Video Library
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Taming the MarTech Stack
Podcast POVs April 12, 2023Champions of Growth host Matthew Schwartz provides some key tips and building blocks for how marketers can avoid being overwhelmed by MarTech and get the most out of their technology.
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FTC Rulemaking and Why It Matters
Webinar Rewinds April 11, 2023In this webinar, get an overview of the different FTC rulemaking processes (and guide reviews) and hear from experts about how and when companies should consider engaging.
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Are Marketers Living in a Bubble?
Podcast Clips April 10, 2023Emmanuel Probst, the global lead of thought leadership at Ipsos, believes marketers live in a bubble that has caused them to become detached from the common man.
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Artificial Intelligence Doesn’t Exist… Yet
Podcast POVs April 10, 2023Marketing Futures podcast host Mike Berberich explains why, despite its potential to reshape the marketing industry, marketers may be getting a bit carried away with artificial intelligence’s current capabilities. In fact, he argues, artificial intelligence doesn’t even exist… yet.
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Is There a Misunderstanding About the Role of Marketing in Business?
Podcast Clips April 10, 2023Marcel Marcondes, global CMO at AB InBev, says that instead of convincing consumers to buy connect with your brand and make a purchase, marketing is about adjusting the company to fit consumer needs.
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Beam Suntory and Havas Street: ANA/4A's Client-Agency Relationship Forum
Webinar Rewinds April 6, 2023In our second webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s were joined by representatives from Beam Suntory and Havas Street, who explored areas of the search process where there is room for improvement.
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Recession-Proofing Strategies for Creative Production
Webinar Rewinds April 6, 2023In this webinar, learn about strategies to “recession-proof” your creative productions, including uncovering efficiencies within your content creation ecosystem, right-sizing agency staffing plans, mitigating asset waste, and more.
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IBM: The Culture of Responsible AI
Webinar Rewinds April 5, 2023Earning trust in AI is not a technical problem with a technical solution. It is a SOCIO technical problem that requires a holistic approach. Phaedra Boinodiris, IBM's Phaedra Boinodiris discussed the necessary culture or ethos of organizations curating AI responsibly.
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The Future of TV Measurement: Transitioning to a Multi-Currency TV Market
Webinar Rewinds April 5, 2023The ANA, 4A’s, CIMM, and Deloitte recently partnered to conduct a study on industry perspectives on the transition to a multi-currency national TV market. In this webinar, get a comprehensive overview of the study and learn about the experiences and perspectives of those engaged in and driving the transition across the national TV marketplace.
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Cleaning Up with a Data Clean Room
Conference Session Videos March 31, 2023In this video, Reckitt’s Imteaz Ahamed discussed shooting bullseyes with AI, zero party data, and media networks.
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Leveraging Marketing Technology to Deliver a Connected Guest Experience
Conference Session Videos March 31, 2023In this video, hear why the evolution and role of marketing technology is critical in a world where experience is everything.
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Corona's "Native Sportscasters” How to Democratize Soccer Matches for Indigenous Communities
Webinar Rewinds March 30, 2023In this webinar, Corona’s Yune Aranguren discussed “Native Sportscasters,” a soccer platform that brings soccer matches to fans in their original tongues, such as Maya, Zapoteca, Mixe, and Nahuatl — an innovative way to democratize soccer access to all Mexican fans.
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FUNdamentals of Ethical Marketing: Ethical Dilemmas — What Would You Do?
Webinar Rewinds March 30, 2023In this webinar, senior staff from ANA’s Center for Ethical Marketing provided recent cases of potentially unethical marketing practices. Get insights and tips to avoid ethical pitfalls and improve your marketing campaigns' ethical practices.
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How Attention Metrics Can Help Brands Drive Better Business and Environmental Outcomes
Webinar Rewinds March 30, 2023In this webinar, Adelaide and Mediahub shared how Mediahub leveraged Adelaide’s attention metric, AU, to increase conversions, reduce advertising waste, and lower carbon emissions for a leading domestic airline.
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Smile Stunt: Reaching Fans in Unexpected Ways and in Unsuspecting Places
Webinar Rewinds March 29, 2023In this webinar, Danielle Kupchak, EVP of Global Creative Content at Paramount, walked through the ins-and-outs of the Smile Movie Stunt, which Ad Age called one of the most viral advertising campaigns of 2022.
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Are Diversified Media Investments a Key to Meaningful DEIB Progress?
Podcast Clips March 28, 2023PMG’s Parks Blackwell discussed how her organization has started including baselines for diverse media investments across many of its agency contracts, noting that dumping all of the media budget into Google will not open up opportunities or access for other industry players.
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Breaking the B2B Sales and Marketing Stalemate
Podcast POVs March 28, 2023Champions of Growth host Matthew Schwartz shares some tips for how B2B companies can start to alter existing marketing-and-sales alignment models in a way that benefits the entire organization.
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Brands’ Role in Preventing Common Scams to Protect Consumers
Conference Session Videos March 22, 2023In this video, AARP outlined the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.
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Building Brand Growth with Diverse Creators
Conference Session Videos March 22, 2023In this video, Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.
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Creating a Framework for Win-Win Partnerships Between Nonprofits and Corporate America
Conference Session Videos March 22, 2023In this video, the V Foundation presented a five-step framework it uses to build the transformational partnerships with for-profit brands that have generated more than $185 million to support cancer research.
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