Industry Insights
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Doris Huang of Admerasia on Transparency
Pulse July 9, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Admerasia’s managing partner, Doris Huang.
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Loyalty Marketing: How Much Fraud Is There?
Pulse July 8, 2024Loyalty marketing is a big business and growing. But that growth also puts marketers at increased risk for fraud. Fraud from consumers, professional hackers, and even employees. ANA has begun work with Human to better understand the extent of that fraud as well as remedies to minimize it.
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The Olympics: A Real-Time Celebration of Unity and Excellence
Leading Edge July 8, 2024In a world that seems more divided than ever, there is one event that stands as a beacon of unity and excitement — the Olympics. For brands, it represents the most compelling branding opportunity a brand can want.
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Navigating the Complicated Relationship Between Social Media Users, Platforms, and Marketers
Leading Edge July 5, 2024People reducing their social media usage is the most recent trend in the ongoing complex – and often convoluted – relationship between social media users, platforms and marketers. Yet the majority of those on social media aren’t deactivating their accounts or deleting them entirely, they’re just starting to use social media differently.
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Louis Maldonado of d expósito & Partners on Data-Driven Decisions
Pulse July 3, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.
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What’s on Retailers’ Minds? Chromecast and Outcomes-Based Buying
Leading Edge July 3, 2024Retail media grew beyond all other ad spending segments in 2023, and there have been reports seemingly every month on how it’s exploding in 2024. Most recently, eMarketer pointed to retail media taking share from linear TV spend, bolstering the growth of CTV. Global retail media ad spending is expected to more than double from $114.18 billion in 2023 to $233.89 billion in 2027, according to the eMarketer report. Retail media will soon represent a larger percentage of digital advertising spending, growing from 18.9 percent of that segment in 2023 to 25.7 percent in 2027.
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Carol Frazer Haynesworth of Carmichael Lynch on Audience-First Campaigns
Pulse July 2, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and Carmichael Lynch’s senior partner, head of multicultural strategy and inclusion and global chair, IPG Women’s Leadership Network, Carol Frazer Haynesworth.
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Leveraging Data to Identify and Connect with Potential Donors
Leading Edge July 2, 2024Data has incredible potential for identifying and connecting with potential donors. When used effectively, data can help nonprofits level up their fundraising campaigns, build meaningful relationships, and drive long-term support. It’s a win-win-win.
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New Benchmark Shows We're Making Progress with Programmatic
Pulse July 1, 2024ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparency Benchmark Study. And real progress has been made!
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These Campaigns Will Make You Want Chocolate
Pulse July 1, 2024In honor of the World Chocolate Day, consider a few of the campaigns used to promote this delectable treat.
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2024 ANA Masters of B2B Marketing Conference: A Comprehensive Recap
Leading Edge June 28, 2024The 2024 ANA Masters of B2B Marketing Conference was a gathering for marketing professionals, offering deep dives into the current and future trends shaping the B2B marketing landscape. Held in Naples, Florida, this year's event brought together a stellar roster of industry leaders, providing attendees with valuable insights and practical strategies to enhance their marketing efforts. If you missed it or want to revisit the highlights, here’s a detailed recap.
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3 Easy Ways to Avoid Fraud on CTV
Leading Edge June 28, 2024Working with CTV inventory for the past few years, I've found that there are some telltale signs to watch for, best practices that need to be put in place, and a few extra relationship-building steps that are enough to cut out almost all CTV fraud completely.
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A Blueprint for Next-Level Partnership Marketing in Global Travel
Leading Edge June 27, 2024The global travel industry steadily navigates impact, recovery, and growth cycles. So, the need for brands to distinguish themselves sustainably runs deeper than a marketing strategy. That focus on differentiation must be core to the travel brand’s business and all its dealings. The strategic utility of B2B partnerships plays right into this mission.
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Gustavo Cecilio of PepsiCo on Multicultural Marketing
Pulse June 27, 2024ANA's Denise McDevitt connects with Multicultural Excellence Awards judge and PepsiCo Foods’ head of multicultural marketing, North America, Gustavo Cecilio.
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Exposing the Waste in Tactless Targeting Efforts
Leading Edge June 26, 2024Consider someone browsing online and being served an advertisement for their own internet provider. The advertisement in question has not reached a prospect, the consumer has no defined action to take and rolls her eyes at the lack of personalization from her provider, and at that moment, the exchange becomes a marketer’s worst fear — a waste of everyone’s time.
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Lessons for Marketers Inspired by Fatherhood
Leading Edge June 26, 2024Open Influence COO and Co-Founder Joey Chowaiki shares the marketing lessons he learned by becoming a father, including understanding what engages young minds, and the importance of authentic connections.
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Honoring Consumers’ Marketing Preferences: The Right Thing to Do
Ethics Issue Alerts June 25, 2024The ANA Center for Ethical Marketing is committed to advancing an ethical marketing ecosystem. Our mission is clear: to promote accountability, protect advertising and marketing freedoms, and build consumer trust. This ethics alert focuses on the need for companies and organizations to instill consumer trust and meet the consumers where they are by honoring their marketing preferences.
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Navigating the Shift: Adapting to a Potential TikTok Ban
Leading Edge June 25, 2024With the looming possibility of a TikTok ban in the United States, businesses heavily reliant on this platform must swiftly and strategically pivot to maintain their competitive edge. As marketers, we need robust strategies for adapting digital marketing efforts to thrive, even in TikTok's potential absence. Let’s jump in.
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Unleashing Creative Data Alchemy: From Taco Bell Nuptials to Walrus Stardom
Pulse June 25, 2024At the inaugural ANA Marketing Technology for Marketers Conference in Orlando, Florida, Marisa Thalberg, the chief marketing and communications officer at United Parks & Resorts shared how the perfect alchemy of marketing technology and imagination unlocks marketing magic.
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The Power of Social Communities: Essential Strategies to Build Brand Engagement
Leading Edge June 24, 2024Programmatic ad buying took off in the 2010s because advertisers and publishers alike realized that audiences were splintering across the long tail of websites. As the monoculture dissolved, it became clear that it was impossible to reach a mass audience with direct buys and homepage takeovers across a dozen websites.
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