Talent and Marketing Operations

Readying Marketers To Drive Brand and Business Growth.

The ANA Talent and Marketing Operations Practice empowers marketing talent enablement across the marketer career journey. From connecting academia and industry titans, to providing individual marketer upskilling, to supporting holistic marketing organization assessment and leadership growth, we provide talent organizations with solutions that support their brand’s growth objectives.


In the Spotlight

Explore the bold ideas, proven tools, and standout leaders shaping the future of talent and marketing operations.

Convening the Best

Our industry-shaping events bring the brightest marketing minds together to share, collaborate, and inspire. Explore more industry events 

LEARN. SHARE. LEAD.

ANA Global Day of Learning promo image

ANA Global Day of Learning promo image

Power-up for Growth

At the ANA Global Day of Learning, access live master classes, workshops, and resources from the best and brightest during this cornerstone investment in the future of our industry — free for all ANA members. Learn more and register 

2026 ANA/AEF Future of Marketing Leadership Conference promo image

2026 ANA/AEF Future of Marketing Leadership Conference promo image

Chart a Curriculum for Modern Marketing

The 2026 ANA/AEF Future of Marketing Leadership Conference brought together industry and academia to chart a 'curriculum for modern marketing.' Relive the event 

2026 ANA Advertising Financial Management Conference promo image

2026 ANA Advertising Financial Management Conference promo image

Drive Growth Through Procurement and Financial Leadership

The 2026 ANA Advertising Financial Management Conference connected key stakeholders to focus on driving value through financial management, sustainability, supplier diversity, and more. See what you missed and save the date for next year's conference 

2026 ANA In-House Agency Conference promo image

2026 ANA In-House Agency Conference promo image

Accelerate Your In-House Marketing

Discover how leading brands are transforming in‑house agencies into powerful engines for agility, creativity, and growth at the 2026 ANA In‑House Agency Conference. Explore key insights and get ready for next year's experience 


ANA In-House Excellence Awards logo

ANA In-House Excellence Awards logo

Time for In-House To Own the Spotlight

Submissions now closed

The ANA In-House Excellence Awards showcase the most creative, strategic, and growth-driving marketing and advertising created by any type of in-house team dynamic. See what excellence looks like 


ANA Talent Leadership Council logo

ANA Talent Leadership Council logo

Set the Industry's Talent Agenda

Explore the evolving structure of marketing teams in an era of rapid transformation and address the capabilities, operating models, and leadership approaches required to drive sustained impact. Learn more 

ANA Creative Business Leadership Council logo

ANA Creative Business Leadership Council logo

Set the Creative Business Agenda

Align creative excellence with operational efficiency to set new standards for how organizations plan, produce, and scale content. Learn more 

Advertising Financial Management Committee

Discuss ways to bring better value to your organizations. View committee 

Agency Relations Committee

Discuss how marketers can enhance and improve the client/agency relationship for the best business results. View committee 

In-House Agency Committee

Advance the role that full-service and specialty in-house creative agencies play throughout the industry. View committee 

Marketing Capabilities Council

Collaborate on strategies that enhance Learning and Development (L&D) and drive industry advancements. View committee 

Marketing Operations Committee

Keep abreast of marketing operations best practices. View committee 

Production Management Committee

Optimize investments in video and broadcast marketing production. View committee 

Leverage the ANA's Talent Insights

Get ahead of the curve with the latest research, data, and analysis from the ANA. Our talent and marketing operations intelligence gives marketers the clarity to act with confidence — and the inspiration to do more. Explore more marketing insights

INSIGHTS THAT DRIVE GROWTH





Tools and Resources

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Marketing Skills and Talent: Resources

by Josch Chodakowsky, Joanna Fragopoulos, 17 hours ago

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B2B Sales and Marketing Alignment

by Josch Chodakowsky, Joanna Fragopoulos, 1 week ago

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In-House Agencies

by Josch Chodakowsky, Joanna Fragopoulos, 1 week ago

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Programmatic Media: Resources

by Josch Chodakowsky, Joanna Fragopoulos, 1 month ago

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Marketing and Neurodiversity: Best Practices

by Josch Chodakowsky, Joanna Fragopoulos, Sara Stein, 1 month ago

ASK Answers

How Are Brands Ensuring Diversity Among Their Suppliers and Partners?

by Josch Chodakowsky, Joanna Fragopoulos, 1 month ago

ASK Answers

How to Write Successful Creative Briefs

by Josch Chodakowsky, Joanna Fragopoulos, 2 months ago

ASK Answers

Internal Communications

by Josch Chodakowsky, Joanna Fragopoulos, 2 months ago


Build a Career-Defining Skill Set

Elevate your marketing capabilities with specialized training from ANA experts and leading practitioners. Our on-demand courses are designed to keep you ahead — whether you're mastering fundamentals or innovating at the edge of change. Explore more training resources

Talent Partners

We proudly partner with the world’s most forward-thinking brands to elevate the practice of talent and marketing operations.

disney
doubleverify
google
ibm
kargo
kargo
usps

Setting the Agenda for the Industry

The ANA's eight business practices propel the marketing industry forward with standards, principles, and programs that drive business and brand growth.

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Take the Next Step

Marketing is evolving fast. Let’s shape what’s next — together. Join the only community purpose-built to grow your impact and amplify your voice in the talent and marketing operations space.

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