Video Shorts
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Social Justice Claims in Marketing
Soundbites April 26, 2023David Mallen from Loeb & Loeb LLP talked about social justice claims in marketing and cited an example company reviewed by the National Advertising Division (NAD).
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Why Nonprofits Need to Empower Businesses to Bring Social Good
Podcast Clips April 25, 2023On the Beyond Profit podcast, Michael McKnight, president and CEO at United Way BC, explained why shifting donation habits, especially among young people, have put nonprofits in a position where they must enlist business partners to fulfill their mission.
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Three Tips for Brands That Want to Take a Stand
POVs April 24, 2023Beyond Profit host Ken Beaulieu explores what has happened for CVS since it took a stand against tobacco in 2014 and outlines three ways marketers can do the same for their own brands.
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Why the Consumer Must Lead Your Brand’s Message
Podcast Clips April 19, 2023Carley Caldas, VP of brand marketing and media at eos, explains why marketers who believe that the consumer isn’t leading their brand message are kidding themselves. In fact, she says if the consumer isn’t leading your brand message, your business might be in trouble.
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This Is How Customer Loyalty Programs Can Become Powerful Customer Service Tools
Soundbites April 14, 2023Hard Rock SVP and CIO Macario Gallegos discusses why he believes the greatest potential for loyalty programs lies in the ability to provide proximity-based offers and to greatly enhance staff’s ability to provide transformational customer service.
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Measuring the Health of Social Media Accounts
Soundbites April 12, 2023Casey Petersen from Lenovo explains the Social Media Health Index, which the company created to identify the most efficient ways to optimize its social media accounts across markets.
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Taming the MarTech Stack
POVs April 12, 2023Champions of Growth host Matthew Schwartz provides some key tips and building blocks for how marketers can avoid being overwhelmed by MarTech and get the most out of their technology.
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Tips for a Low-Budget Influencer Program
Soundbites April 12, 2023Erica Wilkerson, director of multicultural/youth marketing and social responsibility at NASCAR, talked about how to run a low-budget influencer program.
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Are Marketers Living in a Bubble?
Podcast Clips April 10, 2023Emmanuel Probst, the global lead of thought leadership at Ipsos, believes marketers live in a bubble that has caused them to become detached from the common man.
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Artificial Intelligence Doesn’t Exist… Yet
POVs April 10, 2023Marketing Futures podcast host Mike Berberich explains why, despite its potential to reshape the marketing industry, marketers may be getting a bit carried away with artificial intelligence’s current capabilities. In fact, he argues, artificial intelligence doesn’t even exist… yet.
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Is There a Misunderstanding About the Role of Marketing in Business?
Podcast Clips April 10, 2023Marcel Marcondes, global CMO at AB InBev, says that instead of convincing consumers to buy connect with your brand and make a purchase, marketing is about adjusting the company to fit consumer needs.
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Are Diversified Media Investments a Key to Meaningful DEIB Progress?
Podcast Clips March 28, 2023PMG’s Parks Blackwell discussed how her organization has started including baselines for diverse media investments across many of its agency contracts, noting that dumping all of the media budget into Google will not open up opportunities or access for other industry players.
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Breaking the B2B Sales and Marketing Stalemate
POVs March 28, 2023Champions of Growth host Matthew Schwartz shares some tips for how B2B companies can start to alter existing marketing-and-sales alignment models in a way that benefits the entire organization.
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How to Take Your B2B Company from Nice-to-Have to Need-to-Have
Podcast Clips March 21, 2023Edelman’s Joe Kingsbury offers some advice for B2B marketers striving to take their company from a nice-to-have to a need-to-have, including an interesting perspective on how to approach creating thought leadership content.
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Nonprofits Must Pivot in a Changing World
Soundbites March 21, 2023David Bersoff from the Edelman Trust Institute discusses how nonprofits must pivot to work with businesses in bringing about societal change.
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Reconciling Profits with Societal Engagement
Soundbites March 21, 2023David Bersoff from the Edelman Trust Institute discusses how brands can manage expectations about profits and making a difference in the world.
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Is Podcast Advertising the Perfect Mix of Display and Influencer?
Podcast Clips March 20, 2023Bryan Barletta of Sounds Profitable joined the Champions of Growth podcast to discuss how several variables are coalescing in a way that makes podcast advertising more effective and dynamic than other channels.
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Is Artificial Intelligence Going to Take Your Job?
Soundbites March 16, 2023Is there a future where artificial intelligence technologies like ChatGPT replace marketers entirely? Katrin Ribant, CEO at Multifaktorial and technology expert, shared her opinion on the matter.
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Here’s Why Hilton Had to Go Away from ROAS to Succeed with Media Mix Modeling
Soundbites March 15, 2023Representatives from Hilton explain why a shift away from ROAS and toward ROI as their measurement North Star was critical to the success of the brand’s media mix modeling program.
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CEO Consultant: Purpose-Driven Brands Don’t Exist
Podcast Clips March 13, 2023Using the contradicting missions of a couple Unilever brands as an example, Dev Patnaik, CEO of Jump Associates and trusted advisor to CEOs, explains why he doesn’t believe purpose exists at the brand level.
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