Video Shorts
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This Is How You Effectively Tie Influencer Marketing into Your Overall Strategy
Podcast Clips October 18, 2024Glenn Ginsburg, president of QYOU Media, discussed how brands might approach tying their influencer activations into the broader marketing efforts.
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This Is Why Nonprofits Should Focus Marketing Dollars on “Movement Building”
Podcast Clips October 17, 2024What is “movement building” and can it be the key to reshaping how nonprofits think about marketing investments? Venture Leadership Collective’s Aila Malik thinks so.
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Three Ways You Can Help Employees Avoid Workplace Burnout
POVs October 17, 2024Matthew Schwartz shares three tips for how your organization can work to alleviate worker burnout, keep your staff fulfilled and productive, and ensure that your bottom line continues to grow.
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Why Do Nonprofits Struggle with Change Management
Podcast Clips October 17, 2024Aila Malik, founder and co-principal of research and practice at the Venture Leadership Collective, discusses why she thinks nonprofits struggle so much with change management.
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How Dove Battled Toxic Beauty Standards with a Game of "Truth or Dare"
Behind the Campaign October 10, 2024Find out how Dove reimagined the classic game of “Truth or Dare,” turning it into a platform that helped parents and their kids have important conversations about beauty standards and toxic social media.
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U.S. Congressman Discusses How the Government Thinks About AI Regulation
Podcast Clips October 7, 2024Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, shared how he thinks about AI regulation, particularly in terms of protecting people from harmful uses of the technology while also not stifling its innovative capabilities.
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When It Comes to AI Fears, People Are Scared About the Wrong Things
Podcast Clips October 7, 2024U.S. House Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, says there are plenty of things to be concerned about when it comes to AI — but most people’s fears are completely misplaced.
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Data Shows How Inclusivity Drives Business Growth
POVs October 3, 2024In this POV, AIMM’s Lisette Arsuaga makes a data-driven case for why investing in inclusivity can be a game changer for your brand’s bottom line.
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Ad Taxes Would Be a Disaster: Here’s What You Can Do to Stop Them
Podcast Clips September 30, 2024The ANA’s Chris Oswald provides an update on where Congress stands with eliminating the advertising tax deduction and shares what marketing professionals and brands can do right now to ensure it doesn’t happen.
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Five Ways You Can Innovate on a Shoestring Budget
POVs September 30, 2024Marketing Futures podcast host Mike Berberich shares how real, meaningful innovation can be achieved, even if your organization’s purse strings are very tight.
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How Nonprofits Connect with the Next Generation of Donors
Podcast Clips September 30, 2024Save the Children’s Nicole O’Connor discussed her organization’s strategy for connecting with gen Z donors.
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This Is What Marketers Can Do to Comply with the U.S.’s Patchwork of Data Privacy Laws
Podcast Clips September 30, 2024Chris Oswald, EVP and head of law, ethics, and government relations at the ANA, gave his take on what brands and marketers can do to ensure they comply with the now dozens of data privacy laws that exist across the U.S.
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With Great Purpose Comes Great Responsibility
POVs September 18, 2024Beyond Profit host Ken Beaulieu shares some tips for how your organization can ensure that every single stakeholder embodies the brand purpose, improving the odds that it feels authentic to consumers.
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What Are the Biggest Relationship Marketing Measurement Challenges?
Podcast Clips September 13, 2024Jamie Gier, CMO at DexCare, shared what she believes is the biggest challenge when it comes to relationship marketing measurement during an episode of Champions of Growth.
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“Bravery in Marketing” Is About to Be Your Only Brand Differentiator
Podcast Clips September 12, 2024Stephani Estes, chief media officer at Goodway Group, discussed balancing data analysis and bravery in creative decision making to ensure your brand’s creativity is differentiated in a growing sea of sameness.
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What’s the Secret to Finding Your Purpose in the Workplace?
Podcast Clips September 12, 2024Lan Phan, CEO of Community of Seven, offered her thoughts on how marketing and other business professionals can both identify their ideal professional purpose and then take steps to lean into that purpose.
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Is the Agency Model Broken?
POVs September 4, 2024Matthew Schwartz shares a few tips on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results.
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What’s the Secret to Cultural Authenticity for Brands?
Podcast Clips September 4, 2024Often when brands try to lean into culture, the effort can feel more like appropriation than an authentic activation. How can this be avoided? JuHee Kim, president of MuteSix, offered her thoughts on the Champions of Growth podcast.
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Who Is Responsible for Ensuring Employee Satisfaction is Embedded into Corporate Culture?
Podcast Clips September 3, 2024On the Beyond Profit podcast, Dr. Alphonsus Obayuwana, an expert in happiness, gave his opinion on who is responsible for ensuring employees are happy and satisfied at work.
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ABM and Ad Tech: A Marketing Match Made in Heaven?
POVs August 26, 2024Marketing Futures podcast host Mike Berberich explains why the combination of ad tech and an ABM marketing strategy could be the key to maximizing ROI and delivering unprecedented business growth.
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