Industry Insights | ANA Marketing Knowledge Center

Marketing a Product Properly on Social Media

Leading Edge October 15, 2025

Iain McMichael, CEO and co-founder of RISE311, discusses how to leverage social media to market products successfully.

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Gaming Is a Bridge in an Age of Technological Isolation

Leading Edge October 14, 2025

Amit Monheit, co-founder and CEO of Odeeo, discusses why marketers should leverage the gaming space.

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Inbox Integrity: Your 5-Step Guide to Ethical Email Campaigns

Leading Edge October 14, 2025

Do you worry your email campaign will be considered spam before it is opened? Besides best marketing practices, it is key to consider ethical email practices. This alert outlines key ethical considerations for email marketing – whether you're leveraging AI-driven personalization or using traditional methods.

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A SaaS-Based MMM Approach Means Innovating in Volatile Times

Leading Edge October 13, 2025

T.S. Kelly, Arima's managing director U.S., discussed embracing marketing mix modeling during a time when budget and channel mix decisions are under heightened scrutiny.

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How Marketbridge Helps Marketers See What They’re Missing

Pulse October 13, 2025

As chief analytics officer at Marketbridge, Andy Hasselwander has spent his career helping brands move beyond surface-level metrics to uncover what truly drives performance. Ahead of his session at ANA’s Reclaiming Quality in Go-to-Market: Imperatives for Marketing and Measurement, hosted by Marketbridge on October 28 in Bethesda, Maryland, Hasselwander shares how marketers can refine their measurement strategies to reveal deeper, more actionable insights.

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This Holiday Season Demands Smarter Marketing, Not Smaller Ambitions

Leading Edge October 10, 2025

Lara Compton, SVP of marketing at SheerID, discusses marketing trends for connection and engagement this holiday season.

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Beyond Static Identity Methodologies

Leading Edge October 9, 2025

Mathieu Roche, co-founder and CEO of ID5, discusses the limits of static identifiers.

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Brand-Building in the Post-TV Era: Advertisers Must Embrace New Approaches to Ensure Growth

Leading Edge October 8, 2025

Digital channels and performance metrics may dominate marketers' thinking, but the decline of traditional TV viewing poses a real danger of an advertising investment imbalance. That’s why smart marketers are exploring new and emerging tools to ensure the future health of their businesses.

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The Award-Winning Campaigns That Aced B2B Advertising

Pulse October 7, 2025

Whether creating brand awareness, garnering buzz for a new product, or modernizing brand identity, there are many reasons B2B companies differentiate themselves from the competition and remind their consumers that their offerings are in fact the most valuable within their industry. Below are campaigns that excelled at engaging the right audiences at the right time.

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Identity Is the Missing Link in Omnichannel Marketing

Leading Edge October 6, 2025

Identity is the solution that makes omnichannel marketing possible. Here's how.

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The Human-AI Partnership: Takeaways from These Marketing Leaders

Leading Edge October 6, 2025

At the iconic Mack Sennett Studios in Los Angeles, the ANA (Association of National Advertisers), graciously hosted by Moonvalley and Asteria Film Co., recently held a members-only conference: Changing The Script: How AI Is Impacting LA’s Top Industries. Marketing and creative leaders came together to share real-world use cases, inspiration, and insights into how AI is reshaping their work.

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Editor Highlights: The Latest on LinkedIn, Measurement, and Identity Data

Leading Edge October 3, 2025

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Leading Edge highlights content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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How CTV Can Power Local Education Fundraising

Leading Edge October 3, 2025

Kris Johns, CEO and founder of The AdGood Foundation, discusses how fundraisers can harness CTV.

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Six Focus Areas from ANA’s 2025 Retail Media Internal Management Guide

Leading Edge October 3, 2025

Retail media networks are on the rise, causing many companies to rethink strategies and organizational structures. The ANA’s September 2025 Retail Media Internal Management Guide outlines some of the challenges and best practices for retail media.

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Shelly Palmer on Staying Competitive in the Age of AI

Pulse October 2, 2025

From dismantling outdated attribution models to redefining creative workflows, Shelly Palmer offers sharp, actionable insights on how to stay competitive, build future-ready teams, and embrace speed as a strategic advantage.

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What If CFOs Were Treated Like CMOs?

Leading Edge October 2, 2025

Erin McCallion, CMO at Perion, discusses the CFO role.

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Starbucks: A Case Study on Leveraging Emotions for Success

Leading Edge October 1, 2025

Nothing heralds the shift from summer to fall quite like the annual release of Starbucks’ Pumpkin Spice Latte. So iconic that it now has its own Wikipedia page, merchandise and fan clubs, the beverage has been one of the coffee giant’s most popular since its launch in 2003. So, what lies at the heart of this sweet success? A few standout behavioral biases have lent a hand, which Richard Shotton, founder of Astroten, and MichaelAaron Flicker, founder and CEO of XenoPsi Ventures, discuss.

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Staying Ahead in an AI-Driven Marketing Industry

Pulse October 1, 2025

The ANA’ s Marketing Training & Development Center (MTDC) recently asked Cord Silverstein, CEO of Integrate AI, a series of questions ahead of the Empowerment AI Bootcamp, taking place April 17 to18 in New York, NY. As a leader in AI-driven marketing transformation, Cord empowers organizations of all sizes to embrace and integrate AI into their existing marketing workflows. In this exchange, he shares insights on how AI is reshaping marketing, where it provides the most impact, and what skills marketers need to stay ahead in an AI-driven industry.

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