2023 ANA Multicultural Marketing & Diversity Conference, Presented by Amazon Ads | Events & Webinars | ANA

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Thank You

Thank you to our speakers, hosts, sponsors, and everyone who attended the 2023 ANA Multicultural Marketing & Diversity Conference!

Videos and Presentations

All available conference presentations and videos can be viewed and accessed through the Agenda.

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About the Conference

October 10 – 12, 2023 | Las Vegas, Nev. and Virtual

Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, shares his thoughts on multicultural marketing.

According to Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, the ANA Multicultural Marketing & Diversity Conference “is the most important marketing conference in the industry … because multicultural marketing is the biggest growth opportunity we have in front of us. And because multicultural marketing is mainstream marketing.”

Multicultural marketing is essential when marketing to audiences with a specific cultural background. It fully takes into consideration the target customer's ethnicity, language, religion, traditions, celebrations, and other applicable factors and utilizes this information to craft a marketing message that attracts them to your business.

As shown in the latest Census results, the United States is more diverse and multiracial than ever. The multicultural population increased from 36.3 percent in 2010 to 42.2 percent in 2020 and will be the majority in the not-too-distant future.

As we celebrated 25 years of the ANA Multicultural Marketing & Diversity Conference — the annual "go to" event to become inspired, learn the best ways to reach the multicultural market, and discuss and debate industry issues — prominent senior thought leaders and client-side marketing professionals who produce multicultural marketing, DEI, and supplier diversity programs across a wide spectrum of industries gathered to discuss how they've tackled the industry's most pressing issues, to share their successful strategies, and to provide some best practices.


Relive the conversation at #ANAMulti

The 2023 ANA Multicultural Marketing & Diversity Conference in Two Minutes

Relive the best of the conference in this brief overview.

Highlighted speakers include:

  • Lela Coffey, Vice President, Multi-Cultural Business Acceleration, The Procter & Gamble Company
  • Gerald Johnson, EVP, Health Equity and Chief Diversity Officer, American Heart Association
  • Ann Mukherjee, Chairman and CEO, Pernod Ricard North America
  • Vinay Shahani, Vice President, Marketing, Lexus USA

Hosts and Speakers

Karim Amadeo

Director, Multicultural & Diversity Initiatives


Lisette Arsuaga

Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)

Co-President DMI Consulting

Heidi Arthur

Chief Campaign Development Officer

Ad Council

Jonathan Beane

Senior Vice President, Chief Diversity & Inclusion Officer

National Football League (NFL)

Meeckel Beecher

Global Head of Diversity, Equity, and Inclusion


Jenna Berg

VP of Brand Marketing, Motel 6

Motel 6 & Studio 6

Simmy Bhargava

Content Director, Dentsu Good

Executive Producer, More Than That with Gia Peppers

Matt Brutocao

Vice President, Barbie Global Brand Marketing

Mattel, Inc.

Tori Carr

Senior Manager, Brand & Media vs Brand Activation


Gena Casciano

Senior Director – Sponsorship, Experiential & Multicultural Marketing


Chris Campos

Co-Founder & Managing Partner

The Corazón Agency

Michael Clinton

Former President & Publishing Director

Hearst Magazines

Lela Coffey

Vice President, Multi-Cultural Business Acceleration

The Procter & Gamble Company

Dustin Duke

Principal Creative Director

Amazon Brand Innovation Lab

Josie Ellerbee

VP of Strategy


Tim Ellis



Michelle Green

Manager, Insights & Cultural Intelligence

Paramount Adverting

Cheryl Guerin

Executive Vice President, Global Brand Strategy and Innovation


Christine Guilfoyle



Jennifer Hopson

Senior Program Manager, Inclusive Marketing

Amazon Ads

Gerald Johnson

EVP, Health Equity and Chief Diversity Officer

American Heart Association

Sarah Kate Ellis

President and CEO


Alexandra Kennedy



Noelia Lage

Executive Producer


Howard Lichtman

Partner and Co-Founder

Ethnicity Matters

Bob Liodice

Chief Executive Officer


Carl Loredo

Global Chief Marketing Officer

The Wendy’s Company

Karla Lucia

Executive Director

Alliance for Inclusive and Multicultural Marketing (AIMM)

Deidra Maddock

Vice President, Sports Brand Solutions

Disney Advertising

Amy Mbagwu

Head of Content & Strategic Partnerships

Amazon ads

Nicky Mezo

Vice President Marketing, Personal and Small Business Banking

TD Bank

Ann Mukherjee

Chairman and CEO

Pernod Ricard North America

Tish Archie Oliver

Chief Diversity, Equity, Inclusion & Belonging Officer

Unilever North America

Gary Osifchin

Chief Marketing Officer and GM, Hygiene US


Gia Peppers

Host + Executive Producer

More Than That with Gia Peppers

Marc S. Pritchard

Chief Brand Officer

The Procter & Gamble Company

Gerry Ramirez

General Manager


Cedric J. Rogers

Co-Founder & CEO

Culture Genesis

Angela Romero

Global Latin Content Lead

Amazon Music

Bobby Sahni

Partner & Co-founder

Ethnicity Matters

Carlos Santiago

Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)

President and Chief Strategist, SSG

Van B. Sapp, Ph.D.

Assistant Professor and Dean

Saint Augustine’s School of Business, Management, and Technology

Vinay Shahani

Vice President, Marketing

Lexus USA

Nancy Tellet

Hispanic Marketing Council

Principal at PureClarity, LLC

Matt Wagner

Vice President, Client Services

Target 10

Kate Wik

Chief Marketing Officer

Las Vegas Convention and Visitors Authority

Iris Yim

Asian American Advertising Federation

Principal and Chief Strategist, Sparkle Insights

“This conference gives us the opportunity to think about what we do, how we do it, and how we can create that authentic relationship with our consumers and our customers.”

- Bob Liodice, ANA CEO

Conference Sponsors

Presenting Sponsor
General Sponsors

About  |  Speakers  |  Agenda  |  Sponsors  |  Congratulations Wall