    Industry Insights   June 9, 2022  

    It’s not easy to be a brand marketer in 2022. The speed of evolution and change in the media industry has created an environment where marketers are constantly forced to learn new processes, understand new technologies, and try new approaches.

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  • Zero Party Data: It's Not About Data Points, It's About Context

    Industry Insights   June 9, 2022  

    A critical element of leveraging zero-party data is understanding and interacting with your audiences so that you can serve them what they want when they want it. Savvy publishing and media brands caught on to this long ago and have implemented strategies to deeply understand their audiences and utilize them for monetization strategies.

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  • In-Game Advertisers: Focus on the Gamers, Not the Games

    Industry Insights   June 8, 2022  

    Mobile and video games experienced explosive growth during the pandemic. With more gamers staying put and non or casual gamers seeking variety in their entertainment sources, Statista reported that gamers hit a record 3.24 billion globally in 2021, and the industry reported $85.86 billion in video game revenue.

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  • In-Game Advertising

    Pulse   June 7, 2022  

    Since their introduction, video games have been widely popular, but they saw a special sort of rise during the pandemic’s lockdowns, where sites like Twitch and the introduction of the Metaverse brought gamers to more sophisticated, communicative worlds that also fostered communities.

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  • 6 Things to Know About TV in a Digital World

    Industry Insights   June 6, 2022  

    The current media landscape is defined by screens across devices; we absolutely live in a multiscreen world with around the clock access to content. While viewers may not differentiate between linear, connected and streaming TV, marketers’ awareness of these differences is crucial for successful campaigns. Below are six key takeaways from new media research studies that marketers need to know in order to reach audiences at scale and make informed media planning decisions.

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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   June 6, 2022  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • 5 Inspiring Quotes on Diversity and Purpose

    Industry Insights   June 3, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Don't Let Turnover Damage Your Brand’s Data Strategy

    Industry Insights   June 2, 2022  

    Brands are aware of the need to be first-party data-driven, yet many of their data strategies have not progressed far enough in this direction. Google’s plans to end third-party cookie support have put brands on the clock. The larger privacy trend, of which cookie deprecation is just one component, should have brands exploring solutions that will allow them to maintain and evolve their marketing data strategies with the changing times.

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  • Embracing Gender Fluidity in Advertising Internally & Externally

    Industry Insights   June 2, 2022  

    While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.

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  • Want to Boost Your Agency’s Efficiency? Automate These 4 Processes

    Industry Insights   June 2, 2022  

    To say that today’s digital marketing landscape is crowded would be an understatement. As technologies advance and business locations become less integral to servicing clients, creative agencies face more competition than ever before.

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  • Why QR Codes Are the Future of Creative Advertising

    Industry Insights   June 2, 2022  

    While they aren't a new phenomenon, Coinbase's SuperBowl ad applied a novel approach to something many are exploring: QR codes. The no-context QR code ad, which was so successful that it generated more traffic than the company's app could handle, was likely a once-in-a-lifetime tactic to engage viewers in one of the most challenging advertising environments: the living room.

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  • 5 Inspiring Quotes on LGBTQ+ Inclusive Marketing

    Industry Insights   June 1, 2022  

    Inclusive marketing is crucial to successful campaigns. Consumers need to feel seen, and to feel seen, the storylines and emotional arcs in ads have to be inclusive of all demographics, backgrounds, and lifestyles.

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  • These Campaigns Genuinely Portray the LGBTQ+ Community

    Industry Insights   June 1, 2022  

    A truly powerful campaign that sheds light on human experience and tugs are our emotions from a deep, vulnerable place is no easy task. This is especially true when marketers want to tell stories authentically and not just rely on stereotypes.

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  • How to Create Successful & Effective Content

    Industry Insights   May 31, 2022  

    There are a lot of things that go into building a website, but the piece that’s almost universally overlooked and underestimated in the design process is the content.

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  • REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing

    Industry Insights   May 25, 2022  

    Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.

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  • Why Marketers Need Real-Time Insights to Stay Ahead

    Industry Insights   May 25, 2022  

    For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors — largely due to a goldmine of rich customer insights that help inform future business decisions. But times are changing, and historical insights aren’t quite as valuable as they once were.

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  • Creativity in Ads Matters More Than Ever

    Industry Insights   May 24, 2022  

    Every marketer and brand these days has a little black box of tricks that they can use in advertising technology: animated ads, ad trackers, rich media with video and audio, high-impact playable ads. The list goes on. But while the technology gets ever more sophisticated, and the experience for consumers has arguably gotten much worse.

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