Video Shorts
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The Key Role Humans Will Always Have in AI Research | On Scope
Podcast Clips November 4, 2025While AI has shown impressive abilities to standardize, organize, and communicate data insights, you’ll still need the human element to maximize data analysis and decisioning. Morning Consult’s Michael Ramlet explains why.
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Email’s Efficacy Won’t Slow Down with Gen Z | On Scope
Podcast Clips October 26, 2025Scott Cohen, CEO at InboxArmy, explains why email isn’t going anywhere anytime soon, outlining all the reasons why it will still be an effective marketing channel, even as gen Z and gen Alpha come of age.
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Here’s How You Shouldn’t Use AI in Email | On Scope
Podcast Clips October 26, 2025Scott Cohen, CEO at InboxArmy, shared his thoughts on how AI should and — more importantly — shouldn’t be deployed within your email marketing strategy.
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What Does Gap’s New Influencer Platform Mean for Brand Safety? | On Scope
Podcast Clips October 26, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss Gap Inc.’s new self-service affiliate and advocate platform for creators, speculating on what it means for the future of influencer marketing and how Gap might protect brand safety within this new model.
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The Hidden Crisis Costing Brands Millions in Retail Media
POVs October 22, 2025Despite billions being invested into retail media campaigns, many brands are still letting internal misalignment derail their efforts, leaving ton of money on the table in the process. In this POV, we explore the most common internal issues around retail media activation and share how you can fix them.
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Five Essential Elements of Creative Briefs That Actually Drive Results
POVs October 15, 2025With creative effectiveness being one of the top drivers of business success, it is crucial you get your briefs right. Find out what makes a brief great with these five insights, based on feedback from over 900 marketing executives.
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How to Level Up Your Marketing with Gaming
POVs October 15, 2025For brands bold enough to play, there is a multi-billion dollar business opportunity through in-game advertising. Ensure your brand is poised to go for the high score with these tips on how to power up your video game presence.
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Studying Other Cultures Makes You a Better Marketer | On Scope
Podcast Clips October 15, 2025While researching her book, Katherine Melchior Ray, author of Brand Global, Adapt Local, learned exactly why it is so imperative for marketers to study cultures outside of the region or country in which they work and how doing so can create marketing superpowers.
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What Japanese Housewives Taught a Startup About Its Product | On Scope
Podcast Clips October 15, 2025While working for baby clothes startup Hanna Andersson, Katherine Melchior Ray, author of Brand Global, Adapt Local, learned a very valuable lesson conducting market research with Japanese housewives.
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Your Brand Must Be a Half-Step Ahead of Culture | On Scope
Podcast Clips October 15, 2025Katherine Melchior Ray, president of Globe Ally and author of Brand Global, Adapt Local, believes brands must be exactly a half step ahead of culture — rather than in lockstep or one full step ahead — to have marketing success. She explains why on the On Scope podcast.
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Three Reasons Why Inclusive Marketing Is a Growth Engine
POVs October 10, 2025Using hard data and real-world case studies, the ANA’s Elliot Lum provides three proof points for how inclusive marketing drives growth, which can be used to convince both your team and the C-suite why a multicultural marketing investment is necessary to outpace the competition.
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How to Get Celebrities Comfortable with Your Brand’s Social Content | On Scope
Podcast Clips October 9, 2025JB Smoove and Jarrod Moses, co-founders of creative agency The First Darrin, discuss their feelings about how to work with celebrities to create social content for campaigns — a staple of any modern marketing effort.
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Is Gen Alpha’s Influence Overblown? | On Scope
Podcast Clips October 9, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss a report that gen Alpha’s future economic impact will eclipse $5 trillion, powered in part by the outsized influence they have on their family’s purchase decisions. Ryan shares his reasons for being skeptical about the numbers.
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JB Smoove Always Wanted to Be an Ad Man | On Scope
Podcast Clips October 9, 2025JB Smoove is an Emmy award-winning actor known for his role on Curb Your Enthusiasm and his time as a writer for Saturday Night Live. But would you believe that, since he was a kid, he always wanted to be an ad man? He explains why in this clip from On Scope: The Marketing Podcast.
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JB Smoove: You Can’t Write Funny | On Scope
Podcast Clips October 9, 2025JB Smoove and Jarrod Moses, co-founders of creative agency The First Darrin, explain where so many brands go wrong when trying to use humor in advertising and give their tips for how to get it right.
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What SNL Taught JB Smoove About Brand Partnerships | On Scope
Podcast Clips October 9, 2025JB Smoove and Jarrod Moses, co-founders of creative agency The First Darrin, share their tips for how brands can maximize celebrity partnerships, with JB highlighting lessons he learned while writing for Saturday Night Live and how they can be applied to the brand-celebrity relationship.
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Challenger Marketing Is a Behavior, Not a Budget | On Scope
Podcast Clips September 29, 2025Soyoung Kang, president of eos, explains why challenger marketing is a behavior, not a budget, and it’s a mindset she intends to keep despite the brand’s new spot atop the market.
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How eos Built a Nimble Culture | On Scope
Podcast Clips September 29, 2025Soyoung Kang, president of eos, shares her best advice for building a culture and corporate structure that allows for marketing activations to rapidly go from ideation to execution, improving business results along the way.
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How eos Turned Social into an Insights Powerhouse | On Scope
Podcast Clips September 29, 2025Soyoung Kang, president of eos, highlights the ways in which her brand has been able to successfully partner with creators of all sizes to build a robust and deeply engaged community, while also using social media as an insights engine for marketing.
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Is Influencer Becoming a Dirty Word? | On Scope
Podcast Clips September 29, 2025With some consumers starting to have a less than positive view of online influencers, Soyoung Kang of eos gives her take on where she believes influencer marketing is headed in the future.
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