Video Shorts
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How to Get Ad Frequency Right on CTV | On Scope
Podcast Clips September 16, 2025Fubo’s Jennifer Monson discusses a big problem for brands leveraging CTV advertising: impression overload. She shares some best practices for marketers to ensure their campaigns remain effective without becoming annoyingly frequent for viewers.
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What Does Effective CTV Creative Look Like? | On Scope
Podcast Clips September 16, 2025Jennifer Monson, VP of sales at Fubo, shares her perspective on what quality creative looks like on connected TV, making important distinctions between that channel and traditional TV.
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The Ambient Marketing Advantage: What Every Brand Can Learn From Superman
POVs September 12, 2025What do Superman and next-gen marketing have in common? More than you think. In this POV, we break down how a behind-the-scenes Instagram video for DC’s new Superman film became a masterclass in ambient marketing and what your brand can learn from it.
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How to Create a Data-Driven Marketing Strategy
POVs September 11, 2025Find out how to actually maximize your data sets with this step-by-step guide from Mike Berberich, senior director of content strategy and Marketing Futures at the ANA.
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Are Business Leaders Pulling the Ladder Up? | On Scope
Podcast Clips September 9, 2025Big brands like Amazon, Citi, and UPS are reducing staff at the management level. What does an office environment with fewer managers mean for the rest of the workforce?
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Effective Data Use Without a Big Budget | On Scope
Podcast Clips September 9, 2025Chi Ogbuehi, VP of marketing technology and consumer products at NFL, shared three best practices any marketer can implement to leverage data more effectively, regardless of their budget.
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How AI is Shaping the NFL’s Future | On Scope
Podcast Clips September 9, 2025Chi Ogbuehi, VP of marketing technology and consumer products at NFL, shared what an AI-integrated future will look like at the NFL, citing examples of ways the technology is currently being used and what might lie over the horizon.
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How MarTech Helped the NFL Score New Fans | On Scope
Podcast Clips September 9, 2025The NFL’s Chi Ogbuehi joined On Scope to unpack how she and her team leveraged a new, league-wide MarTech strategy to engage a whole new audience.
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Brands Look for Talent in the Wrong Places | On Scope
Podcast Clips August 30, 2025Dr. Cecilia Dones explains why she believes brands err by not looking for marketing talent in non-traditional places, which are often a robust source of marketing talent, even without the documented accreditation.
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Every Marketer Needs These Four “Durable Skills” | On Scope
Podcast Clips August 30, 2025Forget soft skills. What you need is “durable skills.” In this clip from the On Scope podcast, Dr. Cecilia Dones covers the four durable skills she believes every marketing professional needs to succeed.
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How Brands Can Attract Top Tech Talent | On Scope
Podcast Clips August 30, 2025Dr. Cecilia Dones gives her perspective on how brands can compete with giant companies when attracting talent from the tech sector.
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Digital Doppelgängers: The Future of Personalized Marketing in Virtual Worlds
POVs August 27, 2025From avatars to AI-enhanced identities, people are building digital doppelgangers, and marketers need a strategy to reach them all. In this POV, we cover three bold strategies to connect with your audience’s second self.
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How Brands Can Get It Wrong the Right Way | On Scope
Podcast Clips August 25, 2025Your brand is going to misstep at some point. How you respond — or don’t — is what can turn a minor mistake into a full-blown PR disaster. CMO Advisor Lola Bakare breaks down how to avoid the latter during her appearance On Scope.
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Marketers Keep Getting Bad Advice | On Scope
Podcast Clips August 25, 2025Lola Bakare, author of Responsible Marketing, unpacks the hidden dynamics behind brand missteps and public apologies, sharing why many companies get it wrong before they even go public, and how fear, corporate fragility, and misplaced advice can derail even the best intentions.
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Substack’s New Human-Centric Ad Opportunity | On Scope
Podcast Clips August 25, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss Substack’s surge in popularity, driven by premium, human-centric content and offering a compelling ad opportunity for brands.
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What Is the “Responsible Marketing Mindset”? | On Scope
Podcast Clips August 25, 2025Lola Bakare’s book, Responsible Marketing, is regarded as the “single most important book for marketers and business leaders navigating this polarizing moment in corporate history.” She breaks down what the “responsible marketing mindset” is during her appearance on the On Scope podcast.
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Five Surprising Findings from the 2025 Impact Pulse Report
POVs August 22, 2025Check out the key findings from the ANA’s 2025 Impact Pulse Report, an annual study that tracks channel usage, ROI, and emerging trends in performance marketing.
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AI Supermodel Raises Concerns About Beauty Standards | On Scope
Podcast Clips August 19, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss a popular fashion brand’s decision to use an AI supermodel in one of its print ads, drawing mixed reactions from the public and harsh criticism from human models.
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Brand-Side Marketers Need to Stop Doing These Things | On Scope
Podcast Clips August 19, 2025Rethink COO and Partner Caleb Goodman shares the most common missteps he sees clients take, sabotaging their own success in the process.
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What “Seemingly Ranch” Teaches Us About the Creative Process | On Scope
Podcast Clips August 19, 2025Rethink COO and Partner Caleb Goodman discusses how his company has created a systematized process for developing more human relationships with its clients, leading to stellar creative work.
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