Multicultural marketing is essential when marketing to audiences with a specific cultural background. It fully takes into consideration the target customer's ethnicity, language, religion, traditions, celebrations, and other applicable factors and utilizes this information to craft a marketing message that attracts them to your business.
As shown in the latest Census results, the United States is more diverse and multiracial than ever. The multicultural population increased from 36.3 percent in 2010 to 42.2 percent in 2020 and will be the majority in the not-too-distant future.

As we celebrate 25 years of the ANA Multicultural Marketing & Diversity Conference — the annual "go to" event to become inspired, learn the best ways to reach the multicultural market, and discuss and debate industry issues — join us as we assemble prominent senior thought leaders and client-side marketing professionals who produce multicultural marketing, DEI, and supplier diversity programs across a wide spectrum of industries to discuss how they're tackling the industry's most pressing issues, to share their successful strategies, and to provide some best practices.

Says Marc Pritchard, chief brand officer of P&G, "The days of general audience and general marketing are gone and that is a good thing. People want to see themselves, and to see brands with points of view – that is what is going to connect with people. If you are not doing multicultural marketing, particularly in a place like America, you're not doing marketing."

Join the conversation at #ANAMulti