Video Shorts
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The Best Leaders Know How to Be Vulnerable
Podcast Clips August 19, 2024Monica Rowe, CMO at CARE, explained why the current leadership playbook is toxic and how vulnerability can actually drive both personal and professional growth.
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Marketing Has a Long Way to Go on Inclusion
POVs August 16, 2024This POV featuring AIMM Co-Founder Carlos Santiago covers new research that revealed that, while individual brands have made progress, marketers still feel that the overall industry has much to do on the inclusion front.
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Are AI Influencers Going to Eclipse Human Influencers?
Podcast Clips August 8, 2024Shannon O’Shields, VP of marketing at Rubix Foods, offers her opinion on whether brand partnerships with AI influencers might someday eclipse the use of human influencers.
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Abandoning Your Brand Purpose During Tough Times Means It’s Basically Worthless
Podcast Clips July 31, 2024On Beyond Profit, Good Stuff Partners’s Adrian Power explains why brands should be inviting shakeholders to scrutinize their purpose.
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Are You Using AI Ethically?
POVs July 31, 2024Mike Berberich reviews the factors you need to consider to use AI responsibly and avoid infringing on human rights or — worse — upend the social structure.
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These Four Roadblocks Are Preventing Creative Excellence
POVs July 31, 2024Because creativity is marketing’s superpower, the ANA recently polled more than 700 experts to learn what they felt were the most common impediments to creative excellence. This POV covers what they had to say.
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Clients and Agencies Spend Too Much Time Talking About the Wrong Stuff
Podcast Clips July 29, 2024Michael Farmer, author and founder of the strategic consultancy Farmer & Company says the agencies and clients communicate plenty — it’s just often about the wrong stuff.
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With 5G Here, The Future of AdTech Looks Amazing
POVs July 29, 2024This POV from Marketing Future’s Mike Berberich explores the amazing future of AdTech thanks to the rollout of 5G technology.
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Accurate Representation of Women Turbocharges Growth
POVs July 25, 2024What are brands and media getting wrong in their depictions of women and what can they do to right the ship and turbocharge their marketing? Find out in this latest POV from SeeHer, a leadership division of the ANA.
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Four Best Practices from the ANA Marketing Code of Ethics
POVs July 18, 2024The ANA’s Senny Boone covers four best practices outlined in the Marketing Code of Ethics, a high-level framework of ethical marketing and advertising.
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What is Conscious Marketing and How Does It Make a Difference?
Podcast Clips July 17, 2024Dr. Anastasia Kārklina Gabriel, senior insights lead at Reddit, explains what “conscious marketing” is and why it would be beneficial for marketers to embrace it across all aspects of their job.
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Why CEOs Must Own Purpose
POVs July 17, 2024Beyond Profit host Ken Beaulieu explains why CEOs must live and breathe the brand’s purpose if it’s going to succeed.
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How to Go Beyond Pride and Embrace LGBTQ Inclusion Year Round
POVs July 12, 2024Champions of Growth host Matthew Schwartz shares some tips for how your brand might activate and support the queer community during the other 11 months in the year.
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Lack of Data Rights Should Scare Consumers and Brands Alike
Podcast Clips July 12, 2024Author and data privacy expert Arun Kumar explains why marketers and regulators must prioritize consumer rights when it comes to personal data and shares an example of what these rights might look like.
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Out Leadership’s Todd Spears Says Brands Should Think of Pride as “Gay New Years”
Podcast Clips July 10, 2024Todd Spears, CEO and founder of Out Leadership, says June should be a time for reflection and making plans for what to do the other 11 months of the year, offering some advice for how to do that.
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The Five Most Important Guidelines for Using Principal Media
POVs July 8, 2024Pulling from the ANA’s report, The Acceleration of Principal Media, this POV covers the five most important guidelines your brand needs to implement before agreeing to a principal media buy with your agency partners.
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Why Do Brands Still Not Back Up Diversity Goals with Meaningful Investments?
Podcast Clips July 8, 2024Connatix’s Jenn Chen and Black Enterprise’s Justin Barton share the reason they believe advertising spend with diverse outlets and properties continues to lag behind the diversity goals that brands have set for themselves.
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How Ancestry Broke Down Barriers and United Long-Lost Relatives
Behind the Campaign June 28, 2024Find out how genealogy service ancestry used its resources to assist African Americans in breaking down record-keeping barriers to discover more about where they came from.
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The Secret to Building Successful Customer Relationships
Podcast Clips June 25, 2024Jen Leitman, CMO at OverDrive, discusses the four keys she believes are absolutely necessary for your brand to build strong relationships with its customers.
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How AI Is Taking Neuromarketing to the Next Level
POVs June 24, 2024With AI poised to take neuromarketing from a niche practice into the mainstream, targeted advertising is about to become much more sophisticated. Find out how in this POV from Marketing Futures podcast host Mike Berberich.
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