About | Speakers | Agenda | Sponsors | Congratulations Wall
Thank You
Thank you to our speakers, hosts, sponsors, and everyone who attended the 2023 ANA Multicultural Marketing & Diversity Conference!
Videos and Presentations
All available conference presentations and videos can be viewed and accessed through the Agenda.
Save the Date
For the 2024 ANA Media Conference, March 18 – 20 in Orlando!
Go Further
Stay informed on the latest news and trends in B2B, B2C, social impact, and the wider marketing industry with ANA magazine.
About the Conference
October 10 – 12, 2023 | Las Vegas, Nev. and Virtual
Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, shares his thoughts on multicultural marketing.
According to Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, the ANA Multicultural Marketing & Diversity Conference “is the most important marketing conference in the industry … because multicultural marketing is the biggest growth opportunity we have in front of us. And because multicultural marketing is mainstream marketing.”
Multicultural marketing is essential when marketing to audiences with a specific cultural background. It fully takes into consideration the target customer's ethnicity, language, religion, traditions, celebrations, and other applicable factors and utilizes this information to craft a marketing message that attracts them to your business.
As shown in the latest Census results, the United States is more diverse and multiracial than ever. The multicultural population increased from 36.3 percent in 2010 to 42.2 percent in 2020 and will be the majority in the not-too-distant future.
As we celebrated 25 years of the ANA Multicultural Marketing & Diversity Conference — the annual "go to" event to become inspired, learn the best ways to reach the multicultural market, and discuss and debate industry issues — prominent senior thought leaders and client-side marketing professionals who produce multicultural marketing, DEI, and supplier diversity programs across a wide spectrum of industries gathered to discuss how they've tackled the industry's most pressing issues, to share their successful strategies, and to provide some best practices.
Relive the conversation at #ANAMulti
“This conference gives us the opportunity to think about what we do, how we do it, and how we can create that authentic relationship with our consumers and our customers.”
- Bob Liodice, ANA CEO
Hosts and Speakers
About | Speakers | Agenda | Sponsors | Congratulations Wall