Video Shorts
-
This Is Great Advice on Advocating for More Inclusive Workspaces | On Scope
Podcast Clips March 31, 2026Rita Ramakrishnan, an executive coach and the founder and CEO at Iksana Consulting, shares her best advice for how individuals can convincingly push business leaders to create a more inclusive workspace for both themselves and their teammates.
view -
This Insane Data Shows How Neuroinclusion Is a Game Changer for Businesses | On Scope
Podcast Clips March 30, 2026Whether it be JPMorgan Chase or EY, some major brands have amassed eye-opening data on the positive effects creating a neuroinclusive workspace can have on the business.
view -
These Are the Concerns Fortune 500 Executives Are Sharing Behind Closed Doors | On Scope
Podcast Clips March 25, 2026Joanna Piacenza, VP of thought leadership and marketing at Gravity Research, regularly has candid conversations with Fortune 500 executives. During her appearance On Scope, she shares the biggest off-the-record concerns they have about 2026 and beyond.
view -
An Expert Explains Why Corporate Retreat on Social Issues Could Have Long-Term Consequences | On Scope
Podcast Clips March 24, 2026Gravity Research’s Joanna Piacenza, who spends her days researching consumer sentiment around key social issues, explains why playing it safe on social issues could ultimately set the brand back long-term.
view -
Will Embracing AI Damage Your Brand’s Reputation with Consumers? | On Scope
Podcast Clips March 23, 2026As brands lean into AI adoption and implementation, are they running the risk of hurting how consumers perceive them? Gravity Research’s Joanna Piacenza shares her compelling take on the question, backing up her assertions with hard data.
view -
Five Moves to Build Brand Trust in the Data-Driven Era
POVs March 20, 2026Learn five moves your brand can make to earn consumer trust through responsible data governance, lifted directly from the ANA’s “Building Brand Trust with Data Governance and Privacy” playbook.
view -
Many Women Believe Brand Representation is Performative | On Scope
Podcast Clips March 18, 2026On Scope host Mike Berberich and show producer Ryan Dinger discuss a Zappi report that found that an alarming number of women think brands aren’t investing in ads that genuinely reflect them, with many calling the efforts “performative.”
view -
One Action Every Marketer Should Take to Maximize NIL ROI | On Scope
Podcast Clips March 17, 2026Experts from Learfield share some compelling advice for any marketer looking to maximize the ROI of an NIL partnership.
view -
You Don’t Need a Marquee Athlete for a Great NIL Activation | On Scope
Podcast Clips March 16, 2026You don’t need a superstar student-athlete to make your NIL partnership pop. Instead, experts from Learfield say you should seek partners who possess some of these intriguing traits.
view -
Brand Ubiquity: Three Ways to Stay Ever-Present Without Being Overwhelming
POVs March 12, 2026Learn three tips to optimize your media strategy and ensure your brand shows up when consumers need it without being “annoying as hell.”
view -
This Cosmetic Brand Left Social Media and Saw Business Improve | On Scope
Podcast Clips March 3, 2026Author and marketing critic Dr. Mara Einstein shares an interesting story about LUSH Cosmetics, a brand that abandoned its top performing social media channels and actually saw its business improve in the aftermath.
view -
How Overindexing on Digital Is Harming Your Brand | On Scope
Podcast Clips March 2, 2026Author and marketing critic Dr. Mara Einstein shares her views on where brand marketers are going wrong with digital, noting that they often treat it like a strategy instead of a tactic and make big bets despite data suggesting they shouldn’t.
view -
This “Reddit for AI Agents” Platform Might Be the Stupidest Idea Ever | On Scope
Podcast Clips February 25, 2026The On Scope team is dumbfounded hearing about a new platform built exclusively for agentic AI bots, dubbed the “Reddit for AI agents.” They speculate on why anyone would find this appealing and what the consequences of this new “zombie internet” would mean for advertising if it were to take off.
view -
You’ll Love This Jurassic Park Analogy for Great Marketing | On Scope
Podcast Clips February 24, 2026Arun Kumar, global head of data and AI at Accenture Song, shares a brilliant analogy for what it takes to produce great marketing, pulling from the Jurassic Park film franchise of all places.
view -
Every Marketer Needs to Hear These Two Hard Truths About Data | On Scope
Podcast Clips February 23, 2026Arun Kumar, author of The Data Deluge: Making Marketing Work Better for Brands and People, shares two hard truths about data that every marketer needs to hear if they want to connect with consumers and drive positive business outcomes.
view -
What “Machine to Machine Marketing” Means for Your Brand
POVs February 20, 2026What happens to your marketing in a world where brand bots and consumer bots communicating with one another becomes more frequent than human-to-human interaction? It’s not something out of a science fiction novel. It’s the emerging reality for our industry, and you need to get ready for it.
view -
Narrative and Emotion Are Key to Crafting Resonant Ads | On Scope
Podcast Clips February 18, 2026Using her organization’s annual analysis of the Super Bowl, Zappi CMO Nataly Kelly explains the key traits every well-performing ad during this year’s big game had in common, offering a guide for how other brands might make better ads throughout the year.
view -
Why Do Brands Keep Making AI Ads When Consumers Hate Them? | On Scope
Podcast Clips February 17, 2026What are brands thinking when they continue to deploy ads made by AI, even when consumers have indicated that they don’t like them? Nataly Kelly, CMO at Zappi, gives her take, using her organization’s deep analysis of the Super Bowl ads to reinforce her point of view.
view -
What Pharma Marketers Can Learn from Wegovy’s Super Bowl Ad | On Scope
Podcast Clips February 16, 2026Nataly Kelly, CMO at Zappi, explains the ways in which Wegovy was able to be the top performing Super Bowl ad in terms of sales impact, noting how the pharma brand was able to capture the magic during this year’s big game.
view -
Why Pringles and Budweiser Were This Year’s Super Bowl Winners | On Scope
Podcast Clips February 16, 2026Fresh off the heels of her organization’s annual analysis of the Super Bowl ads, Zappi CMO Nataly Kelly explains in detail why Pringles was the big winner in the food category and Budweiser took home the crown in the beverages category.
view