Why Marketing Operations Is Your Most Underleveraged Competitive Advantage

Every company has a strategy, and most have the decks to match. But the organizations that consistently outperform aren’t defined by stronger ideas alone — they’re defined by operational discipline in how those ideas are brought to market.

In this 30-minute session, Denis Budniewski, Managing Director at PwC and leader of the firm’s centralized Marketing, Communications and Experience (MCX) Operations and Effectiveness team within the Clients, Markets & Commercial Organization, will draw on experience across both agency and client environments to examine why marketing operations—spanning agency governance, financial management, technology, workflows, and talent models—is often the determining factor in whether strategy is actually executed.

He’ll also address why the stakes are rising: AI doesn’t repair fragmented operating models; it accelerates their outputs, for better or worse.

What You Will Learn

• Why marketing operations is the critical link between strategy and real-world execution
• How governance, workflows, technology, and talent models collectively shape marketing performance
• A practical framework for evaluating your current operating model and identifying where to invest for impact