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Industry Insights

  • From “The Park Bench” to Best in Show: Q&A with Aflac’s Jared Martin

    Industry Insights   April 24, 2024  

    ANA sat down with Jared Martin, director of The Aflac Studio, as he prepares a behind-the-scenes look at “The Park Bench” at the 2024 ANA In-House Agency Conference, taking place from May 14-16 in Carlsbad, California. Here, Jared talks about the inspiration behind his team’s award-winning film, the importance of collaborating with external partners, and how to inspire creatives whether they are producing an animated film or more traditional marketing materials.

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  • Pathways to Transparent Media: Limitations of YouTube Target Frequency

    Industry Insights   April 24, 2024  

    Campaign set up can be an undervalued element of digital advertising. In practice, it requires meticulous navigation of myriad options, each with a substantial but often under-explained impact on the campaign's success.

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  • Text Marketing: Highly Regulated and Needs Permission

    Ethics Issue Alerts   April 23, 2024  

    Consumers are likely to believe that the texts received are legitimate and from a trusted source. Unfortunately, consumers have been inundated with so-called unwanted “robocalls” and “robotexts” over many years.

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  • Tips for Getting Featured: Unlock the Door to Top-Tier Media Exposure

    Industry Insights   April 23, 2024  

    When I meet with a new PR client for their onboarding, I always ask what publications they dream about appearing in. Without fail, they list top-tier outlets like The Wall Street Journal, USA Today, Forbes, and the heavy hitters for their particular industry. Business leaders dream about those publications because they know appearing in them has huge potential for boosting their brand’s success.

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  • 4 Experts Weigh in on Sustainable Actions

    Industry Insights   April 22, 2024  

    Finding ways to promote sustainable actions, as well as integrate sustainable actions, processes, and products, is essential to doing business ethically and responsibly. Below are some actionable ideas and inspiring thoughts from industry leaders.

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  • Leveraging AI for Publisher Revenue Enhancement

    Industry Insights   April 19, 2024  

    The capacity of AI to sift through expansive datasets and enact decisions in real-time renders it an indispensable asset for publishers. This technology is pivotal in refining revenue strategies, bolstering brand safety, and upholding content excellence.

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  • CTV Ad Innovation Will Need to Overcome Cultural Roadblocks

    Industry Insights   April 18, 2024  

    CTV represents the convergence of programmatic and linear TV professionals. To drive adoption, the industry will need to navigate those cultural differences. Here are some of the cultural roadblocks to CTV innovation.

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  • Measuring Gender Imbalance in Advertising

    Industry Insights   April 17, 2024  

    The portrayal of women in advertising has evolved over time, reflecting changing societal norms and cultural expectations. However, in recent years, there has been a resurgence of gender stereotypes portrayed in advertising, particularly regarding how women are presented.

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  • Unlocking the Value of Media Automation

    Industry Insights   April 16, 2024  

    In the modern media enterprise, automation has become an essential tool in the pitch-to-execution process. With fracturing audiences and structural changes looming in the digital ad market, media companies are learning how to do more with less while diversifying their core advertising offerings into higher performing omnichannel campaigns.

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  • The Future-Ready Agency: How to Achieve Long-Term Success

    Industry Insights   April 15, 2024  

    According to a 2024 Setup survey, over 50 percent of brands are likely to change their primary agency this year — a 17 percent increase from 2023. This statistic underscores the growing complexity and competitiveness of the agency landscape. To thrive in this environment, agencies can no longer rely solely on project execution or longstanding relationships — they must challenge conventions, offer strategic insights, and demonstrate their value by delivering tangible business outcomes. But how can you do this?

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  • Key Tips for Marketing Talent

    Industry Insights   April 12, 2024  

    Robert Half expert Amy Mangan shared key recommendations for navigating the job market. Whether you are seasoned talent or new to the workforce, it can be challenging to steer through the ever-changing ad industry.

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  • Connecting the Chief Sustainability Officer with the Chief Marketing Officer

    Industry Insights   April 11, 2024  

    As sustainability efforts of companies continue to grow, many chief sustainability officers are turning their attention beyond their immediate issues to look at their footprint in marketing and advertising. It can only be beneficial to connect efforts in our industry with those experts, especially in the definition of emissions when it comes to marketing and advertising. We spoke to Bill Wescott, managing partner at Brain Oxygen LLC about this.

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  • Developing a Data Quality Framework for Gen AI

    Industry Insights   April 11, 2024  

    Ever since the industry moved away from the commission-based compensation model that was in place through the 1980s, there has been interest in a range of different remuneration solutions.

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  • Creativity at the Speed of Culture: Q&A with KraftHeinz’s Simon Au

    Industry Insights   April 10, 2024  

    Simon Au, executive creative director of The Kitchen North America, has built a team of award-winning creative minds challenging the notion that great creative takes time to develop. Simon and his fellow “Cooks” are showing the entire industry that the secret to nimble, on-brand, and culturally minded marketing lies in-house.

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  • Market Entry Remains a Challenge to Global Growth

    Industry Insights   April 10, 2024  

    Navigating the complexities of global market entry represents a significant challenge for business leaders striving to expand their companies' reach and accelerate new growth. The intricacies of international markets, from cultural nuances to regulatory frameworks, often present formidable hurdles. Moreover, the demands of aligning resources and adapting products, services, messaging, and communications can feel overwhelming.

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  • Programmatic Transparency: Made for Advertising Websites Are Too "Good" to Be True

    Industry Insights   April 10, 2024  

    MFA sites have been back in the news, prompted by the “revelation” that significant portions of major brands’ programmatic spend continues to make its way to these low-quality content sites. So, in this, our first deep dive into the key findings of the study, let’s lay out what MFA are, how they work, why they’re a problem, and what you should do about it.

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  • Navigating the Future of Commerce Media with Data Collaboration Platforms

    Industry Insights   April 9, 2024  

    As the commerce and retail media landscape undergo rapid evolution, astute industry players are presented with a unique opportunity to capitalize on changing dynamics. The rise of non-endemic advertising, where brands advertise on platforms not directly associated with product sales, has opened significant growth avenues for commerce media networks. To effectively seize these opportunities, precise measurement models and strategies have become indispensable.

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  • Why Current Anti-MFA Approaches Aren’t Enough

    Industry Insights   April 9, 2024  

    The latest made-for-advertising scandal shows that, while industry attention to so-called MFA sites has skyrocketed in recent months, it’s harder for brands to avoid MFAs than many in digital advertising suggest.

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  • B2B Marketers Need a New Cookie Recipe

    Industry Insights   April 8, 2024  

    In the third-party cookie heyday, it was easy and profitable for B2B marketers to take the easy road. They could broadly define the necessary audience segments they wanted, similar to how one might sift through a bag of "M&M's. Once a B2B marketer settled on what they wanted, they assumed that they could just buy green or red M&Ms from any partner and they’d all be the same.

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  • Brad Barnett of Nationwide on Strategic Branding

    Industry Insights   April 8, 2024  

    Brad Barnett is VP of enterprise marketing at Nationwide. Barnett will be a speaker at the ANA Brand Masters Conference, April 15 to17 in Carlsbad, California. ANA senior director of brand and media John Paquin recently sat down with Barnett for a pre-conference interview where they discussed having an iconic jingle, strategic partnerships, and utilizing budget.

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