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Industry Insights

  • Bogged Down from Burnout? This Hiring Expert Shared Helpful Tips

    Pulse   September 9, 2024  

    Burnout bumming you out? Many workers feel the same, according to recent data from Robert Half. The consulting firm reported that 34 percent of professionals surveyed reported that their burnout level was at a seven or higher on a scale of 10, indicating high levels of burnout.

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  • The Future of Targeting and Segmentation

    Leading Edge   September 6, 2024  

    My peers and I took a collective sigh of relief when Google decided not to deprecate third-party cookies. To have something that felt so definitive and final — our initial shock wasn’t around the decision itself. After four and a half years of indecision, we were all granted the apparent closure.

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  • Does Your Retail Media Network Spend Create Regulatory Risks?

    Leading Edge   September 5, 2024  

    How are the RPA and advertiser use of RMN’s related?

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  • The Authentic Internet: Empowering Users and Advertisers Alike

    Leading Edge   September 4, 2024  

    Content doesn't need to come from a famous media brand like PBS, the BBC, or The Weather Channel to be valued. Sites owned by creators who produce consistent, high-quality content are also highly trusted by consumers because of their human connection.

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  • These B2B Campaigns Took Partnerships and Content to the Next Level

    Pulse   September 3, 2024  

    Partnership is an integral part of marketing successfully and resonating with consumers more authentically. Effectively partnering with organizations, celebrities, and/or creators is also a foundational way to create content that provides valuable experiences, information, and context. For instance, if someone’s favorite celebrity or creator, or a reputable organization, credibly touts a needed product (like a new toothpaste), the consumer will trust the brand more.

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  • Navigating the EU AI Act: A Guide for Marketers and Privacy Professionals

    Leading Edge   September 2, 2024  

    The European Union (EU), much as it did with GDPR six years ago, is about to lead the way and set a new global standard with the EU AI Act. This landmark legislation is designed to ensure consumer protection and transparency in AI systems, making it essential for marketers and privacy professionals to understand and prepare for its implications.

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  • Podcast Tips & Tricks for International Podcast Day

    Pulse   September 2, 2024  

    September 30th, for the uninitiated, is International Podcast Day; this gives us a moment to focus on the growing media of podcasts and the technologies surrounding them. It can also be an occasion to deepen our familiarity with the craft of podcasts. For those new to this budding media form, the ANA, with its Knowledge Partner Libsyn, offers a sequence of instructional videos on all its many facets — from the gear you’ll need to the editing process to marketing and monetizing your production.

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  • 2025 U.S. LGBTQ+ Dates and Observances

    Pulse   August 30, 2024  

    This resource provides a year-round guide to significant dates and observances in the LGBTQ+ community, enabling advertisers to create timely, relevant, and impactful campaigns that go beyond performative allyship.

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  • Business Leaders Emphasize International Expansion as Key to Success

    Leading Edge   August 30, 2024  

    These days, globalization is more than an economic trend. It’s a growth engine. The companies that are embracing and prioritizing expansion into new international markets are the ones that are most sustainably growing their businesses. They are creating new revenue streams, and mitigating the risks associated with regional fluctuations.

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  • List of LGBTQ+ Media Outlets

    Pulse   August 30, 2024  

    Only 34 percent of advertisers who engage in inclusive marketing utilize LGBTQ+-targeted media. To facilitate meaningful engagement, the ANA has compiled a list of U.S. LGBTQ+ media outlets, including periodicals, radio stations, and streaming services that offer advertising.

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  • Editor Highlights: State Privacy Laws, Customer Acquisition, and Gen AI

    Pulse   August 29, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • How to Protect Your Organization’s Reputation in an Election Year

    Leading Edge   August 29, 2024  

    While some industries and organizations are adept at managing this scrutiny, many have the opportunity in the weeks and months ahead to be more proactive in protecting their reputation and better controlling the narrative about their work and impact. Now is the time to take action to better weather any storm that might come your way this election cycle and beyond.

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  • AI Isn’t only for Optimizing Creative – Turn to AI for Audience Targeting

    Leading Edge   August 28, 2024  

    Since ChatGPT launched in November 2022, marketers and agencies have been using it and other artificial intelligence (AI) technology solutions to improve ad creative. Whether for brainstorming or copywriting, many initial AI use cases have revolved around the creative side of the advertising industry.

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  • AI, Meet EQ

    Leading Edge   August 27, 2024  

    Technological advancement of this scale certainly poses big questions about the future. And it’s innately human for us to fear change. But there’s no putting the AI genie back in the bottle now, so how can we use it to our advantage to harness what makes us human?

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  • The ANA Launches New MarTech Foundations Training Curriculum

    Pulse   August 27, 2024  

    The Association of National Advertisers (ANA) has unveiled a new educational initiative aimed at growing the skill base of the marketing technology community with its new MarTech Foundations Certificate Program. Developed in partnership with Transparent Partners, this new training curriculum offers a comprehensive pathway to mastering the complexities of the rapidly evolving MarTech landscape.

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  • 3 Reasons Local Broadcast TV News Is the Most Trusted and Valued

    Leading Edge   August 26, 2024  

    In a year of the unpredictable, where a presidential election can be rearranged in the blink of an eye, hurricanes can make their entrance in the unprecedented month of June and the economic outlook weighs heavily on consumers – audiences may wonder where to turn for consistent, reliable news.

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  • Ensuring the Responsible Flow of Data Across Borders – New Swiss-U.S. Data Privacy Framework Launched Globally

    Ethics Issue Alerts   August 26, 2024  

    Global marketers and data providers are celebrating the announcement and impending launch of the long-awaited Swiss-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by the courts in 2020. The Swiss-U.S. DPF will go into force on September 15, 2024, and follows the EU-U.S. Data Privacy Framework which was enacted in July 2023.

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  • ANA's Knowledge Partners: These Are the Top Pieces

    Pulse   August 23, 2024  

    In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.

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  • Sensitive Data: Commonalities and Outliers Among State Privacy Laws

    Leading Edge   August 23, 2024  

    Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.

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  • Brand Belonging as Antidote to Male Alienation

    Leading Edge   August 22, 2024  

    Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.

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