About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Pricing  |  Registration

About the Conference

October 10 – 12, 2023 | Las Vegas, Nev. and Virtual


Network


Learn


Grow

Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, shares his thoughts on multicultural marketing.

According to Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, the ANA Multicultural Marketing & Diversity Conference “is the most important marketing conference in the industry … because multicultural marketing is the biggest growth opportunity we have in front of us. And because multicultural marketing is mainstream marketing.”

Multicultural marketing is essential when marketing to audiences with a specific cultural background. It fully takes into consideration the target customer's ethnicity, language, religion, traditions, celebrations, and other applicable factors and utilizes this information to craft a marketing message that attracts them to your business.

As shown in the latest Census results, the United States is more diverse and multiracial than ever. The multicultural population increased from 36.3 percent in 2010 to 42.2 percent in 2020 and will be the majority in the not-too-distant future.

As we celebrate 25 years of the ANA Multicultural Marketing & Diversity Conference — the annual "go to" event to become inspired, learn the best ways to reach the multicultural market, and discuss and debate industry issues — join us as we assemble prominent senior thought leaders and client-side marketing professionals who produce multicultural marketing, DEI, and supplier diversity programs across a wide spectrum of industries to discuss how they're tackling the industry's most pressing issues, to share their successful strategies, and to provide some best practices.

 

Join the conversation at #ANAMulti

Register Now

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

Join here virtually on the day of the event

Thank you for registering for the 2023 ANA Multicultural Marketing & Diversity Conference!
To change, cancel, or reinstate your registration, please email registration@ana.net.


“This conference gives us the opportunity to think about what we do, how we do it, and how we can create that authentic relationship with our consumers and our customers.”

- Bob Liodice, ANA CEO


Hosts and Speakers

Conference Chairs

Gilbert Dávila
Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)
Co-President DMI Consulting

 

Jackie Gagne
Senior Vice President, Multicultural Marketing – HBO and MAX
Warner Media

 

Confirmed Speakers
Karim Amadeo

Director, Multicultural & Diversity Initiatives

ANA

Lisette Arsuaga

Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)

Co-President DMI Consulting

Heidi Arthur

Chief Campaign Development Officer

Ad Council

Jonathan Beane

Senior Vice President, Chief Diversity & Inclusion Officer

National Football League (NFL)

Meeckel Beecher

Global Head of Diversity, Equity, and Inclusion

Shutterstock

Angel Bellon

Senior Director, Audience Insights & Intelligence

Paramount Advertising

Damian Benders

GENERAL MANAGER

B CODE

Jenna Berg

VP, Brand Marketing

Motel 6

Simmy Bhargava

Content Director, Dentsu Good

Executive Producer, More Than That with Gia Peppers

Matt Brutocao

Vice President, Barbie Global Brand Marketing

Mattel, Inc.

Tori Carr

Senior Manager, Brand Activation

ANA

Gena Casciano

Senior Director – Sponsorship, Experiential & Multicultural Marketing

ANA

Michael Clinton

Former President & Publishing Director

Hearst Magazines

Lela Coffey

Vice President, Multi-Cultural Business Acceleration

The Procter & Gamble Company

Dustin Duke

Principal Creative Director

Amazon Brand Innovation Lab

Josie Ellerbee

VP of Strategy

Barkley

Tim Ellis

EVP, CMO

NFL

Michelle Green

Manager, Insights & Cultural Intelligence

Paramount

Cheryl Guerin

Executive Vice President, Global Brand Strategy and Innovation

MasterCard

Christine Guilfoyle

President

SeeHer

Jennifer Hopson

Senior Program Manager, Inclusive Marketing

Amazon Ads

Gerald Johnson

EVP, Health Equity and Chief Diversity Officer

American Heart Association

Alexandra Kennedy

EVP OF COMMERCIAL STRATEGY

MY CODE

Noelia Lage

Executive Producer

Shutterstock

Howard Lichtman

Partner and Co-Founder

Ethnicity Matters

Bob Liodice

Chief Executive Officer

ANA

Carl Loredo

Global Chief Marketing Officer

The Wendy’s Company

Deidra Maddock

Vice President, Sports Brand Solutions

Disney Advertising

Amy Mbagwu

Head of Content & Strategic Partnerships

Agency, Ads LCS

Nicky Mezo

Vice President Marketing, Personal and Small Business Banking

TD Bank

Ann Mukherjee

Chairman and CEO

Pernod Ricard North America

Gary Osifchin

Chief Marketing Officer and GM, U.S. Hygiene

Reckitt

Gia Peppers

Host + Executive Producer

More Than That with Gia Peppers

Gwendolyn Pointer

Executive Vice President

GLAAD Media Institute

Marc S. Pritchard

Chief Brand Officer

The Procter & Gamble Company

Cedric J. Rogers

Co-Founder & CEO

Quick note Culture Genesis

Angela Romero

Global Latin Content Lead

Amazon Music

Bobby Sahni

Partner & Co-founder

Ethnicity Matters

Carlos Santiago

Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)

President and Chief Strategist, SSG

Van B. Sapp, Ph.D.

Assistant Professor and Dean

Saint Augustine’s School of Business, Management, and Technology

Vinay Shahani

Vice President, Marketing

Lexus USA

Nancy Tellet

Hispanic Marketing Council

Principal at PureClarity, LLC

Matt Wagner

Vice President, Client Services

Target 10

Kate Wik

Chief Marketing Officer

Las Vegas Convention and Visitors Authority

Gregory Wright

Senior Vice President, Brand & Media

ANA

Iris Yim

Asian American Advertising Federation

Principal and Chief Strategist, Sparkle Insights

Your Venue

Red Rock Casino Resort | 11011 W Charleston Blvd, Las Vegas, NV 89135

For those registered to attend the conference, the ANA has negotiated a special room rate of $225 per night at the host venue, Red Rock Casino Resort, nestled among the gateway to Red Rock Canyon and just 10 short miles from the Strip.

Please note the hotel room block is completely sold out. If you are planning on attending the conference and have not secured a hotel reservation, search for hotel availability via our trusted partner aRes Travel.

Book online or call 1-800-559-3186 for assistance | International callers 1-619-546-5773

aRes Travel is a third-party travel planner. Rates, deposits, and cancellation policies may vary and are the responsibility of the guest. Questions on hotel policies or payments made on aRes website should be directed to the aRes Reservation Center or to the hotel directly.

Your Virtual Event Platform and In-Person Networking App

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.

 

Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)

 

Conference Sponsors

Presenting Sponsor
General Sponsors

The 2022 ANA Multicultural Marketing & Diversity Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Brianne Boles-Marshall, Diverse Media Strategy and Investment Lead, General Motors
  • Nikki Darden, Managing Director, Head, Global Marketing Integration and DEI Brand Strategy, Citi
  • Marissa Solis, SVP, Global Brand and Consumer Marketing, National Football League

About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Pricing  |  Registration