The CMO’s Guide to Programmatic Transparency

An unprecedented selection of the world's premier digital marketing experts was brought together to create this guide for one purpose: to help chief marketing officers maximize return from their entire programmatic process. This guide will help you streamline your programmatic marketing by removing waste and inefficiencies to reinvest for more growth. By following the advice within, the industry as a whole would be able to generate US$10 billion to turn back into working media investment. This is an audacious goal — but is also completely achievable together.

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Source

"The CMO's Guide to Programmatic Transparency." ANA, 6/28/22.