According to Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, the ANA Multicultural Marketing & Diversity Conference “is the most important marketing conference in the industry … because multicultural marketing is the biggest growth opportunity we have in front of us. And because multicultural marketing is mainstream marketing.”

Multicultural marketing is essential when marketing to audiences with a specific cultural background. It fully takes into consideration the target customer's ethnicity, language, religion, traditions, celebrations, and other applicable factors and utilizes this information to craft a marketing message that attracts them to your business.

As shown in the latest Census results, the United States is more diverse and multiracial than ever. The multicultural population increased from 36.3 percent in 2010 to 42.2 percent in 2020 and will be the majority in the not-too-distant future.

As we celebrate 25 years of the ANA Multicultural Marketing & Diversity Conference — the annual "go to" event to become inspired, learn the best ways to reach the multicultural market, and discuss and debate industry issues — join us as we assemble prominent senior thought leaders and client-side marketing professionals who produce multicultural marketing, DEI, and supplier diversity programs across a wide spectrum of industries to discuss how they're tackling the industry's most pressing issues, to share their successful strategies, and to provide some best practices.

Join the conversation at #ANAMulti

For those registered to attend the conference, the ANA has negotiated a special room rate of $225 per night at the host venue, Red Rock Casino Resort, nestled among the gateway to Red Rock Canyon and just 10 short miles from the Strip.

Please note the hotel room block is completely sold out. If you are planning on attending the conference and have not secured a hotel reservation, search for hotel availability via our trusted partner aRes Travel.

Book online or call 1-800-559-3186 for assistance | International callers 1-619-546-5773

aRes Travel is a third-party travel planner. Rates, deposits, and cancellation policies may vary and are the responsibility of the guest. Questions on hotel policies or payments made on aRes website should be directed to the aRes Reservation Center or to the hotel directly.

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

• Make connections with significant people you would not have met otherwise
• Expand your professional network
• Create business opportunities with other event-goers

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.

Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)