Video Shorts
-
The Most Valuable Brands All Have These Things in Common | On Scope
Podcast Clips December 9, 2025During an appearance on the On Scope podcast, Brand Finance’s Alfred DuPuy shares the two qualities every single valuable brand on earth seems to have in common.
view -
Five Key Findings from the ANA’s Report on Sustainable CTV
POVs December 1, 2025With these five key findings from the ANA and Scope3’s latest research on sustainable CTV, your media buys will not only become more environmentally friendly but also perform better.
view -
Three Traits of Effective Modern Leadership
POVs December 1, 2025Modern leadership is changing and if those in charge at your organization don’t get on board, your business will almost definitely be left behind.
view -
Only 5 Percent of Marketers Have Seen Significant Gains with AI | On Scope
Podcast Clips November 22, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss new Gartner research that indicates only 5 percent of marketers are realizing significant gains on business outcomes with their generative AI efforts, speculating that the technology’s promise of complete industry overhaul might be a tad overblown.
view -
Three Ways You Can Be a Better Partner to Tech Partners | On Scope
Podcast Clips November 22, 2025From hard skills to soft, Danilo Tauro, a senior advisor at McKinsey & Co. and a managing partner at VC firm CartographAI, gave his advice for how marketers can be a better partner to their tech solution providers, sharing three tips you need to know.
view -
Two Questions You Need to Ask About MarTech Solutions | On Scope
Podcast Clips November 22, 2025Whether you’re reviewing a new tech tool or a new platform, there are two questions you always need to ask your potential partner. Find out what they are with this clip from tech expert and venture capitalist Danilo Tauro.
view -
You Need to Know These MarTech Red Flags | On Scope
Podcast Clips November 22, 2025Danilo Tauro, a senior advisor at McKinsey & Co. and managing partner at VC firm CartographAI, shared what he believes are the biggest red flags marketers need to look out for when evaluating potential tech tools or platforms.
view -
Three Ways to Unlock the Creative Superpowers of Neurodivergent Employees
POVs November 20, 2025With research indicating creative teams that include neurodivergent people can be up to 30 percent more productive, it’s likely your business is missing out on marketing performance by neglecting neurodivergent inclusion. You can change that and start reaping the rewards of smarter workspaces with these three tips.
view -
Attribution Is Broken — Here’s How to Fix It | On Scope
Podcast Clips November 18, 2025Paul Boruta, founder and CEO at Slingwave, explains why attribution is not working for marketers and shares his thoughts about how to chart a new course, including leaning into what he refers to as the “three pillars of incrementality.”
view -
Does Your Brand Need a Podcast? | On Scope
Podcast Clips November 18, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss a blockbuster podcast partnership between Spotify and Netflix, speculating on what the new deal means for brands partnering with content creators and debating whether this news means every brand needs to be in the podcast space or not.
view -
How to Design Marketing Experiments That Yield Actionable Results | On Scope
Podcast Clips November 18, 2025Slingwave’s Paul Boruta — who specializes in helping businesses to make informed marketing investment decisions — shares his best tips for designing marketing experiments that yield datapoints that your team can actually act on.
view -
Knowing the Difference Between Interesting Data and Useful Data | On Scope
Podcast Clips November 18, 2025Slingwave’s Paul Boruta — who specializes in helping businesses to make informed marketing investment decisions — shares his tip for how to tell the difference between an interesting datapoint and a datapoint that is meaningful to driving business outcomes.
view -
Three Ways to Enhance Your Internal Marketing Efforts
POVs November 11, 2025Internal marketing is one of the most underutilized and overpowered ways to rally the entire company around your team’s efforts. Make sure you’re making the most of this critical tool with these three tips.
view -
Five Key Ways Marketers Can Make AI Work with Their Data
POVs November 6, 2025Ensure you’re getting the most out of your AI tools with these five game-changing data strategies that will transform your marketing efforts.
view -
84 Percent of Purchases Come from Consumers Primed to Buy | On Scope
Podcast Clips November 5, 2025With WPP Media research showing that 84 percent of purchases are made by people already biased toward a brand, On Scope host Mike Berberich and show producer Ryan Dinger challenge assumptions about the effectiveness of performance marketing.
view -
How the Ad Council’s Anti-Gun Violence Campaign Took Shape | On Scope
Podcast Clips November 5, 2025From crosswalking to predictive personas, Morning Consult’s Michael Ramlet is intrigued by the future of synthetic research, even going as far as to say it will finally gain marketers some respect from the C-suite.
view -
How to Identify Social Issues Your Brand Can Champion | On Scope
Podcast Clips November 5, 2025Using lessons learned during the development of her organization’s “Agree to Agree” campaign, The Ad Council’s Ro Patrick shares her advice for how brands might approach identifying social issues they can take a stand on without getting caught in the tense political fray.
view -
Holiday Spending Up — In This Economy? | On Scope
Podcast Clips November 4, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss an Adobe forecast that shows 2025 holiday spending will be up a 5.3 percent over 2024, sharing thoughts about how marketers might take advantage of this apparent spending windfall.
view -
How to Combat Bias in AI Systems | On Scope
Podcast Clips November 4, 2025Michael Ramlet, CEO and co-founder of Morning Consult, explains how marketers can minimize bias in their AI outputs, citing representative samples in the data you use to train AI platforms as a key piece of the puzzle.
view -
The Future of Synthetic Research Is Bright | On Scope
Podcast Clips November 4, 2025From crosswalking to predictive personas, Morning Consult’s Michael Ramlet is intrigued by the future of synthetic research, even going as far as to say it will finally gain marketers some respect from the C-suite.
view